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The concept of 'Everyday Outdoor" captures the idea of consumers seeking outdoor products with pragmatic, everyday use, as well as those that bring the 'creature comforts' of home - like coffee that stays hot - to the outdoors.
Amazon's Prime Day has evolved into a shopping holiday. Four of NPD's Industry Advisors share their insights and expectations for the future of this retail event.
As we’re halfway into the calendar year, I wanted to take a few minutes to look at the most important beauty holidays during this period and how they are influencing the total prestige beauty market evolution in Germany.
In an era of smartphones and tablets, schools are beginning to change their curriculum, taking the focus off skills such as cursive writing. As voice-based interfaces become more pervasive, what additional changes will the future bring?
B2B Technology Industry analyst, Mike Diamond, takes a look at how the drive to enhance the customer experience is leading to sales growth in the Pro A/V segment.
Decline in children's bike sales and a look at what can be done to change directions.
NPD Senior Industry Advisor, Matt Powell, shares his thoughts around the power of networking, as well as his personal LinkedIn and Twitter strategies
Each quarter, I like to provide key takeaways on the gaming industry based on what I’m seeing in PlayerPulse, a tool within NPD’s GamePulse that provides a better understanding of core gaming audiences, what types of games they are playing, motivations, behaviors and preferences.
Eddie Hold, Connected Intelligence President, evaluates the national coverage of U.S. mobile carriers as he travels across some of the more rural parts of America using prepaid devices. This blog is part of a series Eddie is creating while researching his upcoming Technology in Rural America Report.
A series of headwinds dampened U.S. athletic footwear and activewear sales in the first quarter of 2019. In January, the 53rd week in last year’s retail calendar which was accounted for in January 2018 significantly impacted the comparisons; in February, the later and lower IRS refunds dampened results; and the later Easter affected March performance.
Will golf sales get a lift from Tiger Woods’ recent win? Matt Powell recaps how the team sports markets including golf, baseball, basketball and others fared during the first quarter of 2019.
Market research beauty analyst provides insight into the impact that beauty consultants have on in-store shoppers and retailers in the UK