Sartori Bernbeck

Executive Director, Entertainment Market Intelligence, The NPD Group - Entertainment

Sartori Bernbeck

With over 10 years of experience in the entertainment industry, Sartori Bernbeck’s expertise in data analysis and strategic problem solving provides his clients with a myriad of insights into ways they can drive growth and gain a competitive advantage.

Under his supervision, NPD’s Insights & Analytics team within the company’s video games practice has increased and diversified its product offerings to ensure it has the right offerings to help clients through the entire product lifecycle. He also leads the Market Intelligence initiative across NPD’s entertainment practice areas, with the goal of communicating and socializing NPDs advanced data sets to clients to help drive deeper relationships. He has years of experience in working closely with, and presenting onsite to, senior leadership in the entertainment industry.

Sartori received an Economics degree from University of California, San Diego.


Recent Posts


The Witcher’s Impact Across Entertainment

The Witcher’s Impact Across Entertainment

Feb 13, 2020

The Witcher, once a more niche IP, has become widely known due to a very successful first season of its new Netflix series, catapulting it to a new level of awareness and creating tremendous value across the entertainment spectrum

Pokémon: Driving New Growth in a Mature IP

Pokémon: Driving New Growth in a Mature IP

Jan 23, 2020

Pokémon’s traditional product release strategy has worked well to build a cross-entertainment juggernaut. However, there was a significant change in strategy in 2019: film.

The Paw Patrol Powerhouse

The Paw Patrol Powerhouse

Apr 22, 2019

NPD’s Sartori Bernbeck provides analysis on the importance and impact of successful cross-entertainment product strategies

Spider-Man’s Resurging Brand Power across Entertainment Industries

Spider-Man’s Resurging Brand Power across Entertainment Industries

Feb 14, 2019

The Spider-Man license in the U.S. has an incredible impact across multiple industries, including media entertainment, video games, books, and toys.

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