Director, Industry Analyst - Fashion
Maria Rugolo is a Director and Industry Analyst of Fashion Apparel heading up NPD’s Apparel Market Analysis team, driving insights and addressing industry challenges through deep levels of analysis and expertise. Maria joined NPD in 1999 as an Analyst of retail and consumer fragrance information. In 2011, Maria moved into a fashion apparel role where, in addition to managing a number of key fashion clients, she keeps a pulse on the apparel industry. Maria presents industry trends to manufacturers, retailers, and key apparel industry associations, including state of the industry presentations and white space opportunity analyses.
Maria has an MBA in Marketing, and a BBA in both Marketing and International Busienss from Hofstra University in New York. She expanded her global perspective while working four months in NPD’s Milan office.
The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050
Checkout TrackingSM provides detailed information on consumer buying behavior, based on receipts for both online and brick-and-mortar retail purchases from the same consumers over time. Checkout Tracking delivers precise category, brand, and item-level purchase detail linked to buyers and their demographics, useful for analyzing competitive market baskets and identifying purchase patterns. Information is collected from more than 50,000 consumers from NPD’s receipt-harvesting mobile phone app and the scanning of more than 4 million in-boxes for e-receipts through Slice Intelligence.