Stephen Baker

Vice President, Industry Advisor - Technology & Mobile

Stephen Baker

Stephen Baker offers expert insight and commentary to clients and the media about consumer technology sales and trends across the U.S. and regionally. His perspectives cover retail and e-commerce, computer hardware and peripherals, holiday and yearly sales results, and analysis of new products and their impact on the consumer technology market.

Stephen has been tracking and analyzing the technology industry for more for 30 years. He is quoted extensively in industry publications such as TWICE, CNET, and CE Daily, and in business and news publications including The Wall Street Journal, The New York Times, Verge, Engadget, USA Today, Investor’s Business Daily, Business Week, and The San Jose Mercury News.

He has appeared on CNBC, Fox News, and CNN and presented and served on panels at industry events such as Electronics Retail Summit, CTA Research Summit, CES, and E3.

Stephen was a founding employee at Staples and began his career at Staples in 1986, helping to open the first office superstore in the U.S. He spent nine years with the company, where he gained extensive knowledge and understanding of retail and the office supplies and consumer technology industries. Stephen joined The NPD Group upon its acquisition of PC Data Inc. in March 2001; he had been PC Data’s principal hardware analyst and director of the overall hardware point-of-sale business. Prior to joining PC Data, Stephen was a senior analyst in the distribution channels service at International Data Corporation (IDC).

Stephen received an MBA from Northeastern University and holds a BSFS from Georgetown University.


Recent Posts


The Computer is Personal Again

The Computer is Personal Again

Sep 10, 2020

NPD Industry Advisor, Stephen Baker, takes a look at the U.S. consumer PC market following a momentous week - and first half - and shares insights around what is to come.

It’s Time for Home Productivity to Shine

It’s Time for Home Productivity to Shine

Mar 30, 2020

Whether sheltering in place or under quarantine at home, work and school demands continue for many Americans. As most attempt to settle into this new reality, NPD saw historic sales increases in tech hardware and accessories over the first two weeks of March.

Black Friday Through the Eyes of NPD Industry Advisors and Analysts

Black Friday Through the Eyes of NPD Industry Advisors and Analysts

Dec 2, 2019

Black Friday shopping methods have changed, but consumer intrigue remains. NPD’s industry advisors and analysts share their own shopping observations.

The Current State of the Tech Market and NPD’s Outlook

The Current State of the Tech Market and NPD’s Outlook

Aug 27, 2019

Over the next three years NPD is forecasting strong growth for the consumer electronics industry. Through 2021, we are expecting to see a 3 percent revenue increase, which is notable for a mature market where consumers are not replacing or repurchasing tech items at the same rate they did in prior years.

What Does the Future Hold for Amazon Prime Day?

What Does the Future Hold for Amazon Prime Day?

Jul 11, 2019

Amazon's Prime Day has evolved into a shopping holiday. Four of NPD's Industry Advisors share their insights and expectations for the future of this retail event.

Amazon Extends Its Platform Mentality Even Further Into Devices

Amazon Extends Its Platform Mentality Even Further Into Devices

Sep 21, 2018

NPD’s Technology Industry Advisor, Stephen Baker, analyzes what he believes is the most interesting aspect of Amazon’s recent announcements: the clear path Amazon continues to take in both owning and partnering within its ecosystems.

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