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Insights and Opinions From Analysts and Experts in More Than 20 Industries

Michael Diamond

Michael Diamond

Director, Industry Analysis - B2B Technology
@TechFuturist

As The NPD Group’s Director of Industry Analysis for B2B Technology, Michael Diamond is a broad-based technology and channels analyst responsible for identifying current and emerging trends along with analyzing vendors’ go-to-market strategies in categories such as IT security, software-defined data center, IoT, AI, and cloud. Through his focus on driving deeper insights with clients, Michael is helping clients navigate the channel more effectively. 

Prior to joining NPD, Michael worked for Ingram Micro for 17 years in market intelligence, competitive intelligence, worldwide strategic planning, business intelligence, and North American strategic development. During his time at Ingram Micro, Michael was responsible for examining the global competitive and industry landscapes, identifying trends in vertical and sub-vertical markets, and analyzing near-term and future technology trends in the IT supply chain, including direct and indirect channel shifts.

Michael frequently participates in vendor and customer-facing events to share industry insights, small business trends, and the state of the IT channel, including The Channel Company’s XChange on Cybersecurity and Tech Data’s Advanced Technologies Symposium.  In addition, Michael has been quoted in news outlets and channel trades such as Bloomberg, TWICE, IBD, CRN, BizTech Magazine, Channelnomics, The Doyle Report, VARInsights, and Channel Happy Hour. 

Michael holds a Bachelor of Science in Marketing from the University of Phoenix.



Recent Posts


May 16, 2019

NPD Industry Analyst, Mike Diamond, shares insights from attending the recent Dell Technologies World 2019 conference in Las Vegas.

May 9, 2019

NPD’s U.S. B2B Industry Analyst, Michael Diamond, shares his insights around the B2B tech education buying season.

Apr 9, 2019

According to NPD’s most recent SMB Quarterly Technology Monitor, 54 percent of small businesses with 500 or fewer employees plan to spend on technology purchases in 2019. NPD’s B2B technology analyst, Michael Diamond, takes a look at what categories they anticipate spending on.

Feb 14, 2019

NPD B2B tech industry analyst, Michael Diamond, takes a look at some of the technologies from CES 2019 that will impact the B2B tech market.

Jan 28, 2019

The U.S. B2B IT channel experienced eight percent growth in 2018 propelled by a stronger PC market, growth of all-flash arrays, cloud, collaboration screens, and many more. With 2018 in the rearview mirror, see what NPD’s B2B Industry Analyst, Michael Diamond, expects in 2019.

Oct 15, 2018

As companies across the globe look for ways to increase productivity, collaboration display sales are reaping the benefits. According to NPD’s U.S. B2B Distributor and Reseller Tracking Service, the collaboration display market grew 61 percent in dollars for the 12 months ending August 2018 versus the year prior.

Michael Diamond
May 16, 2019
B2B Technology
Recap: Dell Technologies World 2019

NPD Industry Analyst, Mike Diamond, shares insights from attending the recent Dell Technologies World 2019 conference in Las Vegas.

Michael Diamond
May 9, 2019
B2B Technology
See You in September

NPD’s U.S. B2B Industry Analyst, Michael Diamond, shares his insights around the B2B tech education buying season.

Michael Diamond
Apr 9, 2019
B2B Technology
SMB Spending Intentions Paint a Rosy Picture for the U.S. Tech B2B Indirect Market in 2019

According to NPD’s most recent SMB Quarterly Technology Monitor, 54 percent of small businesses with 500 or fewer employees plan to spend on technology purchases in 2019. NPD’s B2B technology analyst, Michael Diamond, takes a look at what categories they anticipate spending on.

Michael Diamond
Feb 14, 2019
B2B Technology
Thank you, Maslow! CES Takeaways

NPD B2B tech industry analyst, Michael Diamond, takes a look at some of the technologies from CES 2019 that will impact the B2B tech market.

Michael Diamond
Jan 28, 2019
B2B Technology
Like A Box Of Chocolates - 2019 U.S. B2B IT Channel Predictions

The U.S. B2B IT channel experienced eight percent growth in 2018 propelled by a stronger PC market, growth of all-flash arrays, cloud, collaboration screens, and many more. With 2018 in the rearview mirror, see what NPD’s B2B Industry Analyst, Michael Diamond, expects in 2019.

Michael Diamond
Oct 15, 2018
B2B Technology
The Open Office Trend – Peter Gibbons Was a Genius

As companies across the globe look for ways to increase productivity, collaboration display sales are reaping the benefits. According to NPD’s U.S. B2B Distributor and Reseller Tracking Service, the collaboration display market grew 61 percent in dollars for the 12 months ending August 2018 versus the year prior.

Michael Diamond
Sep 20, 2018
B2B Technology
The Current State of the Desktop Workstation Market

Workstations are one of the unsung segments of the desktop PC market. In this blog by B2B Industry Analyst, Mike Diamond, find out what is currently driving this category’s growth in the U.S. B2B Indirect market.

Michael Diamond
Aug 17, 2018
B2B Technology
Summer, Summer, Summer Time! – Security Appliances

NPD’s B2B Tech Industry Analyst, Mike Diamond, takes a look at the top performers and growth drivers in the security appliance market for Q2 2018.

Michael Diamond
May 29, 2018
B2B Technology
Innovation Management – Whacking Piñatas

According to NPD’s U.S. B2B Software and Cloud Tracking Service, one of the fastest growing markets of software is the content and collaboration market. NPD’s Mike Diamond explores how innovation and the need for information management is driving this growth.

Michael Diamond
May 22, 2018
B2B Technology
The Future of Cloud – The Ultimate Trojan Horse

Mike Diamond, Director, Industry Analysis, B2B Technology for The NPD Group, discusses the opportunities that cloud has created for channel partners.

Michael Diamond
May 10, 2018
B2B Technology
Not The Same As It Ever Was

Mike Diamond, Director, Industry Analysis, B2B Technology for The NPD Group, breaks down some of the factors contributing to growth in the B2B information security market.

Michael Diamond
Apr 5, 2018
B2B Technology
IoT Implications: A World of Pre-Alerts

Mike Diamond, Director, Industry Analysis, Commercial Technology for The NPD Group, looks at how AI will impact B2B software and hardware needs.

Michael Diamond
Feb 20, 2018
B2B Technology
2017 Indirect Channel: A Love-Hate Relationship Heats Up

For 20+ years the IT industry has predicted a cataclysmic event known as the end of the indirect channel.

Michael Diamond
Jun 23, 2017
Technology
K12 - “This is U.S. history, I see the globe right there.”

It’s that time of year again; school instruction is coming to a close and Jeff Spicoli is about to get a visit from Mr. Hand to go over the history lessons he ignored (reference: Fast Times at Ridgemont High).

Michael Diamond
May 30, 2017
B2B Technology
I Wouldn’t Do That if I Were You – The Surveillance Market

Physical security and cybersecurity go hand-in-hand with protecting corporate assets; and while news of cybercrime has recently dominated the headlines, issues regarding security as a whole have become top-of-mind for firms of all sizes, regardless of the vertical market.

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