Maria Vanifatova
Country Manager, The NPD Group Russia

Maria has extensive experience in marketing and market research within retail and consumer markets. Prior to joining The NPD Group in 2013, she led the retail practice at Business Analytica, consulting major international and Russian companies in the FMCG segment. In 2014, Maria managed the launch of NPD’s Toys Retail Tracking Service in Russia, offering a unique instrument of tracking market performance and making data driven business decisions for manufacturers, licensors and retailers.

Maria is a graduate from the School of Economics at Moscow State University. She has a PhD in Economics.

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