Matt Powell

Vice President, Senior Industry Advisor - Sports

Matt Powell

Matt Powell, vice president and senior industry advisor for The NPD Group, is a nationally known expert on the sports industry. He offers his industry expertise on retail and consumer trends across apparel, footwear, and equipment for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports.

With over 40 years of experience in the retail and research industries, Matt has counseled many of the world’s largest brands and retailers in the industry. He is a sought after speaker at key industry events including Outdoor Retailer, Interbike, SFIA’s Industry Leaders Summit, and the Bicycle Leadership Conference. He is also a regular contributor to major media outlets, and is frequently quoted in the press.

Prior to joining NPD in 2014, Matt held positions at Modell’s Sporting Goods, MVP.com, Sportsmart, and Sneaker Stadium. He holds a B.A. in Sociology from Colby College in Waterville, Maine.


Recent Posts


Sneakernomics: Sports Retail Holiday 2020 Expectations

Sneakernomics: Sports Retail Holiday 2020 Expectations

Oct 19, 2020

How will athletic footwear sales fare? Will bikes and home fitness equipment sales maintain their momentum? Matt Powell outlines his holiday expectations here

Sneakernomics: Second Half Predictions for U.S. Sports Retail

Sneakernomics: Second Half Predictions for U.S. Sports Retail

Aug 25, 2020

Matt Powell outlines his expectations for the holiday season and second half of the year.

Sneakernomics: First Half 2020 Athletic Footwear and Activewear Sales Results

Sneakernomics: First Half 2020 Athletic Footwear and Activewear Sales Results

Jul 31, 2020

Matt Powell recaps how the sneaker and active apparel markets fared in the first half of 2020.

Sneakernomics: Back-to-School through the Lens of Sports Retail

Sneakernomics: Back-to-School through the Lens of Sports Retail

Jul 21, 2020

Matt Powell outlines how the economic and behavioral shifts due to the pandemic will impact the back-to-school environment and sneaker sales in the weeks ahead.

The Top Trends Shaping Footwear Today

The Top Trends Shaping Footwear Today

Jul 7, 2020

The pandemic has simultaneously bred new footwear trends and amplified some existing ones. Here are the top trends shaping the industry in today’s new world.

Sneakernomics: Sports Retail under COVID-19

Sneakernomics: Sports Retail under COVID-19

Jun 8, 2020

U.S. consumer behavior and spending patterns are emerging in the data, offering a glimpse into what sports retail will look like as we move through this pandemic. Matt Powell outlines where he sees the opportunities.

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