Darren Seifer

Executive Director, Industry Analyst - Food Consumption

Darren Seifer

As the food and beverage industry analyst for The NPD Group, a leading market information company, Darren Seifer provides insights based on NPD’s food-related research to organizations and companies across the country. Prior to joining NPD in 2007, he was an analyst with Information Resources, Inc (IRI), where he spent over seven years examining consumer packaged goods trends and worked with a variety of industry leaders covering dozens of food and beverage categories. Seifer has been a contributing writer for trade publications and has authored several NPD reports on topics including how the economy affects consumers’ in-home meal strategies, a profile of the organics consumer, the impact of Baby Boomers and Millennials on America’s eating patterns, and the unique consumption behaviors of Hispanics in the U.S.

Seifer is a frequent speaker at industry events such as the Institutes of Medicine and Biome Research, National Frozen and Refrigerated Foods Association (NFRA), Obesity Society, Shopper Marketing Expo, and United Fresh. He is a faculty member of the Path to Purchase Institute. Seifer holds a bachelor’s degree from Northwestern University and makes his home in New York City.


Upcoming Event


The Future of Plant-based Foods: Key Takeaways for the Food Industry

Presenter: Darren Seifer, Executive Director, Industry Analyst - Food Consumption
Date and Time: Wednesday, January 27 at 2 PM ET
Location: Virtual
Description: With plant-based meat products stepping to the forefront in 2020, many food industry insiders expect plant-based foods to become an even larger part of our diet moving forward. This webinar will provide an overview of the current state of plant-based foods, and where they're headed in 2021.

Darren Seifer of NPD will offer expert insight on the subject, exploring the growing popularity of plant-based meat, dairy and grain products, along with rising demand for next generation plant-based alternatives.

Register Now

Recent Posts


2021 Outlook for the U.S. Food and Beverage Industry

2021 Outlook for the U.S. Food and Beverage Industry

Jan 5, 2021

U.S. consumers’ eating attitudes and behaviors changed as a result of the COVID-19 pandemic. This 2021 outlook looks at how these behaviors may shift or remain the same in the new year.

Has COVID-19 Made Consumers Hit the Pause Button on Health?

Has COVID-19 Made Consumers Hit the Pause Button on Health?

Jul 22, 2020

The stay-at-home advisories across the U.S. during the COVID-19 pandemic have caused many consumers to shift their priorities, including health and wellness. Consumers are eating more indulgent foods and snacks and have put their weight loss programs on pause.

Shelter-In-Place Orders Are Driving Usage of Old and New Kitchen Appliances

Shelter-In-Place Orders Are Driving Usage of Old and New Kitchen Appliances

May 14, 2020

New food market research finds consumers are harnessing certain cooking appliances more often today versus year ago with the aim of reducing preparation and cook times as well as expanding in-home options.

Meal Kits Have a New Purpose in Our New Reality

Meal Kits Have a New Purpose in Our New Reality

Apr 22, 2020

With shelter in place orders and social distancing forcing consumers to stay in their homes, a staggering number of consumers have issues finding groceries for delivery. This need to get food into the home without going into a grocery store has shined a new light on meal kits, which had been losing popularity with consumers prior to the COVID-19 outbreak.

Holiday Meals Aren’t Just for Meat Eaters

Holiday Meals Aren’t Just for Meat Eaters

Jan 30, 2020

A vegetarian tests a meatless loaf on his meat-eating family and it meets with their approval… and requests for second helpings.

Food and Beverage Trends to Watch in 2020

Food and Beverage Trends to Watch in 2020

Dec 11, 2019

In 2020, NPD Food Analyst, Darren Seifer, predicts tailwinds behind the plant-based food movement, food as medicine, the morning meal focus, and sustainability.

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