Global Beauty Industry Analyst Karen Grant provides a comprehensive view of the market – coupling expertise on brand management with the strategic insights of market research. Regarded as our beauty industry expert, her concentration is on uncovering emerging market trends, brand vulnerabilities, and opportunities. Karen’s expertise is in providing market insights and evaluating new and missed client opportunities and competitive threats. She provides ongoing consultation to the leading retailers and beauty manufacturers, as well as top financial institutions.
As our beauty industry spokesperson, Karen also provides industry insights on key trends and has been a featured speaker for major associations such as HBA (Health and Beauty America), CEW (Cosmetic Executive Women), and The Fragrance Foundation. She is frequently quoted in print publications including The New York Times, The Wall Street Journal, Women's Wear Daily (WWD), Fortune, and Forbes, among others. Additionally, she has appeared on TODAY, CBS Sunday Morning, and NBC Nightly News. In 2015, Karen was named to WWD's 50 Most Powerful Women in Beauty list.
Prior to joining The NPD Group, Karen spent over 15 years in the high-end consumer goods and services industries, where she held leadership roles in sales, marketing, brand management, business planning, and account management for companies such as Christian Dior Couture and Cartier, Inc.