Mike Crosby

Industry Analyst - B2B Technology

Mike Crosby

Mike Crosby is The NPD Group’s B2B technology industry analyst. He has strong, trusted relationships with top distributor, retail, and VAR partners across the industry. As a former Fortune 500 sales and marketing executive, Mike also has a 28-year track record of building and developing successful businesses, ranging from private equity-owned, mid-sized organizations to multibillion-dollar public companies.

Prior to his role at The NPD Group, Mike held executive management positions with leading technology companies, most recently as Vice President Sales and Business Development with Whistle Labs, a Mars Petcare company and leader in cellular-enabled pet GPS trackers and Bluetooth-enabled activity monitors. Earlier in his career, he held executive management positions with major technology companies including Logitech, Belkin, Fujitsu, AST Research, and CODI Worldwide.


Recent Posts


Data Center Ecosystem Recovery Post-Pandemic

Data Center Ecosystem Recovery Post-Pandemic

Jun 9, 2021

NPD’s B2B technology analyst, Mike Crosby, takes a look at data center ecosystem performance in 2020, Q1 2021, and shares his expectations for the remainder of the year.

Returning to Normal: What Recovery Looks Like in B2B Tech Reseller Verticals

Returning to Normal: What Recovery Looks Like in B2B Tech Reseller Verticals

Apr 13, 2021

As the country begins its slow return to ‘normal’ we’re starting to see improvement in specific industry sectors across the broader economy, while others remain severely impacted. See NPD’s B2B tech expectations for reseller channel purchasing through various vertical sectors in this latest blog by Mike Crosby.

Distribution: The Engine that Keeps the Channel Running

Distribution: The Engine that Keeps the Channel Running

Feb 19, 2021

Read about 2020 technology distribution highlights and a 2021 outlook from NPD’s B2B Tech analyst, Mike Crosby.

2021: A Look Ahead For The Channel

2021: A Look Ahead For The Channel

Jan 6, 2021

See thoughts on what lies ahead for the B2B tech channel in 2021 from Mike Crosby, NPD’s B2B Tech industry analyst.

Distribution's Role in Helping Drive Digital Transformation

Distribution's Role in Helping Drive Digital Transformation

Nov 18, 2020

Distribution continues to play a vital role as the engine of the channel and will be an important area of focus as we head into 2021.

What the Future of Work Means for B2B

What the Future of Work Means for B2B

Oct 27, 2020

The commercial office supplies and B2B technology channel saw challenges this spring as schools and office buildings closed amid the pandemic. We’re sharing unique perspectives on what's ahead from Leen Nsouli, NPD’s office supplies analyst, and Mike Crosby, NPD’s B2B technology analyst.

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