Larissa Jensen

Vice President, Industry Advisor - Beauty

Larissa Jensen

Larissa Jensen, Vice President, Industry Advisor at The NPD Group, is an expert in the prestige skincare, makeup, fragrance, and hair categories. She travels globally to lend her knowledge of the U.S. market to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers around the world.

Larissa shares her expert insights and analysis on The NPD Group Blog, and contributes to major media outlets including The New York Times, The Wall Street Journal, USA Today, Women’s Wear Daily, Vogue, The Business of Fashion, HAPPI, and GCI magazine. She has delivered keynotes and trend presentations at established beauty events and conferences for Cosmetic Executive Women, HBA Global Expo, Cosmoprof, and The Society of Cosmetic Chemists. Larissa has been a guest lecturer at Columbia University Business School and The Fashion Institute of Technology. She is an Advisory Board Member for The Fashion Institute of Technology’s CFMM Master’s Program, and on the Board of Advisors for Beauty Packaging magazine.

Larissa joined NPD in 2005 following her marketing roles at The Estée Lauder Companies, Inc. and L’Oréal USA. Larissa earned a Bachelor of Science degree in Communications from Ithaca College, and a Master of Professional Studies degree in Cosmetics and Fragrance Marketing and Management from The Fashion Institute of Technology.


Recent Posts


Beauty in a Time of the Coronavirus

Beauty in a Time of the Coronavirus

Mar 17, 2020

How will the coronavirus pandemic and social distancing impact beauty routines and sales? Given the store closures, can we expect to see more sales shift online in the weeks ahead? Larissa Jensen outlines what’s happening in beauty today.

The Face of Beauty in this New Decade

The Face of Beauty in this New Decade

Jan 14, 2020

What trends will shape beauty in the 2020s? Larissa Jensen expects that makeup will make a comeback; interest in natural skincare will continue, but growth will slow; and sustainability will take center stage.

Black Friday Through the Eyes of NPD Industry Advisors and Analysts

Black Friday Through the Eyes of NPD Industry Advisors and Analysts

Dec 2, 2019

Black Friday shopping methods have changed, but consumer intrigue remains. NPD’s industry advisors and analysts share their own shopping observations.

Will this Holiday be a Beauty?

Will this Holiday be a Beauty?

Nov 22, 2019

If history repeats itself, U.S. prestige beauty’s sales performance during the holiday season will be the opposite of how the market performed in the first nine months of the year. This means we should see a solid Holiday 2019 performance for the industry.

VSCO Girls: How A Consumer Group Born on Social Media Has Cross-Industry Implications

VSCO Girls: How A Consumer Group Born on Social Media Has Cross-Industry Implications

Nov 11, 2019

The VSCO girl subculture took hold this summer and has created opportunities for products and brands in a variety of industries including apparel, beauty, fashion accessories, footwear, sporting goods and technology. We asked our industry analysts to weigh in regarding the implications and opportunities for their industries.

The Beauty of Sustainability

The Beauty of Sustainability

Oct 1, 2019

Beauty brands are incorporating sustainability through ingredient sourcing and reusable packaging, and through their business practices. Brands that use their voice to bring consumer attention to industry issues like sustainability are experiencing double digit growth in a softening market.

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