The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries


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Feb 26, 2018

Earlier this month, HomePod pre-orders began shipping, and as of February 9, excited new owners began receiving their speakers.

Nov 24, 2017

NPD technology analyst, Ben Arnold, analyzes shopping on Black Friday instead of Thanksgiving day.

Aug 30, 2017

Technology Analyst Ben Arnold examines totally wireless earbuds, a new headphone segment that has come out of the emergence of Bluetooth.

Jun 12, 2017

This time last year, when interest in the Amazon Echo and Google Home were at a fever pitch, many observers wondered why Apple hadn’t yet made a voice-activated speaker.

Nov 25, 2016

This year my family spent Thanksgiving in Manhattan, making for a memorable post-dinner technology shopping tour in the city. Among the handful of stores I visited Thursday night, a trip to Best Buy on the Upper East Side really stood out. This wasn’t the big store I’m used to in Virginia; this smaller, city-sized Best Buy boasted a club-like atmosphere. It was packed at 10:00 p.m., long after the opening rush at 5:00 p.m., and an in-store Sonos system played Rihanna and Future throughout the building. A Beats mini-store on the lower level featured several headphones to demo. It felt more like a technology shopping party than a post-Thanksgiving bargain hunt.

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