Home About NPD Management

Tod Johnson
Chairman and Chief Executive Officer

Tod Johnson has been Chairman and Chief Executive Officer of The NPD Group and its predecessors since 1971. Considered an expert in his field for more than 40 years, Tod is a frequent speaker at marketing research and management conferences and has been widely published in research publications. His research expertise is in the areas of brand loyalty and brand equity.

He has been a Chairman, Vice-Chairman, Secretary, and Director of the Advertising Research Foundation, and he was a Founding Chairman and Director of the Council for Marketing and Opinion Research. He was elected to the Market Research Council Hall of Fame in 2011.

Tod is a Vice-Chairman of the Carnegie Mellon University Board of Trustees, his alma mater. He is also a director of Catalina Marketing, a Berkshire Partners-led LBO, an Associate Director of the Metropolitan Opera, and a Director of CivicScience, an NPD-backed new survey technology startup. He was CEO and Founder of Media Metrix from 1995 to 2001, and is a past member of the JPMorgan Chase Regional Advisory Board.

Karyn Schoenbart
President and Chief Operating Officer

As President and Chief Operating Officer of The NPD Group, Karyn oversees NPD’s global Commercial Practices, Product, IT and Operations, leading the firm’s strategic expansion with the introduction of analytic solutions that complement its industry leading sales and market share data. She has over 30 years of experience in the market research field, with expertise in identifying and developing new business opportunities and client partnerships.

Previously, Karyn was President of NPD’s Syndicated Tracking Services, where she launched the first POS tracking services in North America for Prestige Beauty, Fashion Footwear, and Housewares. Prior to that, Karyn ran NPD’s Custom Research Business.

Karyn received the 2016 Long Island Brava Award, which recognizes high-impact female business leaders, and was named one of the Top 25 Most Influential Women of the Mid-Market for 2016 and 2015 by the CEO Connection®. She is also a recipient of the 2017 Legacy Award from Women in Consumer Technology, an organization that promotes the advancement of women in the consumer technology industry. She currently serves on the ARF Women in Analytics Board and on the advisory board of The Resolution Project, a nonprofit organization that develops socially-responsible young leaders. Karyn has also served on the boards of directors of CivicScience and CASRO, the Council of American Survey Research Organizations. She regularly teaches classes in leadership and developing client relationships and is a frequent speaker at industry conferences and events. Karyn graduated from the University of Massachusetts, summa cum laude.

Tom Lynch
Chief Financial Officer

As Chief Financial Officer and Chief Operating Officer, Tom is responsible for Finance and Strategy at The NPD Group.  His management experience includes over 25 years in finance, operations, and transactions in the U.S., Europe, and Asia.

Tom joined The NPD Group in 1995 and served as CFO until 1998. From 1998 until 2000, he was the CFO of Media Metrix, NPD’s Internet tracking spin-off, where he led the company through three acquisitions and successful initial and secondary public offerings.

Prior to joining NPD in 1995, Tom was a partner at KPMG Corporate Finance, Tokyo.  Tom has an MBA from the London Business School, England and a Bachelor of Commerce degree from University College Dublin, Ireland.

Virginia Grande
Global Head of Human Resources

As NPD Group’s Global Head of Human Resources, Virginia Grande is responsible for leading all aspects of human resources, including all global people-related functions, recruiting, training, compensation, benefits, payroll, employee relations, and related policies.

Prior to joining The NPD Group, Virginia was the Managing Director and Global Head of Human Resources for the Securities Division of UBS. Before that, Virginia had a 25-year career with Merrill Lynch in a variety of senior positions including Managing Director and Global Head of HR for Corporate and Enterprise-wide groups, Head of HR for Global Investment Banking, CAO Global Investment Banking, COO for various investment banking groups, and Senior Counsel for Equity Sales and Trading. Virginia has a J.D. from St. John’s University School of Law.

Jeremy Allen
Group President, Product Management and Development

Jeremy Allen leads product management and product development for NPD consumer and retail/distributor tracking services spanning more than 20 industries.  Leveraging expanded retailer partnerships and new research methodologies, NPD has significantly enhanced its product portfolio with more granular data, including weekly and store-level enabled information and account-level reports for select retailer partners.

Most recently, Jeremy was EVP of Nielsen’s Marketing Effectiveness Practice, where he led a $120 million business with 400 employees, delivering a full suite of marketing effectiveness solutions to clients.  He also synthesized marketplace needs to drive prioritized new product development across the firm’s data and consulting businesses, and developed metrics to demonstrate ROI and drive increased renewal rates and greater solution penetration. Before joining Nielsen, Jeremy spent 14 years at McKinsey & Company, with a focus on achieving pragmatic, impactful solutions.  He holds an MBA from Harvard.

Dennis Brown
Group Operating Officer

Dennis Brown is Group Operating Officer of the NPD Group, responsible for the budget implementation and prioritization of NPD’s top projects and initiatives. In this role, Dennis heads up the Americas Operating Committee and the Global Operating Committee meetings.

Dennis is the former Group President of NPD’s Americas Commercial Business, where he led the commercial teams for all industry sectors across the Americas.  He is also the former Group President of The NPD Group’s Home and Consumer and Commercial Technology business.  He joined The NPD Group in 2003.

Dennis has more than 30 years of marketing, sales, and general management experience. Before joining The NPD Group, he was Senior Vice President of World Kitchen, Inc., where he led the sales, distribution, and marketing departments for the housewares company. Earlier in his career, he was Chief Operating Officer for Krups North America and President of JBL Consumer Products. Dennis earned his Bachelor’s degree from Union College and his MBA from Syracuse University.

