George Terhanian Group President and Chief Research & Analytics Officer
George Terhanian leads The NPD Group’s global Research Sciences, Panel Management, and Analytics & Modeling functions.
Prior to joining NPD, George was Chief Strategy & Products Officer and President, North America at Toluna, a leading panel management company. Before that he spent nearly 14 years at Harris Interactive in leadership positions including President, Global Solutions; President, Global Internet Research; and President, Harris Interactive Europe. He presently serves on the Board of Directors of both the Advertising Research Foundation (ARF) and the Council of American Survey Research Organizations (CASRO).
George holds a Ph.D. from the University of Pennsylvania and a Master’s degree in Education from Harvard, and is the author of numerous, published research articles. He earned his undergraduate degree in Political Science from Haverford College.