Juli Lennett

Vice President, Industry Advisor - Toys

Juli Lennett

Juli Lennett, vice president, industry advisor for The NPD Group’s U.S. toys division, has spent over a decade at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry.

As NPD’s U.S. Toys industry spokesperson, Juli works directly with manufacturers and retailers to provide industry insights on key trends that could have a significant impact on their business as well as advise them on opportunities for future growth. She is frequently quoted in media outlets including The Wall Street JournalWashington PostCNBC, and Fortune, among others.

Prior to her experience at NPD, Juli spent eight years in various kids’ industries, including Scholastic, where she was Director of Marketing and Sales for their edutainment software group for six years.



Recent Posts


Metamorphosis – The U.S. Toy Industry Word for 2021

Metamorphosis – The U.S. Toy Industry Word for 2021

Jan 8, 2021

Dictionary.com chose “Pandemic” as the 2020 Word of the Year but their People’s Choice 2020 Word of the Year contest resulted in “Unprecedented” as the winning word to describe the yea

Black Friday 2020 Was A Totally New Experience For Me, And I Loved (Most Of) It!

Black Friday 2020 Was A Totally New Experience For Me, And I Loved (Most Of) It!

Dec 1, 2020

Online shopping, curbside pick-up, and click and collect transform Black Friday

Holiday 2020 and The U.S. Toy Industry

Holiday 2020 and The U.S. Toy Industry

Sep 30, 2020

NPD’s toy industry advisor on market dynamics, challenges, and opportunities that she thinks will affect the outcome of the toy industry’s performance through the end of the year.

Black Friday Through the Eyes of NPD Industry Advisors and Analysts

Black Friday Through the Eyes of NPD Industry Advisors and Analysts

Dec 2, 2019

Black Friday shopping methods have changed, but consumer intrigue remains. NPD’s industry advisors and analysts share their own shopping observations.

What Does the Future Hold for Amazon Prime Day?

What Does the Future Hold for Amazon Prime Day?

Jul 11, 2019

Amazon's Prime Day has evolved into a shopping holiday. Four of NPD's Industry Advisors share their insights and expectations for the future of this retail event.

The Holiday Landscape without Toys‟R”Us

The Holiday Landscape without Toys‟R”Us

Oct 1, 2018

As we move into the most important time of the year when nearly 50 percent of all U.S. toy sales occur, the question is, what impact will the liquidation have on the toy industry’s holiday season? Juli Lennett crunches the numbers and outlines her Q4 expectations.

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