Jennifer Famiano

Director, Industry Analyst - Beauty

Jennifer Famiano

As Director, Industry Analyst, Beauty, Jennifer Famiano leads the Beauty Category team that is responsible for insights and market intelligence across the prestige skincare, makeup, fragrance, and hair categories. Jennifer works to identify opportunities and white space, and advise marketing strategies for prestige global beauty clients. Prior to joining the Beauty team, Jennifer delivered strategic analyses to beauty retail partners using her unique insight as not only a fan of the category, but someone who has also worked for cosmetic manufacturers.

Before joining The NPD Group in 2006, Jennifer spent several years working for Clarins and Shiseido. She has been able to integrate this experience with her ability to interpret and synthesize insightful findings using NPD’s portfolio of point-of-sale (POS) and consumer behavior information, and make actionable recommendations to beauty clients.


Recent Posts


The New Clean-ical

The New Clean-ical

Oct 1, 2019

As consumers voice concerns over ingredient safety, clinical brands that are making public statements on clean ingredients are growing by a combined +100 percent. Such brands are creating products that forgo harmful synthetics, while maintaining their clinical ethos.

Festival Hair: Is Boho-Chic Here to Stay?

Festival Hair: Is Boho-Chic Here to Stay?

Jul 31, 2019

At major music events like Coachella, festival-goers want to be camera-ready at all times. Savvy retailers are marketing to this audience, and sales of specialty hair products such as glittery and holographic hair gel rose this year in the week leading up to the festival.

Hair Gets Social

Hair Gets Social

Aug 21, 2018

Hair care is the smallest piece of the U.S. prestige beauty market, but growing at more than twice the rate. While makeup and skincare have been changed to the greatest extent because of social media, hair is joining in with brands including Olaplex and Playa.

From K to J Beauty

From K to J Beauty

May 22, 2018

Innovative formats, funky ingredients and playful products are hallmarks of K-Beauty, but another country that boasts time-tested rituals and ingredients has been on the industry’s mind recently: Japan.

The Gift of Great Skin

The Gift of Great Skin

Nov 28, 2017

Traditionally, skincare has not been the most giftable beauty category. Aside from me, not many dream of opening a holiday present to reveal a cleanser and moisturizer in a pretty package.

Where is the Luxe?

Where is the Luxe?

Sep 29, 2017

Within skincare, there has historically been a point of difference not only between mass and prestige, but also between prestige and luxury.

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