Dirk Sorenson

Dirk Sorenson

Dirk Sorenson

Director - Sports

Dirk is a Director in the Sports Practice at The NPD Group covering the bicycle, outdoor equipment, and team sports equipment categories. Dirk travels extensively to provide insight on the U.S. Sports landscape to the cycling and outdoor equipment manufacturing and retail communities. Dirk’s knowledge of data bound product management strategies is sought after by top global manufacturers.

Dirk has been featured as a speaker at sports equipment tradeshows including Interbike, Outdoor Retailer, Bicycle

Leadership Conference, and Paddlesports Retailer.

Dirk joined NPD in 2015 following his Director level roles in product management and marketing for brands that included: Raleigh Bicycle, Redline Bicycle, Dagger Kayak, and Perception Kayaks. Dirk holds a Master’s degree in Transportation Geography with an emphasis in quantitative techniques from the University of Kentucky. Dirk enjoys cycling and camping with his family and lives in Boulder, Colorado.

Recent Posts

Jul 15, 2019

The concept of 'Everyday Outdoor" captures the idea of consumers seeking outdoor products with pragmatic, everyday use, as well as those that bring the 'creature comforts' of home - like coffee that stays hot - to the outdoors.

May 21, 2019

Decline in children's bike sales and a look at what can be done to change directions.

Press Contact

Megan Scott

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

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