President - Office Supplies
Tia Frapolli serves as president of The NPD Group’s Office Supplies practice, where she oversees all aspects of the business, including sales, product management, and client and business development. As the industry spokesperson, Tia provides industry analysis and overall strategic value to clients who are engaged in the retail and commercial sides of the office and school supplies industries.
Tia has been with NPD since 2011, and has spent the past three years as executive director of Client Development for NPD’s Home practice area. In this role, Tia led the client development team and worked closely with a variety of manufacturers in the kitchen electrics, housewares, floorcare, home environment, and textiles industries. She began her NPD career as an account manager for Client Development, Office Supplies.
Previously, Tia spent over a decade in brand management, category management, and marketing positions with leading manufacturers in the housewares and automotive industries. She earned her MBA in Marketing Management from DePaul University in Chicago. Prior to that, she received her undergraduate degrees in Marketing and Advertising from Michigan State University.