Don Unser
Chief Retail Strategist

Don Unser

Don Unser
Chief Retail Strategist


Don Unser leads The NPD Group's practice areas for thought leadership, financial services, and the public sector. Don’s expertise in consumer and retail trends spans a wide range of general merchandise categories, making him a trusted advisor to some of today’s most successful brands. He is a frequent guest in the C-suites of companies such as Target, LG, adidas, Wolverine, and many others, who rely on him for insight into industry and category performance, the state of retail, and winning strategies of best-in-class companies.

Prior to joining The NPD Group, Don was a 20-year veteran at Hewlett-Packard and held a variety of positions with the company. Don holds an MBA from the University of Tampa and a BS in Business Administration from University of Central Florida.

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