Industry Expertise

David Portalatin

David Portalatin

Vice President, Industry Advisor - Food
@NPDPortalatin

David Portalatin is The NPD Group’s national analyst on all aspects of food and beverage consumption in- and away-from-home.  In his role as vice president, food industry advisor, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivations, diet and nutrition, snacking, personal characteristics, and their usage of restaurants and other foodservice outlets. He works closely with food manufacturers and retailers; foodservice distributors, manufacturers, and operators; and media outlets in providing strategic business insights into current and future eating patterns in America.

Portalatin’s diverse background and experience gives him an in-depth understanding of consumer behavior and purchase patterns. Prior to his current role, he was NPD’s industry analyst in the automotive aftermarket, motor fuels, and convenience retailing industries. Portalatin held various positions in petroleum marketing, convenience retailing, and foodservice wholesale distribution before joining NPD in 1999.

He is a frequent featured speaker at food industry events and corporate conferences/meetings with distributors, manufacturers, and retailers. Portalatin also serves as a media source for a wide variety articles on food and beverage consumption trends and how these trends impact the food industry. His comments have appeared in USA TodayCNBCAssociated PressLos Angeles Times and other nationally-recognized media outlets.



Upcoming Event


IFMA 2019 Presidents Conference

Date: November 5th, 2019 | 11:15am PT
Location: Fairmont Scottsdale Princess | Scottsdale, AZ
Presentation: Emerging Restaurant Consumer Trends
Speaker: David Portalatin, Vice President, Industry Advisor
Overview: The generational change, shifting food values, and higher cost are among the challenges to growing total restaurant customer traffic. At the same time, outsized growth is being achieved across multiple platforms in the industry. This session will examine the emerging consumer behaviors that lead to growth opportunities in today’s rapidly changing restaurant market.

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Recent Posts


Jun 19, 2019

Every day consumers make many decisions about eating. Throughout their decision-making journey there are inflection points when foodservice operators and manufacturers can win the moment.

Mar 8, 2019

Breakfast at restaurants and foodservice outlets has shown consistent traffic growth over the last several years. The only foodservice meal with year-over-year growth.

Jan 3, 2019

Sluggish growth will continue in the food and foodservice industries in 2019. In order to grow, food companies, grocers, foodservice distributors and operators must align with changes in consumption patterns, be leaders in creating customer solutions, and be differentiated in product innovation, quality, experience, and execution.

Nov 26, 2018

After years of being held back by the health-focused “fresh” movement that kept more consumers in the perimeter of the store, the grocery center of the store is growing again. The consumer spoke and frozen and packaged foods manufacturers, whose products are located in the center of store, started listening.

Oct 2, 2018

The buzzword these days is disruption. What was initially used as a term to define technology-enabled services or products that target an established market and eventually move their way up to overtake the market leaders — think Uber — is now a catchall to describe any change or innovation.

Jul 10, 2018

Contrary to recent news reports that U.S. consumers are eating at restaurants more, consumers are, in fact, increasingly eating and preparing their meals at home.

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