Understanding Seasonality in Active Apparel and Footwear

After another cold, harsh winter, the weather in Canada is starting to get warmer and the snow has finally melted away. Perhaps not surprisingly, it’s common for consumers at this time of the year to start thinking about outdoor activity again. Traditionally, there is a strong seasonal period that generally starts to ramp up in March when consumers begin to increase their spending on active apparel and footwear. This strong seasonal period tends to continue throughout the spring, peaking in August before a slowdown in the fall.

The Millennial Myth

From foodservice to fashion, it seems that all retailers these days are looking to attract the elusive Millennial.

We The North: Basketball Fever Sweeps Across Canada