Industry Expertise

Natallia Bambiza

Natallia Bambiza

Manager and Makeup Category Analyst - Beauty

Natallia Bambiza, Manager and Makeup Category Analyst at The NPD Group, is an expert in the prestige makeup category. Her passion for data and the category, combined with her prior experience in consumer goods and marketing, helps Natallia address industry challenges through deep levels of analysis and thoughtful insights.

Natallia joined NPD in 2018 following media and marketing roles at L’Oréal USA and Meredith Corporation. She holds a master’s degree in Marketing Analytics and a BBA degree in Marketing Management from Baruch College, Zicklin School of Business.


Recent Posts


Mar 29, 2019

Inclusivity, representation, and equality – in the beauty community these words are becoming as common as attractive, sexy, and feminine used to be. We are observing an increasing number of brands relying on male brand ambassadors and influencers to promote cosmetics.

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