Tim Bush
Group President, Americas Commercial Businesses

Tim Bush is Group President for the North America region, and leads the commercial teams for all industry sectors across the United States and Canada.

Tim is the former Group President, Asia, where he led an expansion of The NPD Group into new countries and markets in the Asia-Pacific region. 

Tim served previously as the Senior Vice President of Corporate Development, managing several significant transactions.  He has also served as President of the Home business unit.  Before joining The NPD Group, Tim held executive positions at ACNielsen, American Express, and Time Warner.

Steve Coffey
Chief Innovation Officer

NPD’s Chief Innovation Officer, Steve Coffey, is leveraging emerging technology and shifting consumer and retail trends to design and implement research and marketing solutions for the future.

An industry veteran devoted to innovation, Steve’s expertise spans both marketing and media research methods, information product innovation, product management, analytics, operations, and client management. In addition to The NPD Group, Steve has held posts at Media Metrix, Nielsen Media Research, Nielsen Marketing Research, and The Pillsbury Company. He is past director and chairman of the Advertising Research Foundation.

Steve is a public speaker and lecturer (Columbia University and City College of New York, on consumer insights), published author on research methodology, and a named inventor on multiple international research methods patents. In addition to the Advertising Research Foundation, he is a member of the Market Research Club and ESOMAR global research organization. He is on the editorial board of theJournal of Interactive Advertising and the Journal of Advertising Research.

Avi Halutz
Chief Information Officer

Avi Halutz is The NPD Group's Chief Information Officer, responsible for overseeing all global Information Technology and Operations functions for the company. He leads the architectural design and systems development to support the company’s growth strategy, which includes the continuing rollout of leading-edge data management and delivery systems.  These comprehensive systems support NPD products for Geo-Level reporting, national point-of-sale, consumer information, and Advanced Analytics.  Avi has significant expertise and experience in designing and creating complex, data-intensive systems and processes.

Prior to joining The NPD Group in October 2007, he was Vice President, Technology, Marketing Information, and Retail Systems for Time Inc., where he successfully led the build-out and implementation of the systems and infrastructure for efficient processing of large volumes of data, as well as the establishment of comprehensive Business Intelligence and Decision Support Systems based on Time's extensive databases. Before that, he was with Citibank's Global Card Products Group, where he designed and created management information systems.

Michel Maury
Group President, Europe and Asia

Michel Maury oversees The NPD Group’s growing portfolio of consumer and retail point-of-sale tracking businesses across all of Europe and Asia. In this role, he also manages NPD offices and staff across two continents. Services in his purview cover the beauty, foodservice, sports, and toys industries. He is based in Hong Kong

Michel is the former Group President, Europe, a role in which he helped our clients grow their businesses in multiple countries, including the U.K., France, Italy and Germany.

Before joining The NPD Group in 2008, Michel was Managing Director of Central Europe for IRI, with responsibility for leadership and management of their business units in France and Germany. Prior to that, he was President and CEO of IRI France. Maury began his career at the number-two retailer in the world, Carrefour, where he held several positions of increasing responsibility.

Susan Pechman
Chief Marketing Officer

Susan Pechman is The NPD Group's Chief Marketing Officer. With more than two decades of strategic and management experience, her expertise covers all facets of integrated marketing, including branding, market research, advertising, direct response and CRM, public relations and online marketing.

Before joining The NPD Group, Susan was founder and general manager of Cone Interactive in New York City, a marketing and PR practice, where she was the chief marketer for the launch and evolution of numerous B2B and B2C brands.  Susan is also experienced in product development, leadership of new organizational divisions in marketing, and client services and sales.

George Terhanian
Group President and Chief Research & Analytics Officer

George Terhanian leads The NPD Group’s global Research Sciences, Panel Management, and Analytics & Modeling functions.

Prior to joining NPD, George was Chief Strategy & Products Officer and President, North America at Toluna, a leading panel management company. Before that he spent nearly 14 years at Harris Interactive in leadership positions including President, Global Solutions; President, Global Internet Research; and President, Harris Interactive Europe. He presently serves on the Board of Directors of both the Advertising Research Foundation (ARF) and the Council of American Survey Research Organizations (CASRO).

George holds a Ph.D. from the University of Pennsylvania and a Master’s degree in Education from Harvard, and is the author of numerous, published research articles. He earned his undergraduate degree in Political Science from Haverford College.

Don Unser
Group President, Retail

Don Unser leads The NPD Group's recruitment and business development efforts for its panel of retailer partners of more than 1200 retailers representing more than 165,000 stores. Also reporting to Don are Entertainment, Connected Intelligence, Corporate Marketing, Financial Services, and Public Sector.

Prior to joining The NPD Group, Don was a 20-year veteran at Hewlett-Packard and held a variety of positions with the company. While at HP, his responsibility spanned the retail, online, and contract outbound sales channels across 13 categories, 100+ partners, 20,000 outlets, and contract stationer branches throughout the U.S. Don managed the company's relationship with all U.S. retail outlets and oversaw sales, finance, marketing, and operations of the company's consumer product portfolio.  Don holds an MBA from the University of Tampa and a BS in Business Administration from University of Central Florida. Don is on the board of directors of Stylitics, a fashion technology and data company and creator of ClosetSpace, a personal style management system.

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