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Industry Expertise

Darren Seifer

Darren Seifer

Executive Director, Industry Analyst - Food Consumption
@NPDSeifer

As the food & beverage industry analyst for The NPD Group, a leading market research company, Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc (IRI), and spent over seven years examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored NPD topical reports on how the economy affects consumers’ in-home meal strategies, profile of the organics consumer, the impact of Baby Boomers and Millennials on America’s eating patterns, the unique consumption behaviors of Hispanics in the U.S., and has been a contributing writer for trade publications.

Darren is a frequent speaker at industry events such as the Institutes of Medicine and Biome Research, National Frozen and Refrigerated Foods Association (NFRA), Obesity Society, Shopper Marketing Expo, United Fresh, and is a faculty member of the Path to Purchase Institute. He holds a bachelor degree from Northwestern University and makes his home in New York City.



Recent Posts


Jul 31, 2019

You don’t have to be a social media celebrity to influence the food and beverage behaviors of other consumers. There are more than 30 million grassroots influencers who have the potential to change others’ behaviors in a large way.

Jun 6, 2019

Plant-based foods are the hot topic in the food and beverage industry. It’s nearly impossible to avoid hearing about these foods in the media as innovative products are introduced each year.

May 1, 2019

About a quarter of adults are trying to manage a health or medical condition through their food and beverage choices, and younger adults are expressing these desires in greater numbers.

Mar 27, 2019

A look at whether or not there are changes in snack food consumption in areas where marijuana has been legalized.

Dec 20, 2018

Most common uses for apps like Grubhub/Seamless, UberEATS, and DoorDash are looking up items, paying for meals, and checking prices. While branded restaurant apps see special offers and loyalty rewards as their top uses. Are loyalist restaurant users short-changed using third-party apps?

Nov 21, 2018

In today’s world of social media and blogging, consumers are seeking their echo chambers of health the same way they use them for lifestyles and politics. They’re finding niche or individualized plans that meet their own specific goals, as opposed to plans that work for the average person.

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