Larissa Jensen, Executive Director, Beauty Industry Analyst at The NPD Group, is an expert in the prestige skincare, makeup, fragrance, and hair categories. She travels globally to lend her knowledge of the U.S. market to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers around the world.
Larissa shares her expert insights and analysis on The NPD Group Blog, and has contributed to major media outlets including The New York Times, USA Today, Women’s Wear Daily, Vogue, The Business of Fashion, HAPPI, and GCI magazine. She has delivered keynotes and trend presentations at established beauty events and conferences for Cosmetic Executive Women, HBA Global Expo, and The Society of Cosmetic Chemists. She is a Board Member for The Fashion Institute of Technology’s CFMM Master’s Program, and on the Board of Advisors for Beauty Packaging magazine.
Larissa joined NPD in 2005 following her marketing roles at The Estée Lauder Companies, Inc. and L’Oréal USA. Larissa earned a Bachelor of Science degree in Communications from Ithaca College, and a Master of Professional Studies degree in Cosmetics and Fragrance Marketing and Management from The Fashion Institute of Technology.
2019 Cosmoprof North America: The Beauty of Sustainability
Date: Monday July 29 | 4:15 p.m. PDT
Location: Las Vegas, NV
Presentation: The Beauty of Sustainability
Speaker: Larissa Jensen | Executive Director, U.S. Beauty Industry Analyst, The NPD Group
Overview: Sustainability is a requirement for new and existing brands as well as a driver of innovation and opportunity across the Beauty industry. Join NPD Group beauty analyst Larissa Jensen for an exploration of North American beauty trends, the role of sustainability, and the beauty industry’s response. This mini-journey evaluates the impact of sustainability on the beauty market now and in the future by identifying challenges and opportunities created by the changing beauty retail and consumer landscape. Dive into the key trends including current well-executed sustainability strategies and opportunities for the future.