Ismael Mata

Industry Analyst - Mexico Toys and Video Games

Ismael Mata

Ismael covers the Mexican Toys and Video Games industries. With over 15 years of marketing, pricing and analysis expertise, Ismael provides in-depth insights and industry expertise to many of the leading manufacturers in the toys market. Prior to joining The NPD Group, Ismael was Commercial Director at Bayes Forecast. Throughout his professional career he has been invited to participate as a speaker in various forums.


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