Matt Powell

Vice President, Senior Industry Advisor - Sports

Matt Powell

Matt Powell, vice president and senior industry advisor for The NPD Group, is a nationally known expert on the sports industry. He offers his industry expertise on retail and consumer trends across apparel, footwear, and equipment for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports.

With over 40 years of experience in the retail and research industries, Matt has counseled many of the world’s largest brands and retailers in the industry. He is a sought after speaker at key industry events including Outdoor Retailer, Interbike, SFIA’s Industry Leaders Summit, and the Bicycle Leadership Conference. He is also a regular contributor to major media outlets, and is frequently quoted in the press.

Prior to joining NPD in 2014, Matt held positions at Modell’s Sporting Goods, MVP.com, Sportsmart, and Sneaker Stadium. He holds a B.A. in Sociology from Colby College in Waterville, Maine.


Recent Posts


Working from Home Tips from a 20-year Veteran

Working from Home Tips from a 20-year Veteran

Apr 2, 2020

Given the current circumstances, many people are faced with a new ‘work from home’ reality. Matt Powell shares the practices that have worked for him over the 20 years he’s been working from his home office.

Sneakernomics: A Turning Point for Athletic Footwear Sales amid COVID-19

Sneakernomics: A Turning Point for Athletic Footwear Sales amid COVID-19

Mar 31, 2020

Matt Powell explains why the third week of March was a turning point in the evolving story of U.S. athletic footwear sales amid the COVID-19 pandemic. The hardest hit categories were those tied to youth spring sports, as across the nation scholastic spring sports have been cancelled or postponed.

Sneakernomics: The Impact of Sports Cancellations on the Sports Retail Market

Sneakernomics: The Impact of Sports Cancellations on the Sports Retail Market

Mar 13, 2020

Amidst the news of major leagues postponing their respective seasons due to COVID-19, Matt Powell dives into the implications these delays bring for sports retail.

Sneakernomics: Are Brands’ DTC Efforts Good for the Sports Industry?

Sneakernomics: Are Brands’ DTC Efforts Good for the Sports Industry?

Mar 5, 2020

Athletic footwear brands have been posting impressive direct-to-consumer (DTC) results, which have driven up their overall numbers. Is this true growth for the brand or simply a shift in retail margin dollars from their wholesale partners? The answer is, both. Matt Powell explains why.

Sneakernomics: Opportunities in Sports Retail

Sneakernomics: Opportunities in Sports Retail

Feb 18, 2020

A booming shared economy inspired by reselling and recycling, socialized competition like Topgolf, and sales potential from the growing number of Baby Boomer retirees are among the opportunities Matt Powell outlines in his latest blog.

Sneakernomics: The Sports Business in an Olympic Year

Sneakernomics: The Sports Business in an Olympic Year

Feb 6, 2020

While the Olympics remains less of a sales driver and more of a marketing play for U.S. sports retail, the latter is still important for business as a brand awareness builder and an opportunity to showcase new products and technologies.

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