Executive Director, Industry Analyst - Food Consumption@NPDSeifer
As the food & beverage industry analyst for The NPD Group, a leading market research company, Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc (IRI), and spent over seven years examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored NPD topical reports on how the economy affects consumers’ in-home meal strategies, profile of the organics consumer, the impact of Baby Boomers and Millennials on America’s eating patterns, the unique consumption behaviors of Hispanics in the U.S., and has been a contributing writer for trade publications.
Darren is a frequent speaker at industry events such as the Institutes of Medicine and Biome Research, National Frozen and Refrigerated Foods Association (NFRA), Obesity Society, Shopper Marketing Expo, United Fresh, and is a faculty member of the Path to Purchase Institute. He holds a bachelor degree from Northwestern University and makes his home in New York City.
Dec 11, 2019
In 2020, NPD Food Analyst, Darren Seifer, predicts tailwinds behind the plant-based food movement, food as medicine, the morning meal focus, and sustainability.
Oct 16, 2019
New food trends research shows that there is a changing consumer mindset of what constitutes a breakfast food, and traditional breakfast foods are now being eaten throughout the day.
Oct 1, 2019
The sustainability issue is now front and center and although adoption may be slow, it’s top of mind with consumers and change is beginning to happen, but there still is a long way to go in terms of mass consumer adoption of sustainability efforts.
Jul 31, 2019
You don’t have to be a social media celebrity to influence the food and beverage behaviors of other consumers. There are more than 30 million grassroots influencers who have the potential to change others’ behaviors in a large way.
Jun 6, 2019
Plant-based foods are the hot topic in the food and beverage industry. It’s nearly impossible to avoid hearing about these foods in the media as innovative products are introduced each year.
May 1, 2019
About a quarter of adults are trying to manage a health or medical condition through their food and beverage choices, and younger adults are expressing these desires in greater numbers.