David Portalatin

Senior Vice President, Industry Advisor - Food and Foodservice

David Portalatin

David Portalatin is The NPD Group’s industry advisor for the food and foodservice industries and author of NPD’s annual “Eating Patterns in America,” which is a compilation of the food and foodservice research the company conducts over the year. In his role as senior vice president, industry advisor, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivations, diet and nutrition, snacking, personal characteristics, and their usage of restaurants and other foodservice outlets. He works closely with food manufacturers and retailers; foodservice distributors, manufacturers, and operators in providing strategic business insights into current and future eating patterns in America and the state of the U.S. foodservice industry.

His diverse background and experience give him an in-depth understanding of consumer behavior and foodservice industry dynamics. Prior to his current role, he was NPD’s industry analyst in the convenience retailing industries, automotive aftermarket, and motor fuels. Portalatin held various positions in foodservice wholesale distribution and convenience retailing before joining NPD in 1999.

He is a frequent featured speaker at food and foodservice industry events, corporate conferences, and executive meetings. Portalatin also serves as a media source and his comments have appeared in The New York Times, The Wall Street Journal, The Washington Post, and other nationally recognized media outlets. 


Upcoming Event


Food Summit 2021

Presentation: Food Summit 2021
Date: April 15
Time: 2pm - 4pm CT
Location: Virtual
Description: Join NPD for our 14th Annual Food Summit. This virtual event will explore the accelerated trends fast forwarding us five years into the future. This event is open to leaders in the food, foodservice and home industries.

Watch On Demand

NGA ENGAGE: Driving Growth Strategies

Presentation: Driving Growth by Understanding The Why Behind the Buy
Presenter: David Portalatin, Senior Vice President and Food Industry Advisor
Date: May 17, 2021
Time: 10:30 am E.T.
Location: Virtual
Description: There is a significant amount of attention focused on food and beverage shoppers inside of grocery stores, but research shows that shoppers make most of their purchasing decisions before they ever enter the store. Understanding these habits and practices and the needs that drive them is critical information for retailers and manufacturers seeking to create successful strategies to drive growth. Geared to food retailers, wholesalers, and manufacturers, this session will explain and demonstrate the value of taking a holistic view of the grocery shopper by understanding behaviors like need states, health concerns, and meal dynamics that influence their purchasing decisions.

Register Now

Recent Posts


Fast Forward to the Future of Food

Fast Forward to the Future of Food

May 3, 2021

Established and emerging behaviors have accelerated, fast-forwarding at least five years into the future in the span of just months. Industry Advisor, David Portalatin, provides an overview of where growth and future success may be found for your business and for the overall food.

2021 – A Year of Hope and Recovery

2021 – A Year of Hope and Recovery

Jan 4, 2021

Five reasons why the U.S. foodservice industry will endure through whatever 2021 brings, and three optimistic predictions based on the hope of new COVID vaccines.

Eating Patterns in America Take a Sharp Turn

Eating Patterns in America Take a Sharp Turn

Oct 13, 2020

In mid-March, the daily rhythms of our lives were suddenly disrupted by the COVID-19 outbreak and that includes our eating patterns.

COVID Accelerates the Digital Evolution in Food and Foodservice Industries

COVID Accelerates the Digital Evolution in Food and Foodservice Industries

Jul 8, 2020

The COVID-19 pandemic has brought about a myriad of behavioral changes, and among the behaviors is the rapid escalation of using technology to order groceries and from a restaurant.

Stocking Our Kitchen Pantries Amid the Pandemic

Stocking Our Kitchen Pantries Amid the Pandemic

Apr 27, 2020

What’s happening with those overloaded pantry shelves/freezers that consumers filled at the beginning of the virus outbreak? Almost three-fourths of consumers say they’re eating different foods now, and the vast majority of homes have five or more packages of the same item in their pantries and freezers.

Food and Beverage Behavior During COVID-19 Outbreak

Food and Beverage Behavior During COVID-19 Outbreak

Mar 26, 2020

For the week ending March 15, total restaurant customer transactions declined 8% versus year ago. This most recent week of data reflect performance prior to restaurant dine-in closures mandated in states throughout the U.S. The results for week ending March 22 will reflect the restaurant on-premises closures.

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