David Portalatin

Vice President, Industry Advisor - Food

David Portalatin

David Portalatin is The NPD Group’s national analyst on all aspects of food and beverage consumption in- and away-from-home.  In his role as vice president, food industry advisor, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivations, diet and nutrition, snacking, personal characteristics, and their usage of restaurants and other foodservice outlets. He works closely with food manufacturers and retailers; foodservice distributors, manufacturers, and operators; and media outlets in providing strategic business insights into current and future eating patterns in America.

Portalatin’s diverse background and experience gives him an in-depth understanding of consumer behavior and purchase patterns. Prior to his current role, he was NPD’s industry analyst in the automotive aftermarket, motor fuels, and convenience retailing industries. Portalatin held various positions in petroleum marketing, convenience retailing, and foodservice wholesale distribution before joining NPD in 1999.

He is a frequent featured speaker at food industry events and corporate conferences/meetings with distributors, manufacturers, and retailers. Portalatin also serves as a media source for a wide variety articles on food and beverage consumption trends and how these trends impact the food industry. His comments have appeared in USA TodayCNBCAssociated PressLos Angeles Times and other nationally-recognized media outlets.

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Recent Posts


Food and Beverage Behavior During COVID-19 Outbreak

Food and Beverage Behavior During COVID-19 Outbreak

Mar 26, 2020

For the week ending March 15, total restaurant customer transactions declined 8% versus year ago. This most recent week of data reflect performance prior to restaurant dine-in closures mandated in states throughout the U.S. The results for week ending March 22 will reflect the restaurant on-premises closures.

A Carry-out Nation

A Carry-out Nation

Nov 1, 2019

There has been a lot of hype around and investment in foodservice delivery, but carry-out occasions ordered digitally are growing faster than delivery occasions. The growth in carry-out digital orders is a clear indication of consumer demand and it presents a larger whitespace opportunity.

Winning the Moment

Winning the Moment

Jun 19, 2019

Every day consumers make many decisions about eating. Throughout their decision-making journey there are inflection points when foodservice operators and manufacturers can win the moment.

Breakfast Is Sunny Side Up

Breakfast Is Sunny Side Up

Mar 8, 2019

Breakfast at restaurants and foodservice outlets has shown consistent traffic growth over the last several years. The only foodservice meal with year-over-year growth.

Eating Trends in 2019

Eating Trends in 2019

Jan 3, 2019

Sluggish growth will continue in the food and foodservice industries in 2019. In order to grow, food companies, grocers, foodservice distributors and operators must align with changes in consumption patterns, be leaders in creating customer solutions, and be differentiated in product innovation, quality, experience, and execution.

The Grocery Center of Store Is Growing Again

The Grocery Center of Store Is Growing Again

Nov 26, 2018

After years of being held back by the health-focused “fresh” movement that kept more consumers in the perimeter of the store, the grocery center of the store is growing again. The consumer spoke and frozen and packaged foods manufacturers, whose products are located in the center of store, started listening.

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