Eddie Hold

President - Connected Intelligence

Eddie Hold

Eddie Hold is the president of The NPD Group’s connected intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help shape their strategies within the connected ecosystem, as the market adapts to embrace convergent devices and the blurring of home and mobile strategies for device, content, and broadband access. Eddie has been analyzing the connected mobile market – phones and connected devices – since the mid 1990s, and is also an expert in the consumer adoption – and demand for – wearable technology and services.

Eddie brings more than 20 years of experience to NPD as a telecom analyst and market watcher across Europe and the U.S. He is frequently consulted by major telecom providers, content and device vendors, and the press.

Prior to joining NPD in 2010, Eddie was an executive at Current Analysis, where he launched and managed the company’s global consumer analyst services, including service and device coverage. He started his career in the U.K. as the editor-in-chief for two telecom magazines owned by The Economist Newspaper Group. Additionally, Eddie helped pioneer the company’s online presence, creating the world’s first Internet-based, personalized magazine, known as d.Comm, and advising on the creation of The Economist Online.



Recent Posts


Verizon Steps Up; Buys Tracfone

Verizon Steps Up; Buys Tracfone

Sep 15, 2020

While the Verizon/Tracfone deal will certainly increase pressure on T-Mobile and AT&T, the biggest impact may be felt by Dish, which now owns the Boost Mobile brand. Hear more from NPD's Connected Intelligence President, Eddie Hold, on the deal.

5G, Gaming and a Samsung Leadership Position

5G, Gaming and a Samsung Leadership Position

Feb 13, 2020

NPD Connected Intelligence President, Eddie Hold, takes a look at the announcements made during this week’s Samsung event including new devices, as well as 5G and gaming

2020: Mobile Predictions

2020: Mobile Predictions

Jan 22, 2020

The new decade promises some fundamental shifts for the mobile market, offering both opportunities and threats to the status quo. See thoughts from NPD’s Connected Intelligence President, Eddie Hold, on some of the most important topics in this piece.

Teetering On The Edge Of Innovation

Teetering On The Edge Of Innovation

Sep 18, 2019

In the CE space there seems to be a lack of compelling innovation, says Eddie Hold, President of NPD's Connected Intelligence. Phone and smartwatch launches have become small iterative enhancements rather than substantial innovations, while IFA, was a muted affair. So what will help tech reinvigorate the market?

The T-Mobile/Sprint Merger Inches Towards Closure

The T-Mobile/Sprint Merger Inches Towards Closure

Jul 29, 2019

The T-Mobile/Sprint merger is (almost) complete, having passed the major hurdle of gaining approval from the Department of Justice (DoJ) on Friday. But what have they had to sell and what does Dish need to accomplish to be successful? Read more in this blog by Eddie Hold, president of NPD Connected Intelligence.

Speak and Spell

Speak and Spell

Jun 21, 2019

In an era of smartphones and tablets, schools are beginning to change their curriculum, taking the focus off skills such as cursive writing. As voice-based interfaces become more pervasive, what additional changes will the future bring?

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