Director (Canada) - Technology and Entertainment
Director, Technology and Entertainment Darrel Ryce of The NPD Group covers the Canadian information technology industry, with an emphasis on PC and printing products. He has covered the technology and video game industries in Canada for over 20 years.
For the past 13 years, Darrel has been with The NPD Group, where early in his career he was instrumental in bringing information technology, software, distributor information technology, and video game tracking services to the Canadian market. His client portfolio includes some of the top PC and printing manufacturers, along with other companies across the information technology and video game markets.
Darrel is available to offer expert insight and commentary on these and other industry topics:
- Information technology sales and trends
- Video game sales and trends
- Consumer demographics and usage profiles
Darrel’s perspectives have been featured in industry publication Market News, and he has been quoted in news and business outlets such as The Toronto Star, The Globe and Mail, and other regional newspapers.
Prior to joining The NPD Group, Darrel provided insight and industry expertise as vice president, computer industry services at Nielsen Canada , where he focused on the information technology and video game industries.
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