Frédérique Tutt

Global Industry Analyst - Toys

Frédérique Tutt

Frédérique is NPD’s Global Toys Industry Analyst. Her expertise is based on more than 19 years spent in the toys sector working with major industry players for whom the company provides strategic insights and fact-based recommendations that drive business growth. After running NPD U.K. Toys’ team for nearly a decade, she is now responsible for strategic analyses and global research for industry leaders as well as managing relationships with the media in the U.K. and France.

She joined The NPD Group in 1995 from A.C. Nielsen, to help kick start the launch of the EuroToys service in France.


Recent Posts


Sustainability in Toys

Sustainability in Toys

Apr 5, 2021

Sustainability is a topic that is taken very seriously within the global toy industry, with every major player taking on the challenge of seeking alternatives to bring sustainable solutions to packaging and products.

Christmas on Zoom? Really?

Christmas on Zoom? Really?

Oct 12, 2020

NPD’s global toys industry analyst’s take on sales around the holiday season.

The Wizarding World of Harry Potter

The Wizarding World of Harry Potter

Jun 20, 2019

The global toys industry is seeing an increase in Harry Potter toy sales, likely due to the launch of the Wizards Unite AR app as well as the 20th anniversary of the release of the first book

Endgame for Avatar?

Endgame for Avatar?

May 28, 2019

Avengers is about to take top spot at the global box office worldwide; and that means there’s the potential for a record-breaking year for licensed merchandise, too

The Pressure is Building

The Pressure is Building

Dec 18, 2018

NPD Group’s global toys industry analyst, Frederique Tutt, gives her take on the perils of waiting until the last minute to complete holiday toy shopping.

Global Toy Industry Opportunities Amid Toys“R”Us Closure

Global Toy Industry Opportunities Amid Toys“R”Us Closure

Mar 21, 2018

The global toy industry is bracing itself and trying to work out what this ‘reset’ will mean. Who will benefit from Toys “R”Us’ demise; and if it happens globally, which retailers will see this disruption as an opportunity, country by country?

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