Jeremy Allen

Jeremy Allen
Group President, Product Management and Development

Jeremy Allen leads product management and product development for NPD consumer and retail/distributor tracking services spanning more than 20 industries.  Leveraging expanded retailer partnerships and new research methodologies, NPD has significantly enhanced its product portfolio with more granular data, including weekly and store-level enabled information and account-level reports for select retailer partners.

Most recently, Jeremy was EVP of Nielsen’s Marketing Effectiveness Practice, where he led a $120 million business with 400 employees, delivering a full suite of marketing effectiveness solutions to clients.  He also synthesized marketplace needs to drive prioritized new product development across the firm’s data and consulting businesses, and developed metrics to demonstrate ROI and drive increased renewal rates and greater solution penetration. Before joining Nielsen, Jeremy spent 14 years at McKinsey & Company, with a focus on achieving pragmatic, impactful solutions.  He holds an MBA from Harvard.

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