Mike Crosby

Industry Analyst - B2B Technology

Mike Crosby

Mike Crosby is The NPD Group’s B2B technology industry analyst. He has strong, trusted relationships with top distributor, retail, and VAR partners across the industry. As a former Fortune 500 sales and marketing executive, Mike also has a 28-year track record of building and developing successful businesses, ranging from private equity-owned, mid-sized organizations to multibillion-dollar public companies.

Prior to his role at The NPD Group, Mike held executive management positions with leading technology companies, most recently as Vice President Sales and Business Development with Whistle Labs, a Mars Petcare company and leader in cellular-enabled pet GPS trackers and Bluetooth-enabled activity monitors. Earlier in his career, he held executive management positions with major technology companies including Logitech, Belkin, Fujitsu, AST Research, and CODI Worldwide.


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