Matt Powell

Vice President, Senior Industry Advisor - Sports

Matt Powell

Matt Powell, vice president and senior industry advisor for The NPD Group, is a nationally known expert on the sports industry. He offers his industry expertise on retail and consumer trends across apparel, footwear, and equipment for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports.

With over 40 years of experience in the retail and research industries, Matt has counseled many of the world’s largest brands and retailers in the industry. He is a sought after speaker at key industry events including Outdoor Retailer, Interbike, SFIA’s Industry Leaders Summit, and the Bicycle Leadership Conference. He is also a regular contributor to major media outlets, and is frequently quoted in the press.

Prior to joining NPD in 2014, Matt held positions at Modell’s Sporting Goods, MVP.com, Sportsmart, and Sneaker Stadium. He holds a B.A. in Sociology from Colby College in Waterville, Maine.


Recent Posts


Sneakernomics: Q1 2021 Sports Footwear and Activewear Recap

Sneakernomics: Q1 2021 Sports Footwear and Activewear Recap

Apr 28, 2021

Sales of sport footwear grew more than 35% vs the same period for 2020 and in the high teens compared to 2019. Activewear grew about 25% compared to 2019.

Sneakernomics: Team Sports Equipment Recap for Q1 2021

Sneakernomics: Team Sports Equipment Recap for Q1 2021

Apr 23, 2021

Sales growth for team sports equipment in the first quarter of 2021 was robust, up more than 50% compared to 2020 and up more than 40% compared to 2019.

Sneakernomics: Let’s Talk About Walking Shoes

Sneakernomics: Let’s Talk About Walking Shoes

Mar 23, 2021

More and more consumers indicate they are walking for fitness, opening opportunities and resulting sales implications in the athletic footwear market.

Growth in the Outdoor Consumer Base Signals Opportunity for the Industry

Growth in the Outdoor Consumer Base Signals Opportunity for the Industry

Mar 12, 2021

Consumers have undeniably found refuge in the outdoor industry during the pandemic, and The NPD Group expects this engagement will endure for the long haul.

Sneakernomics: How to Measure 2021 Success in Sports Retail

Sneakernomics: How to Measure 2021 Success in Sports Retail

Mar 4, 2021

Comping 2021 to 2020 sales will prove challenging. Powell explains why the best way to measure success in 2021 is through capturing market share profitably.

Sneakernomics: Golf and Team Sports Equipment Recap of 2020 Results

Sneakernomics: Golf and Team Sports Equipment Recap of 2020 Results

Feb 10, 2021

Sales in some categories recovered nicely during summer, helping 2020 sales for golf as well as tennis equipment, basketball hoops, and training aids, among others, to grow.

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