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Reginald Brack

Reginald Brack

Executive Director, Industry Analyst - Watches and Luxury

Reginald Brack joined The NPD Group in January 2018 as the watch and luxury industry analyst. Reg has over 20 years of experience in the watch industry. This experience, combined with his entrepreneurial nature and business development skills gives him a comprehensive perspective on the industry and what is necessary to thrive in it.

Prior to joining NPD, Reg was General Manager of Watches at Dan Gilbert’s Detroit-based startup StockX, where he structured and launched a successful watch division in a digital marketplace. Before this he was SVP, International Head of Retail, Watches at Christie’s, the world’s leading auction house. As head of both Private Sales and eCommerce at Christie’s, Reg built a global client base and developed new revenue channels in luxury retail. An expert in luxury and high-demand brands, he has specialized in rare vintage and modern watches, and worked globally across premier dealers, retailers, and collectors.

Reg has appeared on various broadcast outlets as a watch expert, including “Fox Business” and “CNN Money,” and was a speaker at the 2015 Conde Nast International Luxury Conference in Florence, Italy.

On a personal front, Reg is married and has a daughter. He grew up in Greenwich, CT where he started his watch collecting as a teen, and is still an avid collector. He is also a board member at NY Sun Works, a non-profit organization that builds innovative science labs in urban schools.

Recent Posts

Nov 26, 2019

Watch shoppers will find more affordable options at their local jewelry retailers this holiday season, in brands like Victorinox, Bulova, G-Shock, Hamilton and Fossil.

Jul 23, 2019

Female consumers are becoming better educated about the craftsmanship behind a mechanical watch, resulting in double-digit growth of higher value options.

Jan 3, 2019

Women’s watches are outperforming their male counterparts for the first time in history, and the market opportunity lies in the hands of new introductions.

Nov 26, 2018

The watch category registered its highest first-half sales in three years, with sales up eight percent versus last year. The back half of the year is generally larger than the first, so we are bullish on this peak holiday season once again bringing a strong finish to 2018.

Sep 25, 2018

When I visited Macy’s Herald Square this week, I was struck again by how watch offerings have evolved – even in the past year alone.

Sep 20, 2018

While luxury watch brands release new product only once per year, the nature of their very tight distribution has become almost like Supreme’s product drops.


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