Leen Nsouli

Executive Director, Industry Analyst - Office Supplies

Leen Nsouli

Leen Nsouli is the Industry Analyst for The NPD Group’s Office Supplies division. Since joining NPD in 2013, Leen has been focused on providing manufacturer and retail clients with sales and marketing insights, and category management solutions utilizing NPD’s portfolio of data assets to help accelerate growth in brands’ strategic areas of operation.

Prior to her current role, Leen worked closely with NPD’s retail partners across general merchandise categories. Before joining NPD, she held several sales and consultative marketing roles with Fortune 500 companies. With a passion for understanding how key macro and economic indicators drive consumer behavior and retail trends, Leen’s diverse background gives her a unique perspective on marketplace drivers.

Leen has an MBA from Syracuse University, where she also triple majored in Marketing, Supply Chain Management, and Entrepreneurship and Emerging Enterprises during her baccalaureate.


Recent Posts


Redesigning The Future

Redesigning The Future

Feb 19, 2021

Office supplies industry analyst, Leen Nsouli, takes a look at how increasing moving rates are driving sales of mailing/shipping supplies in the industry.

Finding Balance in 2021

Finding Balance in 2021

Jan 27, 2021

See thoughts on what lies ahead for the Office Supplies industry in 2021 from Leen Nsouli, NPD’s Office Supplies industry analyst.

What the Future of Work Means for B2B

What the Future of Work Means for B2B

Oct 27, 2020

The commercial office supplies and B2B technology channel saw challenges this spring as schools and office buildings closed amid the pandemic. We’re sharing unique perspectives on what's ahead from Leen Nsouli, NPD’s office supplies analyst, and Mike Crosby, NPD’s B2B technology analyst.

Home Décor Delivers Space Solutions

Home Décor Delivers Space Solutions

Mar 18, 2020

Consumers are doing more at home, and many are looking to simple do-it-yourself (DIY) renovations or room make-overs to solve their space needs.

The Modern Day Café Guerbois

The Modern Day Café Guerbois

Feb 13, 2020

Coloring and art was the second fastest growing office supplies category online in 2019. Times change, but there’s a constant in the expressive, inspirational, and therapeutic role art has in our lives. A shifting landscape and more people tapping into this is spurring industry growth.

Stores Still Rule Back-to-School

Stores Still Rule Back-to-School

Jul 2, 2019

Brick-and-Mortar Still Dominates Back-to-School Office Supplies

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