Industry Expertise

Ben Arnold

Ben Arnold

Executive Director, Industry Analyst - Consumer Electronics
@TechBarnold

Ben Arnold covers consumer electronics with an emphasis on video and audio products. A veteran analyst, he has covered the media and technology industries for over 10 years with an eye on trends in consumer habits and usage.

Ben offers expert insight and commentary on these and other industry related topics: audio and video electronics sales and trends, consumer demographic and usage profiles, consumer attitudes at retail, and trends in device feature sets. His work has been featured extensively in industry publications TWICE and Dealerscope, and has been quoted in news and business outlets such as the Financial TimesMSNBC.comPCMagThe Verge, The WashingtonPost, and Forbes. He has presented and served on panels at industry events including CES and Digital Media Conference.

In addition to his tenure at NPD, Ben has experience as a senior director at the Consumer Technology Association (CTA) and as a senior analyst at USA TODAY. Ben has a BA in International Relations from the University of Virginia.


Recent Posts


Nov 11, 2019

The VSCO girl subculture took hold this summer and has created opportunities for products and brands in a variety of industries including apparel, beauty, fashion accessories, footwear, sporting goods and technology. We asked our industry analysts to weigh in regarding the implications and opportunities for their industries.

Sep 4, 2019

NPD Industry Analyst, Ben Arnold, explores a growth opportunity for technology brands by targeting new groups of shoppers online.

Feb 26, 2018

Earlier this month, HomePod pre-orders began shipping, and as of February 9, excited new owners began receiving their speakers.

Nov 24, 2017

NPD technology analyst, Ben Arnold, analyzes shopping on Black Friday instead of Thanksgiving day.

Aug 30, 2017

Technology Analyst Ben Arnold examines totally wireless earbuds, a new headphone segment that has come out of the emergence of Bluetooth.

Jun 12, 2017

This time last year, when interest in the Amazon Echo and Google Home were at a fever pitch, many observers wondered why Apple hadn’t yet made a voice-activated speaker.

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