John Buffone is an Executive Director, Industry Analyst, for The NPD Group’s Connected Intelligence practice. With over 20 years of experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the industry.
He offers his industry expertise on trends that focus on how connected devices are rapidly changing the way consumers use technology at home and on the go. As such, his research focuses on the confluence of digital content distribution and consumer electronics trends. As an industry analyst, he is regularly quoted in the press.
Prior to joining NPD’s Connected Intelligence team in 2012, John held positions as Director of Product & Client Development for NPD’s Entertainment practice. In these roles John led NPD’s home video client service team that supported the evolving digital market intelligence needs of the major movie studios and video retailers. He developed NPD’s Blu-ray Disc research portfolio, Digital Video tracking service, as well as the Home Automation and Digital Distribution Advisory services.
Upcoming Event
The Great TV Research Summit
Presentation Title: Consumer Behavior: Retaining Attention in the Rip-Roaring Decade of Streaming Video
Presenter: John Buffone, Executive Director, Industry Analyst, The NPD Group
Date: June 1, 2020, 4:25 – 5:00pm
Location: Westin | 10600 Westminster Blvd. | Westminster, CO
Description: Growing, and retaining, a streaming video audience has become the priority of the 2020s. We’ll explore what captures consumer’s attention in an environment with seemingly endless viewing options, taking a look at what fosters sign-up, maximizes viewer engagement and minimizes churn.
Recent Posts
The Dream of A La Carte TV
Mar 20, 2019
NPD’s Connected Intelligence Analyst, John Buffone, takes a look at how the direct-to-consumer (DTC) trend extends beyond CPG brands and has established a foundation in the TV and Movie industries.
Amazon Wants To Be Your TV Provider
Sep 25, 2018
Connected Intelligence analyst, John Buffone, shares insights regarding Amazon’s all new Fire TV Recast device, which is aimed at routing a larger portion of consumers TV viewing time through Amazon’s ecosystem of hardware and services.
Fragmented Future of TV
Mar 20, 2018
To simplify the complex web of live TV options, NPD Connected Intelligence’s John Buffone has distilled the future into four personas. Identify who you most resemble and perhaps learn a new way to access your favorite shows.
2018: A Year of Defining Uncertainty
Jan 5, 2018
What do you do when your boss decides you should write a “crystal ball” blog about the upcoming year?
Seattle Innovation Meets Hollywood Tradition
Oct 3, 2017
This past week, technology and entertainment news has been largely dominated by Amazon, as they launched six new Echo devices and revealed insight into the final stages of their strategy to move further into movie production and distribution.
Tale of the Phone Cutter
Sep 28, 2017
You’ve likely heard of cord cutting, the trend toward cancelling cable TV in lieu of streaming video or no paid TV service at all.