Matt Powell

Vice President, Senior Industry Advisor - Sports

Matt Powell

Matt Powell, vice president and senior industry advisor for The NPD Group, is a nationally known expert on the sports industry. He offers his industry expertise on retail and consumer trends across apparel, footwear, and equipment for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports.

With over 40 years of experience in the retail and research industries, Matt has counseled many of the world’s largest brands and retailers in the industry. He is a sought after speaker at key industry events including Outdoor Retailer, Interbike, SFIA’s Industry Leaders Summit, and the Bicycle Leadership Conference. He is also a regular contributor to major media outlets, and is frequently quoted in the press.

Prior to joining NPD in 2014, Matt held positions at Modell’s Sporting Goods, MVP.com, Sportsmart, and Sneaker Stadium. He holds a B.A. in Sociology from Colby College in Waterville, Maine.


Recent Posts


Sneakernomics: 2021 Outlook for Sports Retail

Sneakernomics: 2021 Outlook for Sports Retail

Jan 7, 2021

2021 will be faced with its own set of challenges to overcome, and opportunities to be had across the sporting goods, outdoor, recreation, and fitness markets.

Sneakernomics: Growth Opportunities for Sports Retail Heading into 2021

Sneakernomics: Growth Opportunities for Sports Retail Heading into 2021

Dec 16, 2020

Amidst the uncertainty, there remain plenty of positive opportunities for the outdoor, sports and fitness equipment, and athletic footwear markets in 2021.

Sneakernomics: Lessons to be Learned from Sports Equipment’s Success

Sneakernomics: Lessons to be Learned from Sports Equipment’s Success

Dec 7, 2020

Matt Powell outlines how U.S. consumer demand for sports and fitness equipment can be harnessed to keep sales and interest strong.

Sneakernomics: U.S. Athletic Footwear & Apparel Q3 Results

Sneakernomics: U.S. Athletic Footwear & Apparel Q3 Results

Oct 30, 2020

For the quarter, athletic footwear sales in the U.S. declined in the mid-singles while activewear grew in the low single-digits. Read Matt Powell's recap here.

Sneakernomics: Sports Retail Holiday 2020 Expectations

Sneakernomics: Sports Retail Holiday 2020 Expectations

Oct 19, 2020

How will athletic footwear sales fare? Will bikes and home fitness equipment sales maintain their momentum? Matt Powell outlines his holiday expectations here

Sneakernomics: Second Half Predictions for U.S. Sports Retail

Sneakernomics: Second Half Predictions for U.S. Sports Retail

Aug 25, 2020

Matt Powell outlines his expectations for the holiday season and second half of the year.

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