Dirk Sorenson

Dirk Sorenson

Dirk Sorenson

Director - Sports

Dirk is a Director in the Sports Practice at The NPD Group covering the bicycle, outdoor equipment, and team sports equipment categories. Dirk travels extensively to provide insight on the U.S. Sports landscape to the cycling and outdoor equipment manufacturing and retail communities. Dirk’s knowledge of data bound product management strategies is sought after by top global manufacturers.

Dirk has been featured as a speaker at sports equipment tradeshows including Interbike, Outdoor Retailer, Bicycle Leadership Conference, and Paddlesports Retailer.

Dirk joined NPD in 2015 following his Director level roles in product management and marketing for brands that included: Raleigh Bicycle, Redline Bicycle, Dagger Kayak, and Perception Kayaks. Dirk holds a Master’s degree in Transportation Geography with an emphasis in quantitative techniques from the University of Kentucky. Dirk enjoys cycling and camping with his family and lives in Boulder, Colorado.

Upcoming Event

The Running Event

Presentation Title: Running Market Trend Presentation
Presenter: Dirk Sorenson – Director, Client Development and Industry Analyst - U.S. Sports
Date: Wednesday, December 4 at 7:45 a.m. 
Location: Austin Convention Center | Room #: 18D
Description: Join The NPD Group for an overview of year-to-date market performance of the U.S. running industry. Don't miss this opportunity to hear expert insights on retail sales trends shaping the U.S. running footwear and apparel markets. Gain a deeper understanding of how the run specialty channel is performing and the key categories and price points worth watching closely as you look ahead to 2020 and beyond.

Learn More

Recent Posts

Sep 4, 2019

Fishing has established itself as a growth driver for the U.S. paddlesports market, but is also emerging as a focus of growth for the broader specialty outdoor market. Dirk explains how, and why, fishing apparel and equipment are making their way into more stores that once avoided the category.

Jul 15, 2019

The concept of 'Everyday Outdoor" captures the idea of consumers seeking outdoor products with pragmatic, everyday use, as well as those that bring the 'creature comforts' of home - like coffee that stays hot - to the outdoors.

May 21, 2019

Decline in children's bike sales and a look at what can be done to change directions.

Press Contact

Marissa Guyduy
(516) 625 2203


The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.