Ashley McCann

Analyst - Audio

Ashley McCann

Ashley is a Director at The NPD Group, covering audio categories with a focus on headphones, streaming audio speakers, and smart displays. In this role, Ashley helps brands to navigate the constantly evolving industry and gain a competitive advantage by providing relevant, actionable insights and strategic analyses.

Ashley joined NPD in 2008 and since has been providing retail partners and consumer electronics manufacturers in the audio, video, and imaging categories with market insights to help inform their business strategies. In 2016, Ashley joined NPD’s newly created Market Intelligence team, where she is responsible for providing in-depth data analysis leveraging NPD’s broad portfolio of data assets.

Ashley has an MBA in marketing from Michigan State University and a BS in psychology from Indiana University. She currently resides in Florida.


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