Kristen McLean

Executive Director, Industry Analyst - Books

Kristen McLean

Kristen McLean is the Executive Director of Business Development at the NPD Books. Kristen is a twenty-five-year veteran of the publishing industry, with a career spanning many roles including retailing, buying, field sales, marketing, and business development which gives her an unusually deep perspective as a market analyst.

A widely-recognized expert in the children’s book market, she works broadly with NPD Books’ key clients, and she is deeply interested in the confluence of emerging consumer behavior, technology, literacy, and generational shift in the Digital Age.


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