David Portalatin

Vice President, Industry Advisor - Food

David Portalatin

David Portalatin is The NPD Group’s national analyst on all aspects of food and beverage consumption in- and away-from-home.  In his role as vice president, food industry advisor, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivations, diet and nutrition, snacking, personal characteristics, and their usage of restaurants and other foodservice outlets. He works closely with food manufacturers and retailers; foodservice distributors, manufacturers, and operators; and media outlets in providing strategic business insights into current and future eating patterns in America.

Portalatin’s diverse background and experience gives him an in-depth understanding of consumer behavior and purchase patterns. Prior to his current role, he was NPD’s industry analyst in the automotive aftermarket, motor fuels, and convenience retailing industries. Portalatin held various positions in petroleum marketing, convenience retailing, and foodservice wholesale distribution before joining NPD in 1999.

He is a frequent featured speaker at food industry events and corporate conferences/meetings with distributors, manufacturers, and retailers. Portalatin also serves as a media source for a wide variety articles on food and beverage consumption trends and how these trends impact the food industry. His comments have appeared in USA TodayCNBCAssociated PressLos Angeles Times and other nationally-recognized media outlets.

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Upcoming Event


Finding Data-driven Opportunities for Growth

Presentation Title: State of Product Categories and Formats
Presenter: David Portalatin, Vice President, Food Industry Advisor, The NPD Group
Date & Time: Thursday, August 13 at 12:00pm CT
Location: Virtual
Description: A fact-based analysis of how COVID -19 has reshaped the foodservice industry not just for today but for tomorrow. This data-driven session will explore operator segments, product categories, product formats, and geographies revealing insights that will help manufacturers collaborate across the supply chain. Prepare for the road to recovery by learning what has happened and how to overcome headwinds in the future.

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2nd Annual Trends and Innovations, a Sosland Publishing Seminar

Presentation Title: Embracing the OMinchannel Opportunity
Presenter: David Portalatin, Vice President, Food Industry Advisor, The NPD Group
Date and Time: Wednesday, August 26, 2020, 2:00 - 4:00 p.m. EDT (1:00 p.m. CDT)
Location: Virtual
Description: Finding white space in the rapidly evolving retail marketplace is difficult. Stay a step ahead by learning about how consumer perceptions of different retail models are affecting purchasing patterns.

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Recent Posts


COVID Accelerates the Digital Evolution in Food and Foodservice Industries

COVID Accelerates the Digital Evolution in Food and Foodservice Industries

Jul 8, 2020

The COVID-19 pandemic has brought about a myriad of behavioral changes, and among the behaviors is the rapid escalation of using technology to order groceries and from a restaurant.

Stocking Our Kitchen Pantries Amid the Pandemic

Stocking Our Kitchen Pantries Amid the Pandemic

Apr 27, 2020

What’s happening with those overloaded pantry shelves/freezers that consumers filled at the beginning of the virus outbreak? Almost three-fourths of consumers say they’re eating different foods now, and the vast majority of homes have five or more packages of the same item in their pantries and freezers.

Food and Beverage Behavior During COVID-19 Outbreak

Food and Beverage Behavior During COVID-19 Outbreak

Mar 26, 2020

For the week ending March 15, total restaurant customer transactions declined 8% versus year ago. This most recent week of data reflect performance prior to restaurant dine-in closures mandated in states throughout the U.S. The results for week ending March 22 will reflect the restaurant on-premises closures.

A Carry-out Nation

A Carry-out Nation

Nov 1, 2019

There has been a lot of hype around and investment in foodservice delivery, but carry-out occasions ordered digitally are growing faster than delivery occasions. The growth in carry-out digital orders is a clear indication of consumer demand and it presents a larger whitespace opportunity.

Winning the Moment

Winning the Moment

Jun 19, 2019

Every day consumers make many decisions about eating. Throughout their decision-making journey there are inflection points when foodservice operators and manufacturers can win the moment.

Breakfast Is Sunny Side Up

Breakfast Is Sunny Side Up

Mar 8, 2019

Breakfast at restaurants and foodservice outlets has shown consistent traffic growth over the last several years. The only foodservice meal with year-over-year growth.

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