Kristen Classi-Zummo
Director of Market Insights - Apparel
@KristenClassi
Director of Market Insights - Apparel
Kristen Classi-Zummo is a director and industry analyst covering fashion apparel on The NPD Group’s Market Insights team. She provides deep data analysis based on her industry expertise, offering thoughtful insights into the present and future of fashion and retail. Kristen presents industry trends to manufacturers and retailers, including state of the industry presentations and white-space opportunity analyses.
Kristen joined NPD in 2015 as a manager on the Product team, working within the Softlines segment. Previously, she was a senior manager of product development/design for men’s and women’s Blue Label apparel at Ralph Lauren.
Kristen holds a Master’s degree in Global Fashion Management and a B.S. in Fashion Merchandising from the Fashion Institute of Technology. While attaining her graduate degree, she studied apparel production in China and the luxury goods business in Paris.
Recent Posts
New Holiday In-Store Impressions
Dec 9, 2019
Bearable Black Friday crowds gave one NPD analyst a new impression of the shopping event, and when it came to apparel, simple promos drove the most traffic.
Influencing Up: The Younger Generation’s Impact on Sustainable Fashion
Oct 3, 2019
Brands like Everlane are changing the perception of sustainable apparel, and younger consumers are paying close attention with passion, and their wallets.
The Next Generation of Trends
May 16, 2019
Inclusivity and transparency are two common Gen Z-based themes woven through the macro retail trends that are transforming the apparel industry today.
It’s the Most Influenced Time of the Year…
Dec 18, 2018
Consumer use of social media to keep up with fashions, bolstered by the growth in online holiday shopping, is playing a big role in the apparel industry.
Getting To Know You…As An Apparel Shopper
Aug 2, 2018
Apparel shopping habits are transforming with both retailers and brands evolving to meet shoppers’ elevated expectations. For apparel manufacturers and retailers it takes understanding that not all apparel consumers shop alike to get the shopping experience right.