Brad Akyuz

Executive Director - Connected Intelligence

Brad Akyuz

Brad Akyuz has been with NPD’s Connected Intelligence practice since late 2010. He is responsible for the development and production of various quantitative solutions for the Connected Intelligence division, focusing primarily on all products and services encompassing the mobile broadband ecosystem.

As an industry analyst, he has been quoted in major print and online publications including The Wall Street Journal, Wireless Week, RCRNews, Forbes.com, Information Week, and The Washington Post. He was also featured as a speaker in RCR Wireless’ webinar titled “The Current State of Mobile Devices”.

Prior to joining the NPD Group, Brad served as a Senior Device Analyst for Current Analysis’ Wireless Research division for six years, focusing on the consumer device space, tracking the competitive landscape and providing analysis in pricing, promotion, and channel availability of mobile devices. Prior to this role, Brad provided qualitative and quantitative market research consulting to several companies operating in the wireless and real estate industries. In particular, he completed a full-scale perception analysis for an upcoming product line for a major wireless accessory manufacturer.

Brad also served as an associate at the San Diego State University Business Consulting Program and has administrated several marketing research studies for various corporations in the wireless, entertainment and finance industries. Brad holds a Master of Science degree in Business Administration with an emphasis in Marketing from San Diego State University.


Recent Posts


The New Foldable Motorola razr Creates a Conflict Between the Heart and Wallet

The New Foldable Motorola razr Creates a Conflict Between the Heart and Wallet

Nov 21, 2019

NPD’s Brad Akyuz shares his thoughts on the new Motorola razr, which he says masters the foldable form factor, but is limited in some technical specs.

The New Pixel 4 - Is Google Ready to Take on the Mobile Goliaths?

The New Pixel 4 - Is Google Ready to Take on the Mobile Goliaths?

Oct 17, 2019

This week Google launched its much-anticipated flagship smartphone, the Pixel 4. The previous Pixel iterations were unable to reach the masses, but will this new successor give Google the spot it deserves in the ranks?

IFA Goes Mobile

IFA Goes Mobile

Sep 12, 2019

IFA hasn’t historically received much attention from the mobile world, but that’s been changing as smartphone vendors shift their focus from overly mature markets like the U.S. to EMEA markets where there are still growth opportunities. Industry analyst, Brad Akyuz, highlights some of the mobile announcements from this year’s show.

What’s Up Apple’s Sleeve This September?

What’s Up Apple’s Sleeve This September?

Sep 9, 2019

For those of us living in the northern hemisphere, the beginning of September marks the end of the summer with colder weather ahead. But if you are one of the 900 million iPhone owners, and especially if it’s time to replace your current device, September also marks the grand unveiling of Apple’s latest and greatest in the iPhone series and more.

MWC and The U.S. Unlocked Market: A Shining Opportunity for OEMs Squeezed by Top Vendors

MWC and The U.S. Unlocked Market: A Shining Opportunity for OEMs Squeezed by Top Vendors

Feb 25, 2019

NPD Connected Intelligence analyst, Brad Akyuz, takes a look at what’s to come at this week’s MWC19.

Big Screens, Big Data: The Future For Smartphones

Big Screens, Big Data: The Future For Smartphones

Sep 10, 2018

When it comes to this year’s iPhone news, form factor sizing has risen the ranks to the most heavily speculated aspect. But what do these bigger screens mean for OEMs and carriers?

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© 2020 The NPD Group, Inc.