Industry Expertise

Brad Akyuz

Brad Akyuz

Executive Director - Connected Intelligence

Brad Akyuz has been with NPD’s Connected Intelligence practice since late 2010. He is responsible for the development and production of various quantitative solutions for the Connected Intelligence division, focusing primarily on all products and services encompassing the mobile broadband ecosystem.

As an industry analyst, he has been quoted in major print and online publications including The Wall Street Journal, Wireless Week, RCRNews, Forbes.com, Information Week, and The Washington Post. He was also featured as a speaker in RCR Wireless’ webinar titled “The Current State of Mobile Devices”.

Prior to joining the NPD Group, Brad served as a Senior Device Analyst for Current Analysis’ Wireless Research division for six years, focusing on the consumer device space, tracking the competitive landscape and providing analysis in pricing, promotion, and channel availability of mobile devices. Prior to this role, Brad provided qualitative and quantitative market research consulting to several companies operating in the wireless and real estate industries. In particular, he completed a full-scale perception analysis for an upcoming product line for a major wireless accessory manufacturer.

Brad also served as an associate at the San Diego State University Business Consulting Program and has administrated several marketing research studies for various corporations in the wireless, entertainment and finance industries. Brad holds a Master of Science degree in Business Administration with an emphasis in Marketing from San Diego State University.


Recent Posts


Sep 12, 2019

IFA hasn’t historically received much attention from the mobile world, but that’s been changing as smartphone vendors shift their focus from overly mature markets like the U.S. to EMEA markets where there are still growth opportunities. Industry analyst, Brad Akyuz, highlights some of the mobile announcements from this year’s show.

Sep 9, 2019

For those of us living in the northern hemisphere, the beginning of September marks the end of the summer with colder weather ahead. But if you are one of the 900 million iPhone owners, and especially if it’s time to replace your current device, September also marks the grand unveiling of Apple’s latest and greatest in the iPhone series and more.

Feb 25, 2019

NPD Connected Intelligence analyst, Brad Akyuz, takes a look at what’s to come at this week’s MWC19.

Sep 10, 2018

When it comes to this year’s iPhone news, form factor sizing has risen the ranks to the most heavily speculated aspect. But what do these bigger screens mean for OEMs and carriers?

Mar 7, 2018

The heavy promotional push on the Samsung S9 variants by carriers, coupled with the price of the iPhone X, will create the ideal landscape for Samsung to strengthen its foothold in the U.S. market, says Brad Akyuz of NPD’s Connected Intelligence.

Jan 18, 2018

Commoditization of Cellular Data has been a major theme discussed throughout the year as unlimited data plans have become the de facto offering in the U.S. mobile market.

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