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Industry Experts

Marshal Cohen
Chief Industry Analyst - Retail

Marshal Cohen chief industry analyst of The NPD Group, Inc., is a nationally known expert on consumer behavior and the retail industry. He has followed retail trends for more than thirty years, at NPD and as the head of leading fashion and apparel manufacturers as well as major retailers.  As part o...

Stephen Baker
Vice President, Industry Analyst - Technology

Stephen Baker is NPD’s primary hardware analyst. Baker has been commenting on the technology industry for more than fifteen years. He was ranked as a leading industry analyst by AdWeek’s Technology Marketing. Stephen Baker is available to offer expert insight and commentary on these and other indust...

Karen Grant
Senior Vice President, Global Industry Analyst - Beauty

Karen Grant is the Global Beauty Industry Analyst for The NPD Group. In this role, she provides a comprehensive view of the market – coupling expertise on brand management with the strategic insights of market research. Regarded as the beauty industry expert, Grant’s concentration is on uncovering e...

Eddie Hold
President - Connected Intelligence

Eddie Hold is the President of The NPD Group’s Connected Intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help shape their strategie...

Juli Lennett
Senior Vice President, Industry Analyst - Toys

Juli Lennett, Senior Vice President, Industry Analyst for The NPD Group’s U.S. Toys division has spent the last 11 years at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry. As NPD’s U.S. Toys industry spokesperson, Juli...

David Portalatin
Vice President, Industry Analyst - Food Consumption

David Portalatin is The NPD Group’s national analyst on all aspects of food and beverage consumption in- and away-from-home.  In his role as vice president, industry analyst, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivati...

Matt Powell
Vice President, Industry Analyst - Sports

Matt is the vice president of industry analysis for The NPD Group, covering the sports, outdoor, and recreation marketplace, offering his industry expertise on retail sales and consumer trends across apparel, footwear, and equipment for categories such as running, outdoor, paddlesports, fitness, and...

Industry Analysts

Brad Akyuz
Director - Connected Intelligence

Brad Akyuz has been serving as a Director for the new Connected Intelligence research practice at the NPD Group since late 2010. He is responsible for the development and production of various quantitative solutions for the Connected Intelligence division, focusing primarily on all products and serv...

Ben Arnold
Executive Director, Industry Analyst - Consumer Electronics

Ben Arnold is an industry analyst for The NPD Group, covering consumer electronics with an emphasis on video and audio products.  A veteran analyst, he has covered the media and technology industries for over 10 years with an eye on trends in consumer habits and usage. Ben is available to offer expe...

John Buffone
Executive Director, Industry Analyst - Connected Intelligence

John Buffone is an Executive Director, Industry Analyst, for Connected Intelligence, part of The NPD Group. He is responsible for developing research solutions and services that focus on how cellular- and Internet-connected devices are rapidly changing the way consumers use technology at home and on...

Kissura Craft
Director, Industry Analyst - Beauty

Kissura Craft, Director and Fragrance Analyst at The NPD Group, oversees insights for the prestige fragrance category. In the insights and analysis she provides to fragrance manufacturers, she leverages her love for scent, which allows her to identify key, overall trends and consumer behavior. S...

Joe Derochowski
Executive Director, Industry Analyst - Home

Joe Derochowski is executive director and home industry analyst for The NPD Group. Joe has been following behavioral trends on a wide variety of categories for nearly 20 years. He has a unique perspective on what consumers do and why they do it, and a passion for bringing that insight to the ind...

Michael Diamond

Michael Diamond
Director, Industry Analysis - Commercial Technology

As The NPD Group’s Director of Industry Analysis for Commercial Technology, Michael Diamond offers expert analysis and commentary about the shifting commercial market. Through his focus on driving deeper insights with clients, Michael is improving core business-to-business (B2B) services and helping...

Jennifer Famiano
Manager, Industry Analyst - Beauty

Jennifer Famiano, Manager and Skincare Analyst at The NPD Group, is an expert in the prestige skincare category. Prior to joining the Beauty team, Jennifer delivered strategic analyses to beauty retail partners using her unique insight as not only a fan of the category, but someone who has also ...

