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The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Apr 26, 2017
Toys

Customization and User-Generated Content Impacts Canadian Toy Industry

Kids today are being raised in a technologically advanced digital world that provides the ability to personalize and customize their gaming and non-gaming online experiences.   87% of Canadian kid...

Apr 24, 2017
Retail

Traveling Dollars

Nearly half of consumers recently told NPD they plan to spend less in the next 12 months. Of course, consumers will rarely say they want to or plan to spend more. Then again, if it is something th...

Apr 24, 2017
Beauty

Macy’s Shows Consumers How to Match Their Mood with Fragrance

If you weren’t able to visit the annual Macy’s Flower Show in Herald Square earlier this month, you missed a real treat. If you experienced it then you know what I’m talking about. The carnival fl...

More Artificial Than Intelligent

Spring is making a late arrival in New York this year, and the delay is beginning to take its toll. Last week, as I prepared to drive back from the warm, balmy air of Virginia towards New York, I ...

Apr 13, 2017
Food Consumption

Are Online Grocers Encouraging Multiple-Stop Shopping?

I sometimes feel in the minority of men when it comes to grocery shopping because I actually don’t mind the task. Between NPD’s and my anecdotal research sources (a.k.a. my friends), men typically...

Fashion vs. Function

I’ve finally done it. I had to. My shoulders couldn’t take it anymore. What major life change am I referring to? I made the switch from tote bag to backpack for work and travel. And it’s great.  ...

Apr 10, 2017
Apparel

Survival of the Fittest

Ivy Park, Victoria’s Secret, Old Navy, and Calvin Klein are not your “traditional” athletic apparel brands, but they are making their presence known within the activewear category. The definition ...

Apr 6, 2017
Beauty

Customization is the Expectation

I like my things a certain way. I order a Grande Iced Caramel Latte with extra caramel at Starbucks; I jump at the opportunity to choose products that I’ll receive in my FabFitFun subscription box...

Four Thousand Pixels Streaming to a TV Near You

Have you streamed video? Of course you have, as the majority of U.S. homes subscribe to a streaming service such as Netflix, Amazon Video or Hulu. Have you watched programming on a 4K TV? Maybe, ...

Mar 28, 2017
Technology

Canadians’ Spend on Printing hits 4 year high

Here we are at the start of 2017, years removed from the time when many analysts would not hesitate to tell anyone that would listen that the days of consumers printing are coming to an end.  Yet ...

Mar 22, 2017
Food Consumption

When It Comes to Defining “Healthy,” It’s Personal

 The U.S. Food and Drug Administration started a public process to redefine the “healthy” nutrient content claim for food labeling. They want to make sure the definition for the “healthy” labeling ...

Mar 15, 2017
Office Supplies

Women’s Movement Impacts Spending on Office Supplies

Setting political views aside, the women’s movement has positively influenced the sales of office supplies. Demonstrations during the Women’s March took place in over 600 cities around the world. ...

Mar 15, 2017
Sports

Sneakernomics: Marketing with Millennials, Part 2

How can brands and retailers better resonate with Millennials, who hold tremendous influence now and in the future? It starts not with knowing, but understanding them. Millennials are focused on ...

Mar 14, 2017
Food Consumption

G M Ooooh Here We Go Again!

I’m often asked if non-GMO is a passing fad or engrained behavior, and given how often I’ve been asked this over the years I’m going with the latter. But it’s not just my gut instinct that’s drivi...

Mar 13, 2017
Apparel

Navigating the Retail Course Correction

Though store closings are not considered new news, there was a plethora of retailers officially announcing their closures earlier this year, including a number of industry leaders. And while busin...

Mar 13, 2017
Toys

Toy Industry Predictions for Holiday 2017

Spring is in the air, but it’s also an opportune time for toy industry players to begin planning for the next holiday season. If 2016 is any indication, a fresh strategy will be even more essentia...

