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Insights and Opinions From Analysts and Experts in More Than 20 Industries

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Jun 17, 2019
Sports
Sneakernomics: To Affinity… And Beyond!

In this day and age, consumers want to support mission-driven brands that do much more than make or sell things

Jun 14, 2019
Video Games
E3 2019 – Showcasing an Expanding Games Industry

NPD video games industry analyst Mat Piscatella's key takeaways from this year's E3 Expo

Is Plant-based the Sensible Way to Indulge?

Plant-based foods are the hot topic in the food and beverage industry. It’s nearly impossible to avoid hearing about these foods in the media as innovative products are introduced each year.

The Emperor Only Wears Underpants

Will the hype surrounding 5G struggle to meet the reality of the situation? NPD Connected Intelligence President Eddie Hold shares his thoughts.

Michael Diamond
Jun 3, 2019
B2B Technology
Customer Experience – It’s About the Platinum Rule

B2B Technology Industry analyst, Mike Diamond, takes a look at how the drive to enhance the customer experience is leading to sales growth in the Pro A/V segment.

May 28, 2019
Video Games
Mortal Kombat 11’s Test of Might

Mortal Kombat 11has been a force to be reckoned with, so how did their marketing stack up against the biggest challengers of Spring - present and past?

May 28, 2019
Toys
Endgame for Avatar?

Avengers is about to take top spot at the global box office worldwide; and that means there’s the potential for a record-breaking year for licensed merchandise, too

May 28, 2019
Beauty
Dramageddon: When Beauty Influencers Turn Ugly

NPD Group Beauty Industry Analyst Larissa Jensen examines just how much impact the antics of beauty influencers - using their platforms to stir up drama - can have on how well their promoted products do in the short- and long-term.

The Huawei Challenge

NPD’s Eddie Hold takes a look at the potential impact of the U.S.’s ban of Huawei, which will not only impact the network infrastructure side of the business, but also its ability to support Android smartphones.

May 21, 2019
Sports
Back-Pedaling: Sales of Children’s Bikes Are Slowing

Decline in children's bike sales and a look at what can be done to change directions.

May 20, 2019
Sports
Sneakernomics: In the World of Market Research, Your Network is Your Net Worth

NPD Senior Industry Advisor, Matt Powell, shares his thoughts around the power of networking, as well as his personal LinkedIn and Twitter strategies

Michael Diamond
May 16, 2019
B2B Technology
Recap: Dell Technologies World 2019

NPD Industry Analyst, Mike Diamond, shares insights from attending the recent Dell Technologies World 2019 conference in Las Vegas.

May 16, 2019
Apparel
The Next Generation of Trends

Inclusivity and transparency are two common Gen Z-based themes woven through the macro retail trends that are transforming the apparel industry today.

May 13, 2019
Video Games
It's a Battle Royal for Battle Royale Games

Each quarter, I like to provide key takeaways on the gaming industry based on what I’m seeing in PlayerPulse, a tool within NPD’s GamePulse that provides a better understanding of core gaming audiences, what types of games they are playing, motivations, behaviors and preferences.

Michael Diamond
May 9, 2019
B2B Technology
See You in September

NPD’s U.S. B2B Industry Analyst, Michael Diamond, shares his insights around the B2B tech education buying season.

Your Signal May Vary

Eddie Hold, Connected Intelligence President, evaluates the national coverage of U.S. mobile carriers as he travels across some of the more rural parts of America using prepaid devices. This blog is part of a series Eddie is creating while researching his upcoming Technology in Rural America Report.

Can Food Be Thy Medicine? Many Consumers Say Yes

About a quarter of adults are trying to manage a health or medical condition through their food and beverage choices, and younger adults are expressing these desires in greater numbers.

The Broadband Challenge

Eddie Hold, Connected Intelligence President, looks at how broadband can provide access to jobs and educational tools that are not currently available in areas of the hearland.

Apr 26, 2019
Sports
Sneakernomics: Athletic Footwear and Activewear’s Q1 Performance

A series of headwinds dampened U.S. athletic footwear and activewear sales in the first quarter of 2019. In January, the 53rd week in last year’s retail calendar which was accounted for in January 2018 significantly impacted the comparisons; in February, the later and lower IRS refunds dampened results; and the later Easter affected March performance.

Apr 24, 2019
Sports
Sneakernomics: Q1 2019 Golf and Team Sports Equipment Recap

Will golf sales get a lift from Tiger Woods’ recent win? Matt Powell recaps how the team sports markets including golf, baseball, basketball and others fared during the first quarter of 2019.

Apr 22, 2019
Toys
The Paw Patrol Powerhouse

NPD’s Sartori Bernbeck provides analysis on the importance and impact of successful cross-entertainment product strategies

Apr 22, 2019
Beauty
The Growing Importance of Beauty Consultants in a Digital World

Market research beauty analyst provides insight into the impact that beauty consultants have on in-store shoppers and retailers in the UK

Roaming America With Prepaid

Connected Intelligence President, Eddie Hold, recaps his experience purchasing prepaid smartphones from four carrier stores as he gets ready to hit the road to conduct research for his latest report.

Apr 17, 2019
Office Supplies
Kindness Rocks

Similar to benefits of adult coloring and DIY slime, The Kindness Rocks Project is an outlet for consumers to collectively participate in an activity that connects them and supports compassion through the process. With spring underway, summer fast approaching, and back-to-school season down the road, this is a trend to watch.

Michael Diamond
Apr 9, 2019
B2B Technology
SMB Spending Intentions Paint a Rosy Picture for the U.S. Tech B2B Indirect Market in 2019

According to NPD’s most recent SMB Quarterly Technology Monitor, 54 percent of small businesses with 500 or fewer employees plan to spend on technology purchases in 2019. NPD’s B2B technology analyst, Michael Diamond, takes a look at what categories they anticipate spending on.

Apr 5, 2019
Entertainment
Convergence: A Love Story

NPD’s entertainment industry analyst provides insight into the business end of IP in entertainment

Mar 29, 2019
Beauty
Gender Fluidity in Makeup

Inclusivity, representation, and equality – in the beauty community these words are becoming as common as attractive, sexy, and feminine used to be. We are observing an increasing number of brands relying on male brand ambassadors and influencers to promote cosmetics.

Mar 27, 2019
Food Consumption
Will Legal Marijuana Create New Food Opportunities?

A look at whether or not there are changes in snack food consumption in areas where marijuana has been legalized.

The Dream of A La Carte TV

NPD’s Connected Intelligence Analyst, John Buffone, takes a look at how the direct-to-consumer (DTC) trend extends beyond CPG brands and has established a foundation in the TV and Movie industries.

Mar 14, 2019
Sports
Sneakernomics: E-commerce in Sports Retail

While e-commerce giants pose big competition, brands and retailers are successfully building their own niche, online platforms and there remains plenty of room to grow in this space. Matt Powell highlights the strategies and ways in which brands and retailers can win online.

Mar 8, 2019
Foodservice
Breakfast Is Sunny Side Up

Breakfast at restaurants and foodservice outlets has shown consistent traffic growth over the last several years. The only foodservice meal with year-over-year growth.

Edgy Phones Bring Hope At MWC19

NPD’s Connected Intelligence President, Eddie Hold, shares highlights from MWC2019 including 5G, foldables, and other interesting mobile phone form factors that are working to break the mold.

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