Eddie Hold

President - Connected Intelligence

Eddie Hold

Eddie Hold is the president of The NPD Group’s connected intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help shape their strategies within the connected ecosystem, as the market adapts to embrace convergent devices and the blurring of home and mobile strategies for device, content, and broadband access. Eddie has been analyzing the connected mobile market – phones and connected devices – since the mid 1990s, and is also an expert in the consumer adoption – and demand for – wearable technology and services.

Eddie brings more than 20 years of experience to NPD as a telecom analyst and market watcher across Europe and the U.S. He is frequently consulted by major telecom providers, content and device vendors, and the press.

Prior to joining NPD in 2010, Eddie was an executive at Current Analysis, where he launched and managed the company’s global consumer analyst services, including service and device coverage. He started his career in the U.K. as the editor-in-chief for two telecom magazines owned by The Economist Newspaper Group. Additionally, Eddie helped pioneer the company’s online presence, creating the world’s first Internet-based, personalized magazine, known as d.Comm, and advising on the creation of The Economist Online.



Recent Posts


Pretender to the Throne

Pretender to the Throne

May 19, 2021

On the heels of AT&T announcing plans to drop its media business, including Warner Bros and HBO, NPD Connected Intelligence President, Eddie Hold, explains why the network – not content - is indeed the king.

Sustainable Veneer or Reality?

Sustainable Veneer or Reality?

Apr 21, 2021

As Earth Day approaches, Connected Intelligence President, Eddie Hold, shares consumer sentiment towards sustainability as it relates to mobile devices, accessories, and packaging.

Another Roadside Attraction

Another Roadside Attraction

Apr 1, 2021

By 2050 it is estimated that half the cars on the road, globally, will be electric powered. What does that mean for the traditional gas station? See thoughts from NPD’s Connected Intelligence President, Eddie Hold, on this topic in his latest blog.

Downsizing Smartly

Downsizing Smartly

Feb 12, 2021

NPD Connected Intelligence President, Eddie Hold, takes a look at how renting vs. buying impacts smart home device ownership and usage.

Verizon Steps Up; Buys Tracfone

Verizon Steps Up; Buys Tracfone

Sep 15, 2020

While the Verizon/Tracfone deal will certainly increase pressure on T-Mobile and AT&T, the biggest impact may be felt by Dish, which now owns the Boost Mobile brand. Hear more from NPD's Connected Intelligence President, Eddie Hold, on the deal.

5G, Gaming and a Samsung Leadership Position

5G, Gaming and a Samsung Leadership Position

Feb 13, 2020

NPD Connected Intelligence President, Eddie Hold, takes a look at the announcements made during this week’s Samsung event including new devices, as well as 5G and gaming

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