Home About NPD Industry Experts

Dave Adamchick

Manager - Appliance

Dave Adamchick covers the Canadian home appliance industry, with a focus on Kitchen Electrics, Home Environment, Personal Care and Major Appliance products. Dave works closely with leading manufacturers from the Appliance and Consumer Technology industries. Prior to joining The NPD Group, Dave has w...

Brad Akyuz

Director - Connected Intelligence

Brad Akyuz has been serving as a Director for the new Connected Intelligence research practice at the NPD Group since late 2010. He is responsible for the development and production of various quantitative solutions for the Connected Intelligence division, focusing primarily on all products and serv...

Ben Arnold

Executive Director, Industry Analyst - Consumer Electronics

Ben Arnold is an industry analyst for The NPD Group, covering consumer electronics with an emphasis on video and audio products.  A veteran analyst, he has covered the media and technology industries for over 10 years with an eye on trends in consumer habits and usage. Ben is available to offer expe...

Stephen Baker

Vice President, Industry Analyst - Consumer Technology

Stephen Baker is NPD’s primary hardware analyst. Baker has been commenting on the technology industry for more than fifteen years. He was ranked as a leading industry analyst by AdWeek’s Technology Marketing. Stephen Baker is available to offer expert insight and commentary on these and other indust...

John Buffone

Executive Director, Industry Analyst - Connected Intelligence

John Buffone is an Executive Director, Industry Analyst, for Connected Intelligence, part of The NPD Group. He is responsible for developing research solutions and services that focus on how cellular- and Internet-connected devices are rapidly changing the way consumers use technology at home and on...

Marshal Cohen

Chief Industry Analyst - Retail

Marshal Cohen chief industry analyst of The NPD Group, Inc., is a nationally known expert on consumer behavior and the retail industry. He has followed retail trends for more than thirty years, at NPD and as the head of leading fashion and apparel manufacturers as well as major retailers.  As part o...

Joe Derochowski

Executive Director - Home

Joe Derochowski is executive director and home industry analyst for The NPD Group. Joe has been following behavioral trends on a wide variety of categories for nearly 20 years. He has a unique perspective on what consumers do and why they do it, and a passion for bringing that insight to the ind...

Michael Diamond

Michael Diamond

Director, Industry Analysis - Commercial Technology

As The NPD Group’s Director of Industry Analysis for Commercial Technology, Michael Diamond offers expert analysis and commentary about the shifting commercial market. Through his focus on driving deeper insights with clients, Michael is improving core business-to-business (B2B) services and helping...

Jennifer Famiano

Manager, Industry Analyst - Beauty

Jennifer Famiano, Manager and Skincare Analyst at The NPD Group, is an expert in the prestige skincare category. Prior to joining the Beauty team, Jennifer delivered strategic analyses to beauty retail partners using her unique insight as not only a fan of the category, but someone who has also ...

Ryan Fuoco

Category Analyst - Connected Intelligence

Ryan Fuoco has been with The NPD Group since early 2014. As part of the Connected Intelligence team, Ryan’s work focuses on the Connected Consumer and the environment they reside in. He is responsible for the development and production of various quantitative solutions, focused primarily on the ...

Beth Goldstein

Executive Director, Industry Analyst - Accessories and Footwear

Beth Goldstein, Executive Director, Industry Analyst, Accessories & Footwear, has been following the Fashion Footwear and Accessories industries for more than 10 years. Beth advises clients on how to turn information from The NPD Group’s Consumer Tracking Service and Retail Tracking Service into act...

Amanda Gonzalez

Specialist, Industry Analyst - Makeup, Beauty

Amanda R. González, Specialist and Makeup Analyst at the NPD Group, is an expert in the prestige makeup category. Her passion for the beauty industry and market research enables her to leverage her keen understanding of analytics and identify trends within the category. Amanda is dedicated to de...

Karen Grant

Senior Vice President, Global Industry Analyst - Beauty

Karen Grant is the Global Beauty Industry Analyst for The NPD Group. In this role, she provides a comprehensive view of the market – coupling expertise on brand management with the strategic insights of market research. Regarded as the beauty industry expert, Grant’s concentration is on uncovering e...

Mark Harr

Director - Consumer Electronics

Mark Haar of The NPD Group covers the Canadian audio, video and imaging industry, with an emphasis on Televisions and Digital Still Cameras. With over 20 years of marketing and analysis experience, Mark provides in-depth insights on the key segments within the Consumer Electronics industry including...

Paulette Hebert

Industry Analyst - Entertainment

Paulette brings over 20 years of experience in consumer research and analysis to NPD.  She started her research career at The Coca-Cola Company and Nestle USA.  And prior to coming on board with NPD, she was an independent research consultant with such major clients as Johnson & Johnson, Mars, and P...

Weston Henderek

Director - Connected Intelligence

Weston serves as a Director for The NPD Group’s Connected Intelligence practice. In this role, he has a focus on wearable products, applications, and technologies in addition to tracking the U.S. mobile services and devices space. As part of his specific wearables tracking, Weston is responsible for...

Eddie Hold

President - Connected Intelligence

Eddie Hold is the Vice President of The NPD Group’s Connected Intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help shape their stra...

Larissa Jensen

Executive Director, Industry Analyst - Beauty

Larissa Jensen, Executive Director, Industry Analyst, Beauty is an expert in the prestige skincare, makeup, and fragrance categories. She lends her knowledge to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers in the makeup, skincare, a...

