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Insights and Opinions From Analysts and Experts in More Than 20 Industries

Stephen Baker

Stephen Baker

Vice President, Industry Advisor - Technology & Mobile
@NPDSteveBaker

Stephen Baker offers expert insight and commentary to clients and the media about consumer technology sales and trends across the U.S. and regionally. His perspectives cover retail and e-commerce, computer hardware and peripherals, holiday and yearly sales results, and analysis of new products and their impact on the consumer technology market.

Stephen has been tracking and analyzing the technology industry for more for 30 years. He is quoted extensively in industry publications such as TWICE, CNET, and CE Daily, and in business and news publications including The Wall Street Journal, The New York Times, Verge, Engadget, USA Today, Investor’s Business Daily, Business Week, and The San Jose Mercury News.

He has appeared on CNBC, Fox News, and CNN and presented and served on panels at industry events such as Electronics Retail Summit, CTA Research Summit, CES, and E3.

Stephen was a founding employee at Staples and began his career at Staples in 1986, helping to open the first office superstore in the U.S. He spent nine years with the company, where he gained extensive knowledge and understanding of retail and the office supplies and consumer technology industries. Stephen joined The NPD Group upon its acquisition of PC Data Inc. in March 2001; he had been PC Data’s principal hardware analyst and director of the overall hardware point-of-sale business. Prior to joining PC Data, Stephen was a senior analyst in the distribution channels service at International Data Corporation (IDC).

Stephen received an MBA from Northeastern University and holds a BSFS from Georgetown University.


Recent Posts


Sep 21, 2018

NPD’s Technology Industry Advisor, Stephen Baker, analyzes what he believes is the most interesting aspect of Amazon’s recent announcements: the clear path Amazon continues to take in both owning and partnering within its ecosystems.

Sep 17, 2018

The growth in voice-enabled speakers has allowed consumers to begin to see the value of a more integrated smart home ecosystem. By providing a line of sight to a more robust smart home experience, speakers have become a leading indicator of smart home adoption.

Jul 11, 2018

In anticipation of Prime Day 2018, NPD's Marshal Cohen and Stephen Baker review industry analysis on the event’s past performance discuss its potential.

Aug 29, 2017

Each year around the holidays, NPD provides what we have come to call the Baker’s Dozen - a list of 13 predictions for the holiday season, as it relates to technology products and retail trends.

Jul 11, 2017

With Amazon’s now annual summer buying event upon us, we’re looking back at the past two years to evaluate the impact of Prime Day to tech vendors, to Amazon’s tech business, to Amazon’s Kindle/Echo businesses and to online consumer tech as a whole.

Jan 30, 2017

2016 ended with a mixed bag of holiday sales and proved to be a very uneven year overall for the CE space. As we near the end of the first month of the new year, we’re stopping to reflect on some of the positive momentum of 2016, as well as looking ahead towards what key technologies, categories and products might change the direction of the tech hardware markets this year (and beyond).

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