Frédérique Tutt

Global Industry Analyst - Toys

Frédérique Tutt

Frédérique is NPD’s Global Toys Industry Analyst. Her expertise is based on more than 19 years spent in the toys sector working with major industry players for whom the company provides strategic insights and fact-based recommendations that drive business growth. After running NPD U.K. Toys’ team for nearly a decade, she is now responsible for strategic analyses and global research for industry leaders as well as managing relationships with the media in the U.K. and France.

She joined The NPD Group in 1995 from A.C. Nielsen, to help kick start the launch of the EuroToys service in France.


Recent Posts


The Wizarding World of Harry Potter

The Wizarding World of Harry Potter

Jun 20, 2019

The global toys industry is seeing an increase in Harry Potter toy sales, likely due to the launch of the Wizards Unite AR app as well as the 20th anniversary of the release of the first book

Endgame for Avatar?

Endgame for Avatar?

May 28, 2019

Avengers is about to take top spot at the global box office worldwide; and that means there’s the potential for a record-breaking year for licensed merchandise, too

The Pressure is Building

The Pressure is Building

Dec 18, 2018

NPD Group’s global toys industry analyst, Frederique Tutt, gives her take on the perils of waiting until the last minute to complete holiday toy shopping.

Global Toy Industry Opportunities Amid Toys“R”Us Closure

Global Toy Industry Opportunities Amid Toys“R”Us Closure

Mar 21, 2018

The global toy industry is bracing itself and trying to work out what this ‘reset’ will mean. Who will benefit from Toys “R”Us’ demise; and if it happens globally, which retailers will see this disruption as an opportunity, country by country?

Post-Toy Fair Blues

Post-Toy Fair Blues

Mar 1, 2018

Globally, fewer toys were sold during Holiday 2017 than 2016. Why? How can this be overturned? Frédérique Tutt explores how parents shopped, and what opportunities lie between the challenges facing the toy industry today.

Let’s Reconsider Discounting Toys for Christmas

Let’s Reconsider Discounting Toys for Christmas

Nov 21, 2017

Rather than discount toys during Christmas, the industry needs to consider occasions outside of this peak season to generate growth. From Women’s Day to Chinese New Year, there are examples around the globe.

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