Matt Powell

Vice President, Senior Industry Advisor - Sports

Matt Powell

Matt Powell, vice president and senior industry advisor for The NPD Group, is a nationally known expert on the sports industry. He offers his industry expertise on retail and consumer trends across apparel, footwear, and equipment for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports.

With over 40 years of experience in the retail and research industries, Matt has counseled many of the world’s largest brands and retailers in the industry. He is a sought after speaker at key industry events including Outdoor Retailer, Interbike, SFIA’s Industry Leaders Summit, and the Bicycle Leadership Conference. He is also a regular contributor to major media outlets, and is frequently quoted in the press.

Prior to joining NPD in 2014, Matt held positions at Modell’s Sporting Goods, MVP.com, Sportsmart, and Sneaker Stadium. He holds a B.A. in Sociology from Colby College in Waterville, Maine.


Recent Posts


Sneakernomics: Sports Retail under COVID-19

Sneakernomics: Sports Retail under COVID-19

Jun 8, 2020

U.S. consumer behavior and spending patterns are emerging in the data, offering a glimpse into what sports retail will look like as we move through this pandemic. Matt Powell outlines where he sees the opportunities.

Sneakernomics: What Sports Brands and Retailers Must Do Now

Sneakernomics: What Sports Brands and Retailers Must Do Now

May 5, 2020

In today’s uncertain and unsettling times, Matt Powell offers his thoughts on what sports and outdoor industry brands and retailers must act upon right now to take care of their customers and businesses.

Sneakernomics: Q1 2020 Athletic Footwear and Apparel Recap

Sneakernomics: Q1 2020 Athletic Footwear and Apparel Recap

Apr 22, 2020

NPD sports industry advisor Matt Powell shares the retail sales highlights across the U.S. athletic footwear and activewear markets for the first quarter of the year.

Working from Home Tips from a 20-year Veteran

Working from Home Tips from a 20-year Veteran

Apr 2, 2020

Given the current circumstances, many people are faced with a new ‘work from home’ reality. Matt Powell shares the practices that have worked for him over the 20 years he’s been working from his home office.

Sneakernomics: A Turning Point for Athletic Footwear Sales amid COVID-19

Sneakernomics: A Turning Point for Athletic Footwear Sales amid COVID-19

Mar 31, 2020

Matt Powell explains why the third week of March was a turning point in the evolving story of U.S. athletic footwear sales amid the COVID-19 pandemic. The hardest hit categories were those tied to youth spring sports, as across the nation scholastic spring sports have been cancelled or postponed.

Sneakernomics: The Impact of Sports Cancellations on the Sports Retail Market

Sneakernomics: The Impact of Sports Cancellations on the Sports Retail Market

Mar 13, 2020

Amidst the news of major leagues postponing their respective seasons due to COVID-19, Matt Powell dives into the implications these delays bring for sports retail.

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