Nathan Shipley is Executive Director, Industry Analyst, for The NPD Group’s Automotive Aftermarket division. With more than 15 years of experience in the automotive industry, Nathan works closely with manufacturers and retailers to help them better understand marketplace dynamics through leveraging NPD’s vast array of data resources and expertise.

Nathan has presented at industry events such as AAPEX and the YANG Leadership Conference. Nathan was also the recipient of 2018’s Auto Care Association Impact Award: Four for the Future, which annually recognizes four people under the age of 40 who have made remarkable contributions within the auto care industry.

Nathan received a BBA in Marketing from The University of Houston.

Recent Posts

A New Wave of DIY Car Care

Apr 27, 2020

A handful of project-related automotive aftermarket categories around car washing, detailing, maintenance, and repair have recently showed significant growth. The industry has a huge opportunity to encourage do-it-yourself (DIY) vehicle projects and engage with this consumer base differently.

Fueling Innovation in the Automotive Aftermarket

Jul 19, 2019

In the automotive aftermarket, one doesn't typically think of hot and exciting innovations like those that are constantly coming out of the consumer technology industry. But there are a number of ways existing products are finding their way to consumers, and automotive suppliers should be paying attention. What might the next out-of-the-box product use be?

Automotive Aftermarket Forecast for 2019

Jan 17, 2019

Nathan Shipley outlines the opportunities as well as challenges for the automotive aftermarket industry this year. NPD forecasts that the industry will see little to no growth in 2019. The biggest factors driving this forecast include a combination of our outlook on miles driven (flat to slightly positive), our forecast for product pricing on the shelf (continuing to increase in the 5 percent range), and Moody’s 2019 forecast for the consumer price index for new and used cars (falling).

Ten Percent Makes a Difference

Sep 28, 2017

It has been almost a full year since the launch of NPD’s Retail Tracking Service – Expanded Channels (RTSx) for the U.S. automotive aftermarket.

The Impact of Severe Weather on the Nation’s Energy and Automotive Aftermarket Industries

Sep 18, 2017

Being a resident of Katy, Texas (a suburb about 20 miles west of downtown Houston), I found myself right in the middle of Hurricane Harvey as it made landfall on the Texas Gulf Coast at the end of August.

Shifting [Generational] Gears

Jul 10, 2017

The automotive aftermarket will see a complete transformation of its core consumer over the next 10 years. Millennials