Industry Expertise

Eddie Hold

Eddie Hold

President - Connected Intelligence
@eddiehold

Eddie Hold is the president of The NPD Group’s connected intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help shape their strategies within the connected ecosystem, as the market adapts to embrace convergent devices and the blurring of home and mobile strategies for device, content, and broadband access. Eddie has been analyzing the connected mobile market – phones and connected devices – since the mid 1990s, and is also an expert in the consumer adoption – and demand for – wearable technology and services.

Eddie brings more than 20 years of experience to NPD as a telecom analyst and market watcher across Europe and the U.S. He is frequently consulted by major telecom providers, content and device vendors, and the press.

Prior to joining NPD in 2010, Eddie was an executive at Current Analysis, where he launched and managed the company’s global consumer analyst services, including service and device coverage. He started his career in the U.K. as the editor-in-chief for two telecom magazines owned by The Economist Newspaper Group. Additionally, Eddie helped pioneer the company’s online presence, creating the world’s first Internet-based, personalized magazine, known as d.Comm, and advising on the creation of The Economist Online.



Recent Posts


Jul 29, 2019

The T-Mobile/Sprint merger is (almost) complete, having passed the major hurdle of gaining approval from the Department of Justice (DoJ) on Friday. But what have they had to sell and what does Dish need to accomplish to be successful? Read more in this blog by Eddie Hold, president of NPD Connected Intelligence.

Jun 21, 2019

In an era of smartphones and tablets, schools are beginning to change their curriculum, taking the focus off skills such as cursive writing. As voice-based interfaces become more pervasive, what additional changes will the future bring?

Jun 3, 2019

Will the hype surrounding 5G struggle to meet the reality of the situation? NPD Connected Intelligence President Eddie Hold shares his thoughts.

May 24, 2019

NPD’s Eddie Hold takes a look at the potential impact of the U.S.’s ban of Huawei, which will not only impact the network infrastructure side of the business, but also its ability to support Android smartphones.

May 2, 2019

Eddie Hold, Connected Intelligence President, evaluates the national coverage of U.S. mobile carriers as he travels across some of the more rural parts of America using prepaid devices. This blog is part of a series Eddie is creating while researching his upcoming Technology in Rural America Report.

Apr 26, 2019

Eddie Hold, Connected Intelligence President, looks at how broadband can provide access to jobs and educational tools that are not currently available in areas of the hearland.

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