Industry Expertise

John Buffone

John Buffone

Executive Director, Industry Analyst - Connected Intelligence

John Buffone is an Executive Director, Industry Analyst, for The NPD Group’s Connected Intelligence practice. With over 20 years of experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the industry.

He offers his industry expertise on trends that focus on how connected devices are rapidly changing the way consumers use technology at home and on the go. As such, his research focuses on the confluence of digital content distribution and consumer electronics trends. As an industry analyst, he is regularly quoted in the press.

Prior to joining NPD’s Connected Intelligence team in 2012, John held positions as Director of Product & Client Development for NPD’s Entertainment practice. In these roles John led NPD’s home video client service team that supported the evolving digital market intelligence needs of the major movie studios and video retailers. He developed NPD’s Blu-ray Disc research portfolio, Digital Video tracking service, as well as the Home Automation and Digital Distribution Advisory services.


Recent Posts


Mar 20, 2019

NPD’s Connected Intelligence Analyst, John Buffone, takes a look at how the direct-to-consumer (DTC) trend extends beyond CPG brands and has established a foundation in the TV and Movie industries.

Sep 25, 2018

Connected Intelligence analyst, John Buffone, shares insights regarding Amazon’s all new Fire TV Recast device, which is aimed at routing a larger portion of consumers TV viewing time through Amazon’s ecosystem of hardware and services.

Mar 20, 2018

To simplify the complex web of live TV options, NPD Connected Intelligence’s John Buffone has distilled the future into four personas. Identify who you most resemble and perhaps learn a new way to access your favorite shows.

Jan 5, 2018

What do you do when your boss decides you should write a “crystal ball” blog about the upcoming year?

Oct 3, 2017

This past week, technology and entertainment news has been largely dominated by Amazon, as they launched six new Echo devices and revealed insight into the final stages of their strategy to move further into movie production and distribution.

Sep 28, 2017

You’ve likely heard of cord cutting, the trend toward cancelling cable TV in lieu of streaming video or no paid TV service at all.

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