Executive Director, Industry Analyst - Office Supplies, Home Improvement
Leen Nsouli is the Industry Analyst for The NPD Group’s Office Supplies and Home Improvement divisions. Since joining NPD in 2013, Leen has been focused on providing manufacturer and retail clients with sales and marketing insights, and category management solutions utilizing NPD’s portfolio of data assets to help accelerate growth in brands’ strategic areas of operation.
Prior to her current role, Leen worked closely with NPD’s retail partners across general merchandise categories. Before joining NPD, she held several sales and consultative marketing roles with Fortune 500 companies. With a passion for understanding how key macro and economic indicators drive consumer behavior and retail trends, Leen’s diverse background gives her a unique perspective on marketplace drivers.
Leen has an MBA from Syracuse University, where she also triple majored in Marketing, Supply Chain Management, and Entrepreneurship and Emerging Enterprises during her baccalaureate.
Home Improvement Insights Summit
Date: September 24, 2019 | 2:45 p.m. – 3:15 p.m. CT
Location: Sofitel Chicago | Chicago, IL
Presentation: Planning for Growth: Understanding the Online Home Improvement Consumer
Speaker: Leen Nsouli, Executive Director, Industry Analyst – U.S. Home Improvement
Overview: The retail marketplace is still in the midst of an ongoing online shift now more rapidly than ever before. The availability and advancement in technology at retail is changing the way consumers shop and purchase. Generational shifts in lifestyles and values are also impacting the sales of retail categories. The home improvement market is anticipated to grow as generation cohorts enter key life moments. This presentation will provide an overview of the size of the home improvement market, the products driving growth and declines, channels shopped, what motivates the consumer to buy, and key behavioral factors of the DIY consumer. Members can anticipate that the content will help them identify opportunities growth, how to connect with the online consumer, and what barriers they will need to overcome in the years ahead.
Jul 2, 2019
Brick-and-Mortar Still Dominates Back-to-School Office Supplies
Apr 17, 2019
Similar to benefits of adult coloring and DIY slime, The Kindness Rocks Project is an outlet for consumers to collectively participate in an activity that connects them and supports compassion through the process. With spring underway, summer fast approaching, and back-to-school season down the road, this is a trend to watch.
Feb 26, 2019
The launch of Marie Kondo’s new Netflix series “Tidying Up with Marie Kondo” brought the idea of “Choosing Joy” to American households and the response has been mass participation. Sales of organization products including file storage supplies and specialty labels are growing, reaping the benefits of consumers’ latest obsession with tidying.
Mar 15, 2017
Setting political views aside, the women’s movement has positively influenced the sales of office supplies.
Feb 8, 2017
The slime trend is oozing its way into schools throughout the nation and worldwide, and as more parents receive requests for the five key ingredients, retailers want to make sure they not only have these, and other slime enhancing supplies, stocked,