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Industry Experts

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Brad Akyuz
Director Access Practice, Connected Intelligence

Brad Akyuz has been serving as a Director, Access Practice for Connected Intelligence since late 2010. He is responsible for the development and production of various quantitative solutions for the Connected Intelligence division, focusing primarily on all products and services encompassing the mobile broadband ecosystem. As an industry analyst, he had previously been sought by major print and online publications including Wall Street Journal, Wireless Week, RCRNews, Forbes.com, Information Week, CMP publications and local papers including San Diego Union Tribune, Atlanta Constitution Journal and Washington Post. Most recently, he was featured as a speaker in RCR Wireless' webinar titled "The Current State of Mobile Devices".

Ben Arnold
Executive Director, Industry Analyst

Ben Arnold is an industry analyst for The NPD Group, covering consumer electronics with an emphasis on video and audio products. A veteran analyst, he has covered the media and technology industries for over 10 years with an eye on trends in consumer habits and usage.

Stephen Baker
Vice President of Industry Analysis

Vice President of Industry Analysis for Consumer Technology Stephen Baker offers expert insight and commentary to clients and the media about consumer technology sales and trends across the U.S. and regionally. His perspectives cover retail and ecommerce, computer hardware and peripherals, holiday and yearly sales results, and analysis of new products and their impact on the consumer technology market.

John Buffone
Executive Director, Industry Analyst, Connected Intelligence

John Buffone is the director of device research for Connected Intelligence, part of The NPD Group. He is responsible for developing research solutions and services that focus on how cellular- and Internet-connected devices are rapidly changing the way consumers use technology at home and on the go.

Liam Callahan
Director, Games Industry Analyst

Liam Callahan is an industry analyst for Video and PC Games at NPD. Besides producing day-to-day analysis for clients and developing presentations, Liam is primarily responsible for the Games Market Dynamics reports which quantify consumer spending activities beyond new physical purchases at retail. Liam advises ongoing enhancements to the surveys and products along with producing the key finding for reports. Liam has worked at NPD for 8 years in a variety of roles covering new product launches, product management and consumer surveys.

Marshal Cohen
Chief Industry Analyst

Marshal Cohen chief industry analyst of The NPD Group, Inc., is a nationally known expert on consumer behavior and the retail industry. He has followed retail trends for more than thirty years, at NPD and as the head of leading fashion and apparel manufacturers as well as major retailers.  As part of his work at NPD, Marshal leads many top firms in long range and strategic planning sessions.  He often utilizes motivational presentations to help launch corporate goals and kick-off meetings. Marshal is the author of two books, Why Customers Do What They Do (2006) and Buy Me! How to Get Customers to Choose Your Products and Ignore the Rest (2010).

Karen Grant
Global Beauty Industry Analyst

Global Beauty Industry Analyst Karen Grant provides a comprehensive view of the market – coupling expertise on brand management with the strategic insights of market research. Regarded as our beauty industry expert, her concentration is on uncovering emerging market trends, brand vulnerabilities, and opportunities. Karen’s expertise is in providing market insights and evaluating new and missed client opportunities and competitive threats. She provides ongoing consultation to the leading retailers and beauty manufacturers, as well as top financial institutions.

Weston Henderek
Director, Wearables, Connected Intelligence

Weston serves as a Director for The NPD Group’s Connected Intelligence practice. In this role, he has a focus on wearable products, applications, and technologies in addition to tracking the U.S. mobile services and devices space. As part of his specific wearables tracking, Weston is responsible for the creation of several distinct reports that not only track the major wearable products on the market, but also look to provide clients with meaningful analysis through consumer surveys and in-depth industry research. Weston also works directly with clients, advising them on key developments and industry shifts that could have a significant impact on their business. 

Eddie Hold
Vice President, Connected Intelligence

Eddie Hold is the Vice President of The NPD Group's Connected Intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help shape their strategies within the connected ecosystem, as the market adapts to embrace convergent devices and the blurring of home and mobile strategies for device, content, and broadband access. Eddie has been analyzing the connected mobile market – phones and connected devices – since the mid 1990s, and is also an expert in the consumer adoption – and demand for – wearable technology and services.

Debra J. Mednick
Executive Director and Home Industry Analyst

Debra J. Mednick is executive director and home industry analyst for The NPD Group. In this role, Mednick provides a comprehensive view of the market – along with her client expertise and strategic insights of market research. Regarded as the home industry expert, Mednick’s concentration is on uncovering emerging market trends, providing competitive threats and evaluating new client opportunities. Debra is credited with ensuring clients maximized use of their data subscription in the most efficient manner possible.  In addition, she has effectively advised clients in seeking an enhanced approach to analyzing, reporting and presenting data to a variety of audiences.

Vincent Moy
Director, Industry Analyst – Entertainment

Vincent Moy is the Industry Analyst for The NPD Group’s Entertainment practice. He has a deep understanding of the home video landscape, having witnessed the early adoption of DVD players, consumers’ transition to digital cable and satellite service, the dawn of Blu-ray technology, and the emergence of digital video content to its prominence today. His 14 years in the industry have been dedicated to understanding consumers’ viewing behavior across platforms, motivations and situational use cases, and the impact of the retail environment and macro-trends affecting the entertainment industry as a whole.

David Portalatin
Executive Director of Industry Analysis, Automotive Aftermarket

David Portalatin is the industry analyst for The NPD Group’s automotive aftermarket division. His diverse background and experience give him an in-depth understanding of consumer purchase patterns and trends in the automotive aftermarket, motor fuels, and convenience retailing industries.

Matt Powell
Vice President, Industry Analysis Sports and Leisure Trends

Matt is the vice president of industry analysis for The NPD Group, covering the sports, outdoor, and recreation marketplace, offering his industry expertise on retail sales and consumer trends across apparel, footwear, and equipment for categories such as running, outdoor, paddlesports, fitness, and cycling.

Bonnie Riggs
Restaurant Industry Analyst

Bonnie Riggs is the restaurant industry analyst for The NPD Group’s foodservice division. She has over 25 years of restaurant industry market research experience. Bonnie’s knowledge of the industry and its consumers enables her to provide in-depth insights into the state of the industry, consumer trends, and forecasts of what's in store for the industry.

Darren Seifer
Executive Director, Food & Beverage Industry Analyst

As a food & beverage industry analyst for The NPD Group Darren provides insights based on NPD’s food-related research to companies and organizations across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc. (IRI). At IRI Darren spent over seven years examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored a number of NPD food and beverage research reports that cover topics such as how the economy affects consumers’ in-home meal strategies, the profile of the organics consumer, the impact of Baby Boomers and Millennials on America's eating patterns, and the unique consumption behaviors of Hispanics in the U.S. Darren is also a contributing writer for several food and beverage trade publications.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Press Contacts

Sarah Bogaty
Consumer Technology, Connected Intelligence
@npdtech, @npdci

Marissa Cox
Automotive, Beauty, Office Supplies, Toys

Kaitlin Doyle
Commercial Technology, Entertainment, and Mobile
@npdtech, @npdcommtech

Janine Marshall
Fashion (Apparel, Footwear and Accessories), Home, Retail

Kim McLynn
Canada, Food and Beverage, Foodservice, SupplyTrack

David Riley
Europe, Fashion (Apparel, Footwear and Accessories), Retail, Sports and Leisure Trends, Video Games
@npdstyle, @npd_sports

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