Steve Coffey

Steve Coffey

Steve Coffey
Chief Innovation Officer

NPD’s Chief Innovation Officer, Steve Coffey, is leveraging emerging technology and shifting consumer and retail trends to design and implement research and marketing solutions for the future.

An industry veteran devoted to innovation, Steve’s expertise spans both marketing and media research methods, information product innovation, product management, analytics, operations, and client management. In addition to The NPD Group, Steve has held posts at Media Metrix, Nielsen Media Research, Nielsen Marketing Research, and The Pillsbury Company. He is past director and chairman of the Advertising Research Foundation.

Steve is a public speaker and lecturer (Columbia University and City College of New York, on consumer insights), published author on research methodology, and a named inventor on multiple international research methods patents. In addition to the Advertising Research Foundation, he is a member of the Market Research Club and ESOMAR global research organization. He is on the editorial board of theJournal of Interactive Advertising and the Journal of Advertising Research.

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