Samantha has over 10 years of experience in the Prestige Beauty industry, having worked on the side of both manufacturers and retailers, including with the marketing teams for Clarins and Sephora. She also worked at Segmenta Group, where she helped with the expansion of Latam Beauty Research coverage in Latin America. At The NPD Group, she has been involved in the multiple service launches and business expansions in France and Spain, as well as the launch of NPD BeautyTrends in Mexico. More recently, she worked extensively on the launch of The NPD Group’s Beauty Panel in Germany.
Recent Posts
Holiday Trends Are Driving the Success of Germany’s Beauty Industry
Jul 10, 2019
As we’re halfway into the calendar year, I wanted to take a few minutes to look at the most important beauty holidays during this period and how they are influencing the total prestige beauty market evolution in Germany.