Executive Director, Industry Analyst - Beauty
Larissa Jensen, Executive Director, Beauty Industry Analyst at The NPD Group, is an expert in the prestige skincare, makeup, and fragrance categories. She travels globally to lend her knowledge of the U.S. market to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers around the world.
Larissa shares her expert insights and analysis on The NPD Group Blog and has contributed to major industry media outlets including WWD Beauty Biz, Beauty Fashion, Cosmetics Business, GCI, and Happi, as well as Vanity Fair and Racked. She has delivered keynotes and trend presentations at established beauty events and conferences including HBA Global Expo and The Society of Cosmetic Chemists.
Larissa joined NPD in 2005 following her marketing roles at The Estée Lauder Companies, Inc. and L’Oréal USA. Larissa earned a Bachelor of Science degree in Communications from Ithaca College, and a Master of Professional Studies degree in Cosmetics and Fragrance Marketing and Management from The Fashion Institute of Technology.