Director - Connected Intelligence
Brad Akyuz has been serving as a Director for the new Connected Intelligence research practice at the NPD Group since late 2010. He is responsible for the development and production of various quantitative solutions for the Connected Intelligence division, focusing primarily on all products and services encompassing the mobile broadband ecosystem. As an industry analyst, he had previously been sought by major print and online publications including Wall Street Journal, Wireless Week, RCRNews, Forbes.com, Information Week, CMP publications and local papers including San Diego Union Tribune, Atlanta Constitution Journal and Washington Post. Most recently, he was featured as a speaker in RCR Wireless’ webinar titled “The Current State of Mobile Devices”.
Prior to joining the NPD Group, Brad served as a Senior Device Analyst for Current Analysis’ Wireless research division for six years, focusing on the consumer device space, tracking the competitive landscape and providing analysis in pricing, promotion, and channel availability of mobile devices. Prior to this role, Brad provided qualitative and quantitative market research consulting to several companies operating in the wireless and real estate industries. In particular, he completed a full-scale perception analysis for the upcoming product line for a major wireless accessory manufacturer. Brad also served as an associate at the San Diego State University Business Consulting Program and has administrated several marketing research studies for various corporations in wireless, entertainment and finance industries. Brad holds a Masters of Science in Business Administration with an emphasis in Marketing degree from San Diego State University.