Lauren Torres

Manager, Fragrance Category Analyst - Beauty

Lauren Torres

Lauren Torres, Manager and Fragrance Category Analyst at The NPD Group, provides insights and guidance for brands, manufacturers, and retailers within the prestige fragrance market.  

Prior to joining NPD in 2019, Lauren was a retail development manager for Michael Kors, where she managed all aspects of operations and oversaw the daily direction of key retail accounts. She also held a business planning role at Macy’s, where she spearheaded all business development and marketing activities for all locations in the Long Island district.

Lauren earned her B.A. in Communications from Hofstra University.


Recent Posts


For Valentine’s Day, It’s Personal

For Valentine’s Day, It’s Personal

Feb 7, 2020

Fragrance remains a favored gift for Valentine’s Day. In 2019, the two weeks leading up to the holiday generated over $170 million in fragrance sales in the U.S. prestige market.

Where is the Pride in Fragrance?

Where is the Pride in Fragrance?

Jun 26, 2019

Walking through a department store in June, shoppers may see plenty of Pride-related marketing surrounding in apparel. Is there an opportunity for the beauty industry - and specifically, fragrance - to step up their efforts?

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