Mike Crosby

Industry Analyst - B2B Technology

Mike Crosby

Mike Crosby is The NPD Group’s B2B technology industry analyst. He has strong, trusted relationships with top distributor, retail, and VAR partners across the industry. As a former Fortune 500 sales and marketing executive, Mike also has a 28-year track record of building and developing successful businesses, ranging from private equity-owned, mid-sized organizations to multibillion-dollar public companies.

Prior to his role at The NPD Group, Mike held executive management positions with leading technology companies, most recently as Vice President Sales and Business Development with Whistle Labs, a Mars Petcare company and leader in cellular-enabled pet GPS trackers and Bluetooth-enabled activity monitors. Earlier in his career, he held executive management positions with major technology companies including Logitech, Belkin, Fujitsu, AST Research, and CODI Worldwide.


Recent Posts


What the Future of Work Means for B2B

What the Future of Work Means for B2B

Oct 27, 2020

The commercial office supplies and B2B technology channel saw challenges this spring as schools and office buildings closed amid the pandemic. We’re sharing unique perspectives on what's ahead from Leen Nsouli, NPD’s office supplies analyst, and Mike Crosby, NPD’s B2B technology analyst.

SMB Reemergence Critical to Post-COVID Economy

SMB Reemergence Critical to Post-COVID Economy

Sep 24, 2020

NPD's B2B Industry Analyst, Mike Crosby, takes a look at industries and regions hit hardest by the pandemic, as well as what SMB's will need to focus on post-COVID.

Data Center Evolution

Data Center Evolution

Sep 14, 2020

Hear from NPD's B2B Technology industry analyst, Mike Crosby, regarding the latest data center ecosystem sales and trends.

The Future of B2B Printing

The Future of B2B Printing

Aug 31, 2020

What can the print industry do to thrive in a post-COVID world? Read on for thoughts from NPD's B2B Technology analyst, Mike Crosby.

As The Bell Rings: K-12 Education and Technology Post-COVID

As The Bell Rings: K-12 Education and Technology Post-COVID

Aug 6, 2020

NPD’s B2B Technology analyst, Mike Crosby, takes a look at COVID’s impact on education spending.

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