Jeremy Allen
Group President, Checkout

Jeremy Allen

Jeremy Allen
Group President, Checkout

Jeremy Allen leads NPD's Checkout, which leverages consumer receipts from brick and mortar and e-commerce purchases for sales measurement and analytics. 

Before joining NPD, Jeremy was EVP of Nielsen’s Marketing Effectiveness Practice, where he led a $120 million business with 400 employees, delivering a full suite of marketing effectiveness solutions to clients.  He also synthesized marketplace needs to drive prioritized new product development across the firm’s data and consulting businesses, and developed metrics to demonstrate ROI and drive increased renewal rates and greater solution penetration. Before joining Nielsen, Jeremy spent 14 years at McKinsey & Company, with a focus on achieving pragmatic, impactful solutions.  He holds an MBA from Harvard. 


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