Mar 7, 2017
Sports

The Millennial Myth

From foodservice to fashion, it seems that all retailers these days are looking to attract the elusive Millennial. If you work in the industry, chances are you hear the term used at least a handfu...

Mar 7, 2017
Sports

Sneakernomics: Marketing with Millennials, Part 1

Brands used to market to Boomers; successful brands today market with Millennials. Millennials, or the generation born between 1981 and 1996, are now a larger group than the Boomers, who were bor...

Mar 1, 2017
Video Games

A week of incredible potential, and change, in the Video Game market

What a week. One would normally expect the release of a new console platform to dominate gaming news in the days leading up to its launch. This is 2017, however, and it has seemingly become normal ...

Feb 27, 2017
Video Games

Retail can benefit from the emerging Games as a Service model

Games as a Service (GaaS) is a term gaining significant traction within the video game marketplace, for good reason. These types of games, which frequently include digital add-on components such a...

Feb 23, 2017
Sports

Sneakernomics: How Golf Lost the Millennials

2016 was not kind to the golf industry. Nike announced it was exiting the equipment business, Golfsmith went bankrupt and shuttered, hundreds of golf courses closed, and Ben Hogan filed for bankru...

Feb 16, 2017
Food Consumption

Virtual Grocery Shopping Reality

Driving with my family recently after a long trip away, we pondered what we would do for dinner. We spent the last several days eating restaurant meals and were craving a home cooked dinner. The probl...

Feb 14, 2017
Sports

Sneakernomics: Tax Refund Delays Can Hurt the Sports Business

In 2015 Congress passed the Protecting Americans from Tax Hikes (PATH) Act. One of the main provisions of PATH was to slow down taxpayer refunds for the Earned Income Tax Credit (EITC) and/or the ...

Feb 13, 2017
Beauty

A Cleaner Approach to Natural Skincare

Growing up in New York City I had access to many things the common teenager did not. Around the corner from my apartment was the city’s first Whole Foods Market. I remember the opening very well and h...

Feb 9, 2017
Home

Will a Holiday Hero be a 2017 Trailblazer?

When many key general merchandise categories struggled to meet holiday sales of the previous year, let alone beat them, home products categories proved to be a key component of retail sales succes...

Things are About to Get Pretty Sticky

Each year, a new trend sweeps the hallways of schools across the United States. We’ve seen coloring, rubber band bracelets, boondoggle, and many more in recent years. This year the hashtag “#Slime...

Feb 7, 2017
Home

Holiday Performance Extended Year of Growth in Small Appliance Market

2016 was a great year in the Kitchen Electrics market, ending the year up +6% in dollars, with dollar growth in all but four of the Kitchen Electrics categories NPD measures. A large factor in the...

Feb 7, 2017
Sports

Sneakernomics: Sports is Catching the Disease that’s Killing Retail

My colleague Marshal Cohen recently wrote a blog, “An Urgent Message for Retail,” and in it he states that during the holiday season, “…consumers appeared to have grown numb to the early and const...

Feb 3, 2017
Video Games

Small Games a Big Opportunity for US Video Game Retail

A dramatic change has been happening at gaming retail since the beginning of the decade.  Retail game sections have shrunk, packaged game sales have declined, more games have been released exclus...

TV Sales Are One of Many Reasons to Be Interested in Super Bowl LI

Even though we are just casual NFL fans in my house, the Super Bowl is still an exciting event for us. This year, my wife and kids are looking forward to Lady Gaga’s halftime performance – and the...

Feb 2, 2017
Retail

An Urgent Message for Retail

There was one big thing missing from Holiday 2016 – a sense of urgency among consumers, and that should create a sense of urgency among retailers to take action. Such a unique holiday shopping sea...

Peering Over the Edge: Looking Forward to See How CE Can Get Back to Growth

2016 ended with a mixed bag of holiday sales and proved to be a very uneven year overall for the CE space. As we near the end of the first month of the new year, we’re  stopping to reflect on some...

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