Jacquelyn Wenskus, Director and Fragrance Category Analyst within The NPD Group’s Beauty practice, is an expert in the prestige fragrance category. Her extensive background in data analytics combined with her knowledge and passion for the industry enables her to provide relevant and actionable insights for brands and retailers across the fragrance market.
Jacquelyn joined the Beauty team in 2013, working with both emerging and established beauty brands to deliver value through strategic analysis, client education, and data activation. Prior to that, she held NPD roles focused on the company’s retailer partnerships, and over the course of six years worked with leading retailers in the beauty, footwear, and apparel industries.
Mar 5, 2021
The early start to Valentine’s Day fragrance sales may be an indicator of what we can expect around Mother’s Day and Father’s Day.
Nov 10, 2020
Fragrance sets, perfume/cologne, and home scents are poised to sell well this holiday season. Read more about fragrance's place on holiday shopping lists.