Matt Powell

Vice President, Senior Industry Advisor - Sports

Matt Powell

Matt Powell, vice president and senior industry advisor for The NPD Group, is a nationally known expert on the sports industry. He offers his industry expertise on retail and consumer trends across apparel, footwear, and equipment for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports.

With over 40 years of experience in the retail and research industries, Matt has counseled many of the world’s largest brands and retailers in the industry. He is a sought after speaker at key industry events including Outdoor Retailer, Interbike, SFIA’s Industry Leaders Summit, and the Bicycle Leadership Conference. He is also a regular contributor to major media outlets, and is frequently quoted in the press.

Prior to joining NPD in 2014, Matt held positions at Modell’s Sporting Goods, MVP.com, Sportsmart, and Sneaker Stadium. He holds a B.A. in Sociology from Colby College in Waterville, Maine.


Recent Posts


Sneakernomics: First Half 2020 Athletic Footwear and Activewear Sales Results

Sneakernomics: First Half 2020 Athletic Footwear and Activewear Sales Results

Jul 31, 2020

Matt Powell recaps how the sneaker and active apparel markets fared in the first half of 2020.

Sneakernomics: Back-to-School through the Lens of Sports Retail

Sneakernomics: Back-to-School through the Lens of Sports Retail

Jul 21, 2020

Matt Powell outlines how the economic and behavioral shifts due to the pandemic will impact the back-to-school environment and sneaker sales in the weeks ahead.

The Top Trends Shaping Footwear Today

The Top Trends Shaping Footwear Today

Jul 7, 2020

The pandemic has simultaneously bred new footwear trends and amplified some existing ones. Here are the top trends shaping the industry in today’s new world.

Sneakernomics: Sports Retail under COVID-19

Sneakernomics: Sports Retail under COVID-19

Jun 8, 2020

U.S. consumer behavior and spending patterns are emerging in the data, offering a glimpse into what sports retail will look like as we move through this pandemic. Matt Powell outlines where he sees the opportunities.

Sneakernomics: What Sports Brands and Retailers Must Do Now

Sneakernomics: What Sports Brands and Retailers Must Do Now

May 5, 2020

In today’s uncertain and unsettling times, Matt Powell offers his thoughts on what sports and outdoor industry brands and retailers must act upon right now to take care of their customers and businesses.

Sneakernomics: Q1 2020 Athletic Footwear and Apparel Recap

Sneakernomics: Q1 2020 Athletic Footwear and Apparel Recap

Apr 22, 2020

NPD sports industry advisor Matt Powell shares the retail sales highlights across the U.S. athletic footwear and activewear markets for the first quarter of the year.

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