John Buffone is an Executive Director, Industry Analyst, for The NPD Group’s Connected Intelligence practice. With over 20 years of experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the industry.
He offers his industry expertise on trends that focus on how connected devices are rapidly changing the way consumers use technology at home and on the go. As such, his research focuses on the confluence of digital content distribution and consumer electronics trends. As an industry analyst, he is regularly quoted in the press.
Prior to joining NPD’s Connected Intelligence team in 2012, John held positions as Director of Product & Client Development for NPD’s Entertainment practice. In these roles John led NPD’s home video client service team that supported the evolving digital market intelligence needs of the major movie studios and video retailers. He developed NPD’s Blu-ray Disc research portfolio, Digital Video tracking service, as well as the Home Automation and Digital Distribution Advisory services.
2021 OTT.X Spring Summit
Presentation: Retaining Viewer Engagement in 2021 and Beyond
Presenter: John Buffone, Industry Analyst, Connected Intelligence
Date: Tuesday, March 9
Time: 2:00 pm ET
Description: Following the accelerated migration to streaming in 2020, competition for viewer’s attention continues to grow as more services enter the market. The priority has become determining how to hold onto the audience you’ve won. We’ll explore how you can use the distribution landscape to retain viewer’s engagement as they migrate back to experiential spending.
Jul 22, 2020
NPD’s John Buffone looks at the importance of the subscription and transactional digital video overlap.
Jun 9, 2020
What is driving increased viewer engagement in streaming TV and what’s contributing most to subscriber churn? Find out in this piece by NPD’s John Buffone.
Jan 28, 2020
With the streaming wars upon us, the dream of a-la-carte TV is becoming a reality. But allowing viewers to select only the channels they want, comes with drawbacks - see analysis from NPD’s John Buffone.
Nov 25, 2019
Data from NPD shows interest from viewers new to DTC video whose interests expand far beyond family programming.
Mar 20, 2019
NPD’s Connected Intelligence Analyst, John Buffone, takes a look at how the direct-to-consumer (DTC) trend extends beyond CPG brands and has established a foundation in the TV and Movie industries.
Sep 25, 2018
Connected Intelligence analyst, John Buffone, shares insights regarding Amazon’s all new Fire TV Recast device, which is aimed at routing a larger portion of consumers TV viewing time through Amazon’s ecosystem of hardware and services.