Juli Lennett

Vice President, Industry Advisor - Toys

Juli Lennett

Juli Lennett, vice president, industry advisor for The NPD Group’s U.S. toys division, has spent over a decade at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry.

As NPD’s U.S. Toys industry spokesperson, Juli works directly with manufacturers and retailers to provide industry insights on key trends that could have a significant impact on their business as well as advise them on opportunities for future growth. She is frequently quoted in media outlets including The Wall Street JournalWashington PostCNBC, and Fortune, among others.

Prior to her experience at NPD, Juli spent eight years in various kids’ industries, including Scholastic, where she was Director of Marketing and Sales for their edutainment software group for six years.



Recent Posts


Black Friday Through the Eyes of NPD Industry Advisors and Analysts

Black Friday Through the Eyes of NPD Industry Advisors and Analysts

Dec 2, 2019

Black Friday shopping methods have changed, but consumer intrigue remains. NPD’s industry advisors and analysts share their own shopping observations.

What Does the Future Hold for Amazon Prime Day?

What Does the Future Hold for Amazon Prime Day?

Jul 11, 2019

Amazon's Prime Day has evolved into a shopping holiday. Four of NPD's Industry Advisors share their insights and expectations for the future of this retail event.

The Holiday Landscape without Toys‟R”Us

The Holiday Landscape without Toys‟R”Us

Oct 1, 2018

As we move into the most important time of the year when nearly 50 percent of all U.S. toy sales occur, the question is, what impact will the liquidation have on the toy industry’s holiday season? Juli Lennett crunches the numbers and outlines her Q4 expectations.

What Toys‟R”Us Closing Means for the Toy Industry

What Toys‟R”Us Closing Means for the Toy Industry

Mar 19, 2018

Crunching the numbers, The NPD Group’s Juli Lennett sets the record straight on what will likely happen to the toy industry when Toys‟R”Us closes all its doors in the U.S.

You’ve Heard of KGOY, But What About AGYO?

You’ve Heard of KGOY, But What About AGYO?

Jul 18, 2017

I’m sure many of you have felt this same feeling as I have… I might look older on the outside, but I feel like I’m still 25 on the inside. I’m a grown woman with teenagers, but sometimes I want to act more like them than the Baby Boomer I am!

Back-to-School: Friend or Foe to the Toy Industry?

Back-to-School: Friend or Foe to the Toy Industry?

Jul 11, 2017

It’s hard to think about the topic of back-to-school when my kids just wrapped up school only two weeks ago here in New York. But, alas, we at NPD have already started to talk about it as retailers are preparing for the next big shopping season for many industries, from apparel to school supplies.

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