Leen Nsouli

Executive Director, Industry Analyst - Office Supplies, Home Improvement

Leen Nsouli

Leen Nsouli is the Industry Analyst for The NPD Group’s Office Supplies and Home Improvement divisions. Since joining NPD in 2013, Leen has been focused on providing manufacturer and retail clients with sales and marketing insights, and category management solutions utilizing NPD’s portfolio of data assets to help accelerate growth in brands’ strategic areas of operation.

Prior to her current role, Leen worked closely with NPD’s retail partners across general merchandise categories. Before joining NPD, she held several sales and consultative marketing roles with Fortune 500 companies. With a passion for understanding how key macro and economic indicators drive consumer behavior and retail trends, Leen’s diverse background gives her a unique perspective on marketplace drivers.

Leen has an MBA from Syracuse University, where she also triple majored in Marketing, Supply Chain Management, and Entrepreneurship and Emerging Enterprises during her baccalaureate.


Recent Posts


Home Décor Delivers Space Solutions

Home Décor Delivers Space Solutions

Mar 18, 2020

Consumers are doing more at home, and many are looking to simple do-it-yourself (DIY) renovations or room make-overs to solve their space needs.

The Modern Day Café Guerbois

The Modern Day Café Guerbois

Feb 13, 2020

Coloring and art was the second fastest growing office supplies category online in 2019. Times change, but there’s a constant in the expressive, inspirational, and therapeutic role art has in our lives. A shifting landscape and more people tapping into this is spurring industry growth.

Stores Still Rule Back-to-School

Stores Still Rule Back-to-School

Jul 2, 2019

Brick-and-Mortar Still Dominates Back-to-School Office Supplies

Kindness Rocks

Kindness Rocks

Apr 17, 2019

Similar to benefits of adult coloring and DIY slime, The Kindness Rocks Project is an outlet for consumers to collectively participate in an activity that connects them and supports compassion through the process. With spring underway, summer fast approaching, and back-to-school season down the road, this is a trend to watch.

Spark Joy to Grow Sales

Spark Joy to Grow Sales

Feb 26, 2019

The launch of Marie Kondo’s new Netflix series “Tidying Up with Marie Kondo” brought the idea of “Choosing Joy” to American households and the response has been mass participation. Sales of organization products including file storage supplies and specialty labels are growing, reaping the benefits of consumers’ latest obsession with tidying.

Women’s Movement Impacts Spending on Office Supplies

Women’s Movement Impacts Spending on Office Supplies

Mar 15, 2017

Setting political views aside, the women’s movement has positively influenced the sales of office supplies.

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