Darren Seifer

Executive Director, Industry Analyst - Food Consumption

Darren Seifer

As the food and beverage industry analyst for The NPD Group, a leading market information company, Darren Seifer provides insights based on NPD’s food-related research to organizations and companies across the country. Prior to joining NPD in 2007, he was an analyst with Information Resources, Inc (IRI), where he spent over seven years examining consumer packaged goods trends and worked with a variety of industry leaders covering dozens of food and beverage categories. Seifer has been a contributing writer for trade publications and has authored several NPD reports on topics including how the economy affects consumers’ in-home meal strategies, a profile of the organics consumer, the impact of Baby Boomers and Millennials on America’s eating patterns, and the unique consumption behaviors of Hispanics in the U.S.

Seifer is a frequent speaker at industry events such as the Institutes of Medicine and Biome Research, National Frozen and Refrigerated Foods Association (NFRA), Obesity Society, Shopper Marketing Expo, and United Fresh. He is a faculty member of the Path to Purchase Institute. Seifer holds a bachelor’s degree from Northwestern University and makes his home in New York City.


Recent Posts


Shelter-In-Place Orders Are Driving Usage of Old and New Kitchen Appliances

Shelter-In-Place Orders Are Driving Usage of Old and New Kitchen Appliances

May 14, 2020

New food market research finds consumers are harnessing certain cooking appliances more often today versus year ago with the aim of reducing preparation and cook times as well as expanding in-home options.

Meal Kits Have a New Purpose in Our New Reality

Meal Kits Have a New Purpose in Our New Reality

Apr 22, 2020

With shelter in place orders and social distancing forcing consumers to stay in their homes, a staggering number of consumers have issues finding groceries for delivery. This need to get food into the home without going into a grocery store has shined a new light on meal kits, which had been losing popularity with consumers prior to the COVID-19 outbreak.

Holiday Meals Aren’t Just for Meat Eaters

Holiday Meals Aren’t Just for Meat Eaters

Jan 30, 2020

A vegetarian tests a meatless loaf on his meat-eating family and it meets with their approval… and requests for second helpings.

Food and Beverage Trends to Watch in 2020

Food and Beverage Trends to Watch in 2020

Dec 11, 2019

In 2020, NPD Food Analyst, Darren Seifer, predicts tailwinds behind the plant-based food movement, food as medicine, the morning meal focus, and sustainability.

Breakfast in Bed – At Night?

Breakfast in Bed – At Night?

Oct 16, 2019

New food trends research shows that there is a changing consumer mindset of what constitutes a breakfast food, and traditional breakfast foods are now being eaten throughout the day.

Are Consumers Walking the Sustainability Talk?

Are Consumers Walking the Sustainability Talk?

Oct 1, 2019

The sustainability issue is now front and center and although adoption may be slow, it’s top of mind with consumers and change is beginning to happen, but there still is a long way to go in terms of mass consumer adoption of sustainability efforts.

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