Industry Expertise

Fernando Perez

Fernando Perez

Industry Analyst, NPD Spain - Toys

Fernando Perez served as Director for The NPD Group’s Toys practice in Spain since 2006; and in 2008, he moved up to the position of Country Manager and Spain Toys Industry Analyst. Fernando has over 20 years of experience in the Toys industry.  Prior to joining the NPD Group, Fernando served as marketing director for multinational toy company, Bandai.

 Fernando holds a Masters of Business Administration from Escuela de Organización, and a Bachelor’s degree in biochemistry and molecular biology from Universidad Autónoma de Madrid.


Recent Posts


Oct 1, 2018

When Cristiano Ronaldo announced this summer that he was leaving Real Madrid, it’s safe to assume that more than one child thought of his next season's sticker album.

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