John Buffone

Executive Director, Industry Analyst - Connected Intelligence

John Buffone

John Buffone is an Executive Director, Industry Analyst, for The NPD Group’s Connected Intelligence practice. With over 20 years of experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the industry.

He offers his industry expertise on trends that focus on how connected devices are rapidly changing the way consumers use technology at home and on the go. As such, his research focuses on the confluence of digital content distribution and consumer electronics trends. As an industry analyst, he is regularly quoted in the press.

Prior to joining NPD’s Connected Intelligence team in 2012, John held positions as Director of Product & Client Development for NPD’s Entertainment practice. In these roles John led NPD’s home video client service team that supported the evolving digital market intelligence needs of the major movie studios and video retailers. He developed NPD’s Blu-ray Disc research portfolio, Digital Video tracking service, as well as the Home Automation and Digital Distribution Advisory services.


Upcoming Event


Investigating OTT Growth: A Look at the Data Behind The Scenes

Presenter: John Buffone, Executive Director, Industry Analyst - Connected Intelligence
Date and Time: November 10 at 4:00pm-4:30pm EST
Location: Virtual
Description: The 2020s were poised to be the decade of streaming video. Consumption behaviors since the onset of the pandemic accelerated these trends, ensuring that change is now the new norm. But, the core tenants of success still hold true, growing, and retaining, a streaming video audience is the priority. We’ll explore what captures consumer’s attention in an environment with seemingly endless viewing options, taking a look at what fosters sign-up, maximizes viewer engagement and minimizes churn.


Register Now

Recent Posts


The Co-Existence Conundrum

The Co-Existence Conundrum

Jul 22, 2020

NPD’s John Buffone looks at the importance of the subscription and transactional digital video overlap.

Retaining Attention in the Rip-Roaring Decade of Streaming Video

Retaining Attention in the Rip-Roaring Decade of Streaming Video

Jun 9, 2020

What is driving increased viewer engagement in streaming TV and what’s contributing most to subscriber churn? Find out in this piece by NPD’s John Buffone.

A TV Utopia

A TV Utopia

Jan 28, 2020

With the streaming wars upon us, the dream of a-la-carte TV is becoming a reality. But allowing viewers to select only the channels they want, comes with drawbacks - see analysis from NPD’s John Buffone.

Unraveling the Disney+ Launch

Unraveling the Disney+ Launch

Nov 25, 2019

Data from NPD shows interest from viewers new to DTC video whose interests expand far beyond family programming.

The Dream of A La Carte TV

The Dream of A La Carte TV

Mar 20, 2019

NPD’s Connected Intelligence Analyst, John Buffone, takes a look at how the direct-to-consumer (DTC) trend extends beyond CPG brands and has established a foundation in the TV and Movie industries.

Amazon Wants To Be Your TV Provider

Amazon Wants To Be Your TV Provider

Sep 25, 2018

Connected Intelligence analyst, John Buffone, shares insights regarding Amazon’s all new Fire TV Recast device, which is aimed at routing a larger portion of consumers TV viewing time through Amazon’s ecosystem of hardware and services.

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