Industry Expertise

Weston Henderek

Weston Henderek

Analyst - Wearables

Weston Henderek serves as a Director for The NPD Group’s Connected Intelligence and Market Intelligence practices. In this role, he has a focus on Home Automation, which includes all smart home products and technologies. As part of his home automation tracking, Weston is responsible for the creation of several distinct reports that provide clients with meaningful analysis through consumer surveys and in-depth industry research. This includes identifying product awareness and adoption trends, user demographics, product usage information, and retailer landscape trends. In addition, Weston also works directly with clients, advising them on key developments and industry shifts that could have a significant impact on their business based on NPD’s broad portfolio of data assets.

Weston has more than 20 years of experience tracking and advising clients in a wide range of technology categories including mobile services and devices, wearable tech, and smart home. He is frequently quoted and interviewed by leading industry and national media outlets. Prior to joining NPD, Weston served as a leading U.S. mobile analyst at Current Analysis and Forrester Research, as well as in Product Management and Strategic Marketing rolls at Qualcomm.

Weston holds a BA from Connecticut College with a double major in Economics and History.


Recent Posts


Jan 23, 2019

Could Google’s purchase of Fossil IP lay the groundwork for a Google branded Pixel smartwatch? See what Connected Intelligence analyst, Weston Henderek, thinks in his latest blog.

Sep 14, 2018

With the launch of the Apple Watch Series 4, Apple has further separated itself from the smartwatch pack with larger edgeless screens, better resolution, and a sleeker design. However, the biggest shift heralded in by the Series 4 is a clear pivot by Apple towards the wellness and healthcare market and away from focusing primarily on fitness.

Aug 8, 2018

The smartwatch has undergone an evolution over the last several years, and with increased support and features, it’s becoming more desirable to a broader range of consumers. NPD Connected Intelligence analyst, Weston Henderek, takes a look at who’s buying, use cases, and what’s next.

Jan 5, 2018

For a category that has faced much skepticism, it’s hard to argue that the wearable tech category has not been a success story so far.

Dec 22, 2017

For a product that was criticized by many only a short time ago, the smartwatch has regained momentum in the U.S. market.

Sep 15, 2017

While the smartwatch is still not a mass-market device, with roughly 9.5 percent penetration among U.S. adults as of the middle of 2017, Apple has certainly been doing its part to push the category in that direction.

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