Amanda R. González, Manager and Makeup Analyst at the NPD Group, is an expert in the prestige makeup category. Her passion for the beauty industry and market research enables her to leverage her keen understanding of analytics and identify trends within the category. Amanda is dedicated to decoding data for beauty companies, empowering them to make the informed consumer and data driven decisions that impact their business.
Prior to joining the NPD Group, Amanda participated in Sephora’s MBA Internship Program, working specifically with the brand management and marketing teams for Kat Von D Beauty. Amanda recently earned her MBA from Boston University’s Questrom School of Business where she held numerous branding and marketing consultancy roles for companies that include Anastasia Beverly Hills, Sephora, and Ulta Beauty. Amanda received her B.A. from Boston University in International Relations and Business.