Karyn Schoenbart

Karyn Schoenbart

Karyn Schoenbart
Chief Executive Officer

As Chief Executive Officer of The NPD Group, Karyn oversees NPD’s global Commercial Practices, Product, IT and Operations, leading the firm’s strategic expansion with the introduction of analytic solutions that complement its industry leading sales and market share data. She has over 30 years of experience in the market research field, with expertise in identifying and developing new business opportunities and client partnerships.

Previously, Karyn was President and Chief Operating Officer.  Prior to that, she was President of NPD’s Syndicated Tracking Services, where she launched the first POS tracking services in North America for Prestige Beauty, Fashion Footwear, and Housewares. Prior to that, Karyn ran NPD’s Custom Research Business.

Karyn received the 2016 Long Island Brava Award, which recognizes high-impact female business leaders, and was named one of the Top 25 Most Influential Women of the Mid-Market for 2016 and 2015 by the CEO Connection®. She is also a recipient of the 2017 Legacy Award from Women in Consumer Technology, an organization that promotes the advancement of women in the consumer technology industry. She currently serves on the ARF Women in Analytics Board and the advisory board of The Resolution Project, a nonprofit organization that develops socially-responsible young leaders. Karyn has also served on the boards of directors of CivicScience and CASRO, the Council of American Survey Research Organizations. She regularly teaches classes in leadership and developing client relationships and is a frequent speaker at industry conferences and events. Karyn graduated from the University of Massachusetts, summa cum laude.

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