Larissa Jensen

Vice President, Industry Advisor - Beauty

Larissa Jensen

Larissa Jensen, Vice President, Industry Advisor at The NPD Group, is an expert in the prestige skincare, makeup, fragrance, and hair categories. She travels globally to lend her knowledge of the U.S. market to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers around the world.

Larissa shares her expert insights and analysis on The NPD Group Blog, and contributes to major media outlets including The New York Times, The Wall Street Journal, USA Today, Women’s Wear Daily, Vogue, The Business of Fashion, HAPPI, and GCI magazine. She has delivered keynotes and trend presentations at established beauty events and conferences for Cosmetic Executive Women, HBA Global Expo, Cosmoprof, and The Society of Cosmetic Chemists. Larissa has been a guest lecturer at Columbia University Business School and The Fashion Institute of Technology. She is an Advisory Board Member for The Fashion Institute of Technology’s CFMM Master’s Program, and on the Board of Advisors for Beauty Packaging magazine.

Larissa joined NPD in 2005 following her marketing roles at The Estée Lauder Companies, Inc. and L’Oréal USA. Larissa earned a Bachelor of Science degree in Communications from Ithaca College, and a Master of Professional Studies degree in Cosmetics and Fragrance Marketing and Management from The Fashion Institute of Technology.


Recent Posts


Where to Find Beauty this Holiday Season

Where to Find Beauty this Holiday Season

Oct 16, 2020

There are several key prestige beauty markers we are watching in the U.S. that will have an impact on holiday spending and beyond.

Creating Normalcy

Creating Normalcy

Sep 29, 2020

As consumers seek to create their own normal, returning to former beauty routines can play a comforting role in that journey.

What’s Blooming in Beauty

What’s Blooming in Beauty

Jun 5, 2020

While the U.S. prestige beauty market remains challenged when compared to last year, the buds emerge when we look at week-over-week sales. Fragrance for Mother’s Day and eye makeup for a nice ‘smize’ (smiling eyes) are some of the products in bloom.

The Beauty of Staying Home

The Beauty of Staying Home

Apr 7, 2020

While total prestige beauty sales are in decline in the U.S., there are several bright spots as consumers are partaking in self-care and creating a home spa environment. Despite declines across most segments, products like body oils, home scents, nail care, and hair color all posted sales growth, and some in the double-digits.

Beauty in a Time of the Coronavirus

Beauty in a Time of the Coronavirus

Mar 17, 2020

How will the coronavirus pandemic and social distancing impact beauty routines and sales? Given the store closures, can we expect to see more sales shift online in the weeks ahead? Larissa Jensen outlines what’s happening in beauty today.

The Face of Beauty in this New Decade

The Face of Beauty in this New Decade

Jan 14, 2020

What trends will shape beauty in the 2020s? Larissa Jensen expects that makeup will make a comeback; interest in natural skincare will continue, but growth will slow; and sustainability will take center stage.

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