Executive Director, Entertainment Market Intelligence, The NPD Group - Entertainment
With over 10 years of experience in the entertainment industry, Sartori Bernbeck’s expertise in data analysis and strategic problem solving provides his clients with a myriad of insights into ways they can drive growth and gain a competitive advantage.
Under his supervision, NPD’s Insights & Analytics team within the company’s video games practice has increased and diversified its product offerings to ensure it has the right offerings to help clients through the entire product lifecycle. He also leads the Market Intelligence initiative across NPD’s entertainment practice areas, with the goal of communicating and socializing NPDs advanced data sets to clients to help drive deeper relationships. He has years of experience in working closely with, and presenting onsite to, senior leadership in the entertainment industry.
Sartori received an Economics degree from University of California, San Diego.
Jan 23, 2020
Pokémon’s traditional product release strategy has worked well to build a cross-entertainment juggernaut. However, there was a significant change in strategy in 2019: film.
Apr 22, 2019
NPD’s Sartori Bernbeck provides analysis on the importance and impact of successful cross-entertainment product strategies
Feb 14, 2019
The Spider-Man license in the U.S. has an incredible impact across multiple industries, including media entertainment, video games, books, and toys.