Ryan Fuoco
Category Analyst - Connected Intelligence

Ryan Fuoco has been with The NPD Group since early 2014. As part of the Connected Intelligence team, Ryan’s work focuses on the Connected Consumer and the environment they reside in. He is responsible for the development and production of various quantitative solutions, focused primarily on the ...

Beth Goldstein
Executive Director, Industry Analyst - Accessories and Footwear

Beth Goldstein, Executive Director, Industry Analyst, Accessories & Footwear, has been following the Fashion Footwear and Accessories industries for more than 10 years. Beth advises clients on how to turn information from The NPD Group’s Consumer Tracking Service and Retail Tracking Service into act...

Weston Henderek
Director - Connected Intelligence

Weston serves as a Director for The NPD Group’s Connected Intelligence practice. In this role, he has a focus on wearable products, applications, and technologies in addition to tracking the U.S. mobile services and devices space. As part of his specific wearables tracking, Weston is responsible for...

Larissa Jensen
Executive Director, Industry Analyst - Beauty

Larissa Jensen, Executive Director, Industry Analyst, Beauty is an expert in the prestige skincare, makeup, and fragrance categories. She lends her knowledge to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers in the makeup, skincare, a...

Leen Nsouli
Director, Industry Analyst - Office Supplies

Leen Nsouli is the industry analyst for The NPD Group’s Office Supplies division. Since joining NPD in 2013, she has focused on the analysis of trends in the office and school supplies industries, providing clients with sales and marketing insights, and category management solutions based on poi...

Bob O’Brien
Global Senior Vice President - Foodservice

Bob O’Brien started his extensive foodservice career as a dishwasher while attending Georgetown University in Washington, D.C.  After graduation he held nearly every possible back-of-the-house and front-of-the-house position in foodservice, and capitalized on these experiences in his ownership of mu...

Mat Piscatella
Industry Analyst - U.S. Games

Mat Piscatella’s career has spanned the entertainment software industry, including tenures with Warner Bros and Activision. His industry experience ranges from business planning, analysis & forecasting, to operational and strategic planning. A self-proclaimed "game geek," Piscatella has worked i...

Bonnie Riggs
Director, Industry Analyst - Foodservice

Bonnie Riggs is the restaurant industry analyst for The NPD Group’s foodservice division. She has over 25 years of restaurant industry market research experience. Bonnie’s knowledge of the industry and its consumers enables her to provide in-depth insights into the state of the industry, consumer tr...

Maria Rugolo
Director, Industry Analyst - Fashion

Maria Rugolo is a Director and Industry Analyst of Fashion Apparel heading up NPD’s Apparel Market Analysis team, driving insights and addressing industry challenges through deep levels of analysis and expertise. Maria joined NPD in 1999 as an Analyst of retail and consumer fragrance information. In...

Darren Seifer
Executive Director, Industry Analyst - Food Consumption

As the food & beverage industry analyst for The NPD Group, a leading market research company, Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc (IRI), ...

Nathan Shipley
Director, Industry Analyst - Automotive

Nathan Shipley is Director, Industry Analyst for The NPD Group’s automotive aftermarket division. Nathan has worked in the market research industry for over 15 years, 12 of which he has spent with NPD’s automotive division. Nathan has built an extensive knowledge of the automotive aftermarket throug...

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Press Contacts

Marissa Guyduy
Automotive, Beauty, Office Supplies, Toys, Sports
@npdstyle, @npdtoys, @npd_sports

Janine Marshall
Fashion (Apparel, Footwear and Accessories), Home, Retail

Kim McLynn
Canada, Food and Beverage, Foodservice, SupplyTrack

David Riley
Europe, Fashion (Apparel, Footwear and Accessories), Retail, Sports, Video Games, Entertainment, Consumer Tech, Commercial Tech, Connected Intelligence
@npdstyle @npd_sports @npdtech

Megan Scott
Consumer Tech, Commercial Tech, Connected Intelligence, Mobile 

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