John Buffone

Executive Director, Industry Analyst - Connected Intelligence

John Buffone

John Buffone is an Executive Director, Industry Analyst, for The NPD Group’s Connected Intelligence practice. With over 20 years of experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the industry.

He offers his industry expertise on trends that focus on how connected devices are rapidly changing the way consumers use technology at home and on the go. As such, his research focuses on the confluence of digital content distribution and consumer electronics trends. As an industry analyst, he is regularly quoted in the press.

Prior to joining NPD’s Connected Intelligence team in 2012, John held positions as Director of Product & Client Development for NPD’s Entertainment practice. In these roles John led NPD’s home video client service team that supported the evolving digital market intelligence needs of the major movie studios and video retailers. He developed NPD’s Blu-ray Disc research portfolio, Digital Video tracking service, as well as the Home Automation and Digital Distribution Advisory services.


Upcoming Event


The StreamTV Show

Presenter: John Buffone, Industry Analyst, Connected Intelligence  
Date: Wednesday, June 16 
Time: 5:00 pm ET 
Location: Virtual 
Description: In this session, John will explore ways to maximize SVOD sign-up’s, overcome customer acquisition barriers and optimize retention. It will include findings from The NPD Group’s new TV Switching Study that quantifies what’s driving viewer engagement, what services are best in class and the reasons for success. 

Register Now

Recent Posts


The False TV Peak of 2020

The False TV Peak of 2020

Jun 14, 2021

TV viewership reached new highs in 2020, so while we can expect to see some viewership decreases, the situation is far from dire. NPD’s Connected Intelligence industry analyst, John Buffone, shares insights from the TV Switching Study in his latest blog.

The “Bridgerton” Boost

The “Bridgerton” Boost

May 10, 2021

Shonda Rhimes's first scripted Netflix original series “Bridgerton” premiered on December 25, 2020. The wildly popular series, adapted from the Julia Quinn novels, was watched by 29 million households in the United States in its first 28 days.

The Co-Existence Conundrum

The Co-Existence Conundrum

Jul 22, 2020

NPD’s John Buffone looks at the importance of the subscription and transactional digital video overlap.

Retaining Attention in the Rip-Roaring Decade of Streaming Video

Retaining Attention in the Rip-Roaring Decade of Streaming Video

Jun 9, 2020

What is driving increased viewer engagement in streaming TV and what’s contributing most to subscriber churn? Find out in this piece by NPD’s John Buffone.

A TV Utopia

A TV Utopia

Jan 28, 2020

With the streaming wars upon us, the dream of a-la-carte TV is becoming a reality. But allowing viewers to select only the channels they want, comes with drawbacks - see analysis from NPD’s John Buffone.

Unraveling the Disney+ Launch

Unraveling the Disney+ Launch

Nov 25, 2019

Data from NPD shows interest from viewers new to DTC video whose interests expand far beyond family programming.

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