Darren Seifer

Executive Director, Industry Analyst - Food & Beverage

Darren Seifer

As the food and beverage industry analyst for The NPD Group, Darren Seifer provides insights to food companies and other food-related organizations based on NPD’s daily tracking of U.S. food and beverage consumption attitudes and behaviors. Seifer continuously monitors all aspects of what U.S. consumers eat and drink away from and in home — plus attitudes, motivations, personal characteristics, preparation, and food sourcing. In addition, he stays up to date on consumers’ health aspirations and behaviors, including dieting and food-related health strategies.

Seifer, who has been a food and beverage industry analyst at NPD since 2007, is a contributor to NPD’s annual “Eating Patterns in America,” which is an annual compilation of NPD’s ongoing food and foodservice research, and “Inside America’s Kitchens,” which explores the foods, beverages, appliances, and utensils households keep on hand, generational differences, and the future outlook for in-home food and beverage consumption. He is also the co-author of numerous other NPD food and beverage studies and reports. 

Prior to joining NPD, Seifer was an analyst with IRI, where he spent more than seven years examining consumer packaged goods trends and worked with a variety of industry leaders covering dozens of food and beverage categories.


Recent Posts


2021 Outlook for the U.S. Food and Beverage Industry

2021 Outlook for the U.S. Food and Beverage Industry

Jan 5, 2021

U.S. consumers’ eating attitudes and behaviors changed as a result of the COVID-19 pandemic. This 2021 outlook looks at how these behaviors may shift or remain the same in the new year.

Has COVID-19 Made Consumers Hit the Pause Button on Health?

Has COVID-19 Made Consumers Hit the Pause Button on Health?

Jul 22, 2020

The stay-at-home advisories across the U.S. during the COVID-19 pandemic have caused many consumers to shift their priorities, including health and wellness. Consumers are eating more indulgent foods and snacks and have put their weight loss programs on pause.

Shelter-In-Place Orders Are Driving Usage of Old and New Kitchen Appliances

Shelter-In-Place Orders Are Driving Usage of Old and New Kitchen Appliances

May 14, 2020

New food market research finds consumers are harnessing certain cooking appliances more often today versus year ago with the aim of reducing preparation and cook times as well as expanding in-home options.

Meal Kits Have a New Purpose in Our New Reality

Meal Kits Have a New Purpose in Our New Reality

Apr 22, 2020

With shelter in place orders and social distancing forcing consumers to stay in their homes, a staggering number of consumers have issues finding groceries for delivery. This need to get food into the home without going into a grocery store has shined a new light on meal kits, which had been losing popularity with consumers prior to the COVID-19 outbreak.

Holiday Meals Aren’t Just for Meat Eaters

Holiday Meals Aren’t Just for Meat Eaters

Jan 30, 2020

A vegetarian tests a meatless loaf on his meat-eating family and it meets with their approval… and requests for second helpings.

Food and Beverage Trends to Watch in 2020

Food and Beverage Trends to Watch in 2020

Dec 11, 2019

In 2020, NPD Food Analyst, Darren Seifer, predicts tailwinds behind the plant-based food movement, food as medicine, the morning meal focus, and sustainability.

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