Mike Crosby
Industry Analyst - B2B Technology
@NPDMike
Industry Analyst - B2B Technology

Mike Crosby is The NPD Group’s B2B technology industry analyst. He has strong, trusted relationships with top distributor, retail, and VAR partners across the industry. As a former Fortune 500 sales and marketing executive, Mike also has a 28-year track record of building and developing successful businesses, ranging from private equity-owned, mid-sized organizations to multibillion-dollar public companies.
Prior to his role at The NPD Group, Mike held executive management positions with leading technology companies, most recently as Vice President Sales and Business Development with Whistle Labs, a Mars Petcare company and leader in cellular-enabled pet GPS trackers and Bluetooth-enabled activity monitors. Earlier in his career, he held executive management positions with major technology companies including Logitech, Belkin, Fujitsu, AST Research, and CODI Worldwide.
Recent Posts
Distribution: The Engine that Keeps the Channel Running
Feb 19, 2021
Read about 2020 technology distribution highlights and a 2021 outlook from NPD’s B2B Tech analyst, Mike Crosby.
2021: A Look Ahead For The Channel
Jan 6, 2021
See thoughts on what lies ahead for the B2B tech channel in 2021 from Mike Crosby, NPD’s B2B Tech industry analyst.
Distribution's Role in Helping Drive Digital Transformation
Nov 18, 2020
Distribution continues to play a vital role as the engine of the channel and will be an important area of focus as we head into 2021.
What the Future of Work Means for B2B
Oct 27, 2020
The commercial office supplies and B2B technology channel saw challenges this spring as schools and office buildings closed amid the pandemic. We’re sharing unique perspectives on what's ahead from Leen Nsouli, NPD’s office supplies analyst, and Mike Crosby, NPD’s B2B technology analyst.
SMB Reemergence Critical to Post-COVID Economy
Sep 24, 2020
NPD's B2B Industry Analyst, Mike Crosby, takes a look at industries and regions hit hardest by the pandemic, as well as what SMB's will need to focus on post-COVID.
Data Center Evolution
Sep 14, 2020
Hear from NPD's B2B Technology industry analyst, Mike Crosby, regarding the latest data center ecosystem sales and trends.