Darren Seifer

Executive Director, Industry Analyst - Food & Beverage

Darren Seifer

As the food and beverage industry analyst for The NPD Group, Darren Seifer provides insights to food companies and other food-related organizations based on NPD’s daily tracking of U.S. food and beverage consumption attitudes and behaviors. Seifer continuously monitors all aspects of what U.S. consumers eat and drink away from and in home — plus attitudes, motivations, personal characteristics, preparation, and food sourcing. In addition, he stays up to date on consumers’ health aspirations and behaviors, including dieting and food-related health strategies.

Seifer, who has been a food and beverage industry analyst at NPD since 2007, is a contributor to NPD’s annual “Eating Patterns in America,” which is an annual compilation of NPD’s ongoing food and foodservice research, and “Inside America’s Kitchens,” which explores the foods, beverages, appliances, and utensils households keep on hand, generational differences, and the future outlook for in-home food and beverage consumption. He is also the co-author of numerous other NPD food and beverage studies and reports. 

Prior to joining NPD, Seifer was an analyst with IRI, where he spent more than seven years examining consumer packaged goods trends and worked with a variety of industry leaders covering dozens of food and beverage categories.


Recent Posts


Health and Wellness Journey Through COVID-19 and Beyond

Health and Wellness Journey Through COVID-19 and Beyond

Apr 29, 2021

Watch Darren Seifer's 2021 Food Summit presentation highlighting consumer behavior related to health and wellness before and during lockdowns, the pivot to indulgence, and what's on the horizon.

2021 Outlook for the U.S. Food and Beverage Industry

2021 Outlook for the U.S. Food and Beverage Industry

Jan 5, 2021

U.S. consumers’ eating attitudes and behaviors changed as a result of the COVID-19 pandemic. This 2021 outlook looks at how these behaviors may shift or remain the same in the new year.

A Socially Distant Thanksgiving

A Socially Distant Thanksgiving

Nov 9, 2020

With the rise of COVID-19 cases in the U.S., more people are planning to celebrate Thanksgiving at home this year compared to last year.

Are We Eating More Plants?

Are We Eating More Plants?

Aug 31, 2020

Offerings of plant-based food alternatives have increased, and Americans’ desire to eat healthier is prevalent – but will consumption of these products grow? Darren Seifer – Food & Beverage Industry Analyst – discusses current plant-based trends with insights from The NPD Group’s latest report: Eating Patterns in America.

Nutrition Paused

Nutrition Paused

Aug 10, 2020

As the COVID-19 outbreak continues to surge, consumers are adjusting their routines to fit their new schedule. Stuck at home, consumers have paused their health goals momentarily, allowing themselves to indulge in their sweet or salty cravings during these stressful times.

Has COVID-19 Made Consumers Hit the Pause Button on Health?

Has COVID-19 Made Consumers Hit the Pause Button on Health?

Jul 22, 2020

The stay-at-home advisories across the U.S. during the COVID-19 pandemic have caused many consumers to shift their priorities, including health and wellness. Consumers are eating more indulgent foods and snacks and have put their weight loss programs on pause.

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