With close to five years of experience in research, Leandro is adept at using data for custom analytical solutions, consumer trackers, surveys, and other products and services within NPD’s Entertainment sector. His expertise at analyzing quantitative data and research is critical for NPD associates and clients alike as they navigate the rapidly evolving entertainment industry.
Leandro has a Bachelor’s degree in Psychology from UC Berkeley with a background in STEM research. His primary experience is within video games, but he has recently taken a broader role of analyzing data and consumers across all entertainment activities.
May 28, 2019
Mortal Kombat 11has been a force to be reckoned with, so how did their marketing stack up against the biggest challengers of Spring - present and past?
May 13, 2019
Each quarter, I like to provide key takeaways on the gaming industry based on what I’m seeing in PlayerPulse, a tool within NPD’s GamePulse that provides a better understanding of core gaming audiences, what types of games they are playing, motivations, behaviors and preferences.