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Matt Powell

Matt Powell

Vice President, Senior Industry Advisor - Sports
@NPDMattPowell

Matt Powell, vice president and senior industry advisor for The NPD Group, is a nationally known expert on the sports industry. He offers his industry expertise on retail and consumer trends across apparel, footwear, and equipment for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports.

With over 40 years of experience in the retail and research industries, Matt has counseled many of the world’s largest brands and retailers in the industry. He is a sought after speaker at key industry events including Outdoor Retailer, Interbike, SFIA’s Industry Leaders Summit, and the Bicycle Leadership Conference. He is also a regular contributor to major media outlets, and is frequently quoted in the press.

Prior to joining NPD in 2014, Matt held positions at Modell’s Sporting Goods, MVP.com, Sportsmart, and Sneaker Stadium. He holds a B.A. in Sociology from Colby College in Waterville, Maine.


Recent Posts


Dec 5, 2019

Based on the third quarter results, Matt Powell explains why he is optimistic about how the team sports, golf, and fitness equipment markets will fare during this holiday season – and which products are ripe for growth.

Dec 2, 2019

Black Friday shopping methods have changed, but consumer intrigue remains. NPD’s industry advisors and analysts share their own shopping observations.

Nov 26, 2019

Matt Powell analyzes the results stemming from Nike’s decision to end its program to sell directly to Amazon in an effort to clean up unauthorized product from being sold there

Nov 4, 2019

Matt Powell predicts that the lack of truly “hot” items is a void that will put pressure on the athletic footwear and activewear markets. On the other hand, he anticipates a merrier performance stemming from smaller brands in the space, and from some outdoor and sports equipment categories.

Oct 24, 2019

NPD’s Matt Powell reviews the performance of athletic footwear and activewear categories during the third quarter of 2019. From casual and performance sneakers to athletic attire, this blog looks at where the industry currently stands and could potentially be heading.

Oct 10, 2019

NPD’s Matt Powell offers his analysis of the NBA-China dilemma and what the potential implications are for sports brands.

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