Natallia Bambiza, Manager and Makeup Category Analyst at The NPD Group, is an expert in the prestige makeup category. Her passion for data and the category, combined with her prior experience in consumer goods and marketing, helps Natallia address industry challenges through deep levels of analysis and thoughtful insights.

Natallia joined NPD in 2018 following media and marketing roles at L’Oréal USA and Meredith Corporation. She holds a master’s degree in Marketing Analytics and a BBA degree in Marketing Management from Baruch College, Zicklin School of Business.

Recent Posts

To Try, or Not to Try? That is the Question.

Jun 7, 2021

As a color category, makeup is about finding the right shade. One way consumers can see how a product would look is trying it on virtually.

Makeup Just Wants to Have Fun

Dec 7, 2020

Collaborations and limited edition collections have drawn consumers to makeup during a year that has been particularly challenging for the market.

The Price of Perception

Nov 8, 2019

As we enter the holiday season, beauty products will likely be a gift of choice for many people. While hot deals have become a holiday shopping staple, prestige brands and retailers must strike a balance between offering value and staying true to their heritage.

Gender Fluidity in Makeup

Mar 29, 2019

Inclusivity, representation, and equality – in the beauty community these words are becoming as common as attractive, sexy, and feminine used to be. We are observing an increasing number of brands relying on male brand ambassadors and influencers to promote cosmetics.