Kathi Chandler-Payatt is the Executive Director, Media Entertainment Industry Analyst for the Media Entertainment Practice at The NPD Group, a market research firm providing consumer data and advisory to the world’s most influential companies. Previously, Ms. Chandler-Payatt spent three years at 20th Century FOX TV Distribution as the Executive Director of Worldwide Research and Analytics where she developed the Studio’s SVOD analytics strategy; she successfully rolled out this method across the global licensing team to increase SVOD deal values. Prior to FOX, Kathi worked as a Strategic Data Consultant at Toyota for the SCION marque where she led the strategy and implementation of first party/third party behavioral data projects including data management platforms. Ms. Chandler-Payatt holds a BFA - magna cum laude in Theatre from UC Santa Barbara and an MBA with distinction from UCLA Anderson School of Management. She lives in Los Angeles.
Apr 5, 2019
NPD’s entertainment industry analyst provides insight into the business end of IP in entertainment
Feb 7, 2019
The “Big Three” U.S. SVOD players – Netflix, Hulu, and Amazon Prime Video – receive a lot of media attention for their original runaway hits, award-winning series or meme-spurring content.