Mat Piscatella
Industry Analyst - U.S. Games
@MatPiscatella
Industry Analyst - U.S. Games
Mat Piscatella’s career has spanned the entertainment software industry, including tenures with Warner Bros and Activision. His industry experience ranges from business planning, analysis & forecasting, to operational and strategic planning. A self-proclaimed "game geek," Piscatella has worked in the industry for close to 15 years.
Video game brands he has worked on include Call of Duty, LEGO, Batman: Arkham, Guitar Hero, DreamWorks, Mortal Kombat, and Marvel.
Piscatella regularly works with key industry trade associations and is collaborating with colleagues on new initiatives for NPD. He has extensive experience presenting to and advising senior leadership for the video game industry.
His experience outside of entertainment software include marketing and sales roles for IRI and Banana Boat Suncare. He has an MBA in marketing from San Diego State University, and a BA in political science from California State University, San Bernardino.
Recent Posts
U.S. Video Game Spending This Holiday Projected to Reach a Record $13.4 Billion
Oct 12, 2020
The surge in player count and engagement, combined with reduced spending in experiential gifting should combine to result in more available holiday dollars for video game products and services in the U.S.
Connections and Community – Animal Crossing: New Horizons Propels the U.S. Video Game Market
Apr 21, 2020
New Horizons truly defined March 2020 for the U.S. video game market and corresponding period of social distancing. There is a synthesis between this game and this time in history that will leave the two forever connected in the world of video games.
Mat Piscatella’s 2020 U.S. Video Game Market Predictions
Jan 24, 2020
2020 will set the stage for reinvigorated U.S. video game market expansion beginning in 2021, based on the concept of allowing more people to engage with gaming how, where, and when they want.
2019 US VG Predictions Results
Jan 23, 2020
With 2019 behind us, Mat Piscatella digs into the results from both his January 2019 and September 2019 U.S. video game market predictions.
Increasing Access to Gaming Critical to 2020s Growth
Jan 3, 2020
The video game market is rooted in foundational change with sporadic evolutionary leaps. The 2000s were about connectivity, 2010s were about service, 2020s are about access.
2019 Year-End Expectations for the U.S. Video Game Market
Sep 20, 2019
Strength in mobile gaming and growth in digital spending on consoles are two factors that will lead to a successful 2019 for the U.S. video games industry.