Vice President, Senior Industry Advisor - Sports
Matt Powell, vice president and senior industry advisor for The NPD Group, covers the sports, outdoor, and recreation marketplace. He offers his industry expertise on retail sales and consumer trends across apparel, footwear, and equipment for categories such as running, outdoor, paddlesports, fitness, and cycling. With over 40 years of experience in the retail and research industries, Powell has worked with leading retailers and e-tailers in sporting goods such as Modell’s Sporting Goods, Sneaker Stadium, and MVP.com. Previously, Powell was an analyst for SportsOneSource, and has provided insights to many of the industries’ leading brands and retailers. A recognized expert on the sports industry, he is frequently quoted in the media.
Matt has a B.A. in Sociology from Colby College in Waterville, Maine.