Juli Lennett

Vice President, Industry Advisor - Toys

Juli Lennett

Juli Lennett, vice president, industry advisor for The NPD Group’s U.S. toys division, has spent over a decade at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry.

As NPD’s U.S. Toys industry spokesperson, Juli works directly with manufacturers and retailers to provide industry insights on key trends that could have a significant impact on their business as well as advise them on opportunities for future growth. She is frequently quoted in media outlets including The Wall Street JournalWashington PostCNBC, and Fortune, among others.

Prior to her experience at NPD, Juli spent eight years in various kids’ industries, including Scholastic, where she was Director of Marketing and Sales for their edutainment software group for six years.



Recent Posts


Can SVOD Content Stabilize Toy Sales Years After Theatrical Release?

Can SVOD Content Stabilize Toy Sales Years After Theatrical Release?

Jan 27, 2021

Historically it has become very common for a film franchise to expect sharp declines in toy sales the year after a theatrical film release. Can SVOD content stabilize toy sales years after theatrical release?

Metamorphosis – The U.S. Toy Industry Word for 2021

Metamorphosis – The U.S. Toy Industry Word for 2021

Jan 8, 2021

Dictionary.com chose “Pandemic” as the 2020 Word of the Year but their People’s Choice 2020 Word of the Year contest resulted in “Unprecedented” as the winning word to describe the yea

Black Friday 2020 Was A Totally New Experience For Me, And I Loved (Most Of) It!

Black Friday 2020 Was A Totally New Experience For Me, And I Loved (Most Of) It!

Dec 1, 2020

Online shopping, curbside pick-up, and click and collect transform Black Friday

Holiday 2020 and The U.S. Toy Industry

Holiday 2020 and The U.S. Toy Industry

Sep 30, 2020

NPD’s toy industry advisor on market dynamics, challenges, and opportunities that she thinks will affect the outcome of the toy industry’s performance through the end of the year.

Black Friday Through the Eyes of NPD Industry Advisors and Analysts

Black Friday Through the Eyes of NPD Industry Advisors and Analysts

Dec 2, 2019

Black Friday shopping methods have changed, but consumer intrigue remains. NPD’s industry advisors and analysts share their own shopping observations.

What Does the Future Hold for Amazon Prime Day?

What Does the Future Hold for Amazon Prime Day?

Jul 11, 2019

Amazon's Prime Day has evolved into a shopping holiday. Four of NPD's Industry Advisors share their insights and expectations for the future of this retail event.

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