Juli Lennett

Senior Vice President, Industry Analyst - Toys

Juli Lennett, Senior Vice President, Industry Analyst for The NPD Group’s U.S. Toys division has spent the last 11 years at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry. As NPD’s U.S. Toys industry spokesperson, Juli...

Michelle Liem

Director - Toys

Michelle joined The NPD Group as the Director of Client Development, overseeing the launch of the Toys business in Canada. Michelle is highly regarded and comes to NPD with over 20 years in the toys and gaming space. Her experience includes time with such companies as Hasbro Canada and Disney Canada...

Kissura L. Mondesir

Director, Industry Analyst - Beauty

Kissura Mondesir, Director and Makeup Analyst for The NPD Group, is an expert in the prestige makeup category. In the insights and analysis she provides to cosmetic manufacturers, she leverages her great love and enthusiasm for makeup, which allows her to identify key overall makeup trends and co...

Vincent Moy

Director, Industry Analyst - Entertainment

Vincent Moy is the Industry Analyst for NPD’s Entertainment practice. He has a deep understanding of the home video landscape, having witnessed the early adoption of DVD players, consumers’ transition to digital cable and satellite service, the dawn of Blu-ray technology, and the emergence of digita...

Ali Naqvi

Director - Technology

Ali Naqvi manages the IT Hardware Distributor Track business which encompasses all IT Hardware distribution partners in Canada. Working closely with distribution partners, Ali helps them understand and utilize NPD data to highlight positives and uncover opportunities. Prior to joining NPD, Ali spe...

Leen Nsouli

Director, Industry Analyst - Office Supplies

Leen Nsouli is the industry analyst for The NPD Group’s Office Supplies division. Since joining NPD in 2013, she has focused on the analysis of trends in the office and school supplies industries, providing clients with sales and marketing insights, and category management solutions based on poi...

Bob O’Brien

Global Senior Vice President - Foodservice

Bob O’Brien started his extensive foodservice career as a dishwasher while attending Georgetown University in Washington, D.C.  After graduation he held nearly every possible back-of-the-house and front-of-the-house position in foodservice, and capitalized on these experiences in his ownership of mu...

David Portalatin

Vice President, Industry Analyst - Food Consumption

David Portalatin is The NPD Group’s national analyst on all aspects of food and beverage consumption in- and away-from-home.  In his role as vice president, industry analyst, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivati...

Matt Powell

Vice President, Industry Analyst - Sports

Matt is the vice president of industry analysis for The NPD Group, covering the sports, outdoor, and recreation marketplace, offering his industry expertise on retail sales and consumer trends across apparel, footwear, and equipment for categories such as running, outdoor, paddlesports, fitness, and...

Bonnie Riggs

Director, Industry Analyst - Foodservice

Bonnie Riggs is the restaurant industry analyst for The NPD Group’s foodservice division. She has over 25 years of restaurant industry market research experience. Bonnie’s knowledge of the industry and its consumers enables her to provide in-depth insights into the state of the industry, consumer tr...

Maria Rugolo

Director, Industry Analyst - Fashion

Maria Rugolo is a Director and Industry Analyst of Fashion Apparel heading up NPD’s Apparel Market Analysis team, driving insights and addressing industry challenges through deep levels of analysis and expertise. Maria joined NPD in 1999 as an Analyst of retail and consumer fragrance information. In...

Darrel Ryce

Director - Technology and Entertainment

Director, Technology and Entertainment Darrel Ryce of The NPD Group covers the Canadian information technology industry, with an emphasis on PC and printing products. He has covered the technology and video game industries in Canada for over 20 years. For the past 13 years, Darrel has been with The ...

Darren Seifer

Executive Director, Industry Analyst - Food Consumption

As the food & beverage industry analyst for The NPD Group, a leading market research company, Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc (IRI), ...

Nathan Shipley

Director, Industry Analyst - Automotive

Nathan Shipley is Director, Industry Analyst for The NPD Group’s automotive aftermarket division. Nathan has worked in the market research industry for over 15 years, 12 of which he has spent with NPD’s automotive division. Nathan has built an extensive knowledge of the automotive aftermarket throug...

Sandy Silva

Director Client Development - Fashion and Beauty

Sandy Silva is the Director Client Development for the Fashion Apparel and Prestige Beauty division at The NPD Group Canada.  Sandy joined NPD in 2009 as a Sales Executive for Canada Fashion, and returned in 2013 to her current role.  Over the years, Sandy has worked for a number of fashion wholesal...

Rebecca Vega

Account Associate - Accessories, Footwear

Rebecca joined The NPD Group in 2013, and worked in Client Development for the Retail Business Group before transitioning to her current role in Accessories and Footwear. The Millennial consumer is the primary topic area covered by Rebecca for NPD’s blog. As a Millennial herself, Rebecca provides th...

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Press Contacts

Marissa Cox
Automotive, Beauty, Office Supplies, Toys, Sports
@npdstyle, @npdtoys, @npd_sports

Janine Marshall
Fashion (Apparel, Footwear and Accessories), Home, Retail

Kim McLynn
Canada, Food and Beverage, Foodservice, SupplyTrack

David Riley
Europe, Fashion (Apparel, Footwear and Accessories), Retail, Sports, Video Games, Entertainment, Consumer Tech, Commercial Tech, Connected Intelligence
@npdstyle @npd_sports @npdtech

Megan Scott
Consumer Tech, Commercial Tech, Connected Intelligence, Mobile 

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