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The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

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Apr 13, 2021
B2B Technology
Returning to Normal: What Recovery Looks Like in B2B Tech Reseller Verticals

As the country begins its slow return to ‘normal’ we’re starting to see improvement in specific industry sectors across the broader economy, while others remain severely impacted. See NPD’s B2B tech expectations for reseller channel purchasing through various vertical sectors in this latest blog by Mike Crosby.

Apr 5, 2021
Toys
Sustainability in Toys

Sustainability is a topic that is taken very seriously within the global toy industry, with every major player taking on the challenge of seeking alternatives to bring sustainable solutions to packaging and products.

Another Roadside Attraction

By 2050 it is estimated that half the cars on the road, globally, will be electric powered. What does that mean for the traditional gas station? See thoughts from NPD’s Connected Intelligence President, Eddie Hold, on this topic in his latest blog.

Mar 23, 2021
Sports
Sneakernomics: Let’s Talk About Walking Shoes

More and more consumers indicate they are walking for fitness, opening opportunities and resulting sales implications in the athletic footwear market.

From “House Shoes” to Heels? What Will Really Drive the Recovery in Fashion Footwear and Accessories

Beth Goldstein of The NPD Group notes that any increase in dress shoe sales will be occasion-based and surges will be short-lived.

Mar 12, 2021
Sports
Growth in the Outdoor Consumer Base Signals Opportunity for the Industry

Consumers have undeniably found refuge in the outdoor industry during the pandemic, and The NPD Group expects this engagement will endure for the long haul.

Mar 5, 2021
Beauty
Finding Beauty in the Simple Things

The early start to Valentine’s Day fragrance sales may be an indicator of what we can expect around Mother’s Day and Father’s Day.

Mar 4, 2021
Foodservice
The Iconic Burger

Is there any foodservice meal more iconic than a burger and fries? Accompanied, of course, by a pile of hot crispy fries right from the fryer. Burgers are the top center-of-the-plate food item in Canada, and always have been.

Mar 4, 2021
Sports
Sneakernomics: How to Measure 2021 Success in Sports Retail

Comping 2021 to 2020 sales will prove challenging. Powell explains why the best way to measure success in 2021 is through capturing market share profitably.

Feb 19, 2021
Office Supplies
Redesigning The Future

Office supplies industry analyst, Leen Nsouli, takes a look at how increasing moving rates are driving sales of mailing/shipping supplies in the industry.

Feb 19, 2021
B2B Technology
Distribution: The Engine that Keeps the Channel Running

Read about 2020 technology distribution highlights and a 2021 outlook from NPD’s B2B Tech analyst, Mike Crosby.

Downsizing Smartly

NPD Connected Intelligence President, Eddie Hold, takes a look at how renting vs. buying impacts smart home device ownership and usage.

Feb 10, 2021
Sports
Sneakernomics: Golf and Team Sports Equipment Recap of 2020 Results

Sales in some categories recovered nicely during summer, helping 2020 sales for golf as well as tennis equipment, basketball hoops, and training aids, among others, to grow.

Feb 2, 2021
Foodservice
Top Five Trends in Europe Foodservice to Watch for in 2021

NPD’s Foodservice teams in Europe highlight the five most important trends they expect to see in the European out-of-home market in 2021

Feb 1, 2021
Automotive
Paving the Way for Opportunity in 2021

2020 proved to be much better than anticipated for the automotive aftermarket, with an expanded customer base that will drive more opportunity in 2021.

Jan 27, 2021
Toys
Can SVOD Content Stabilize Toy Sales Years After Theatrical Release?

Historically it has become very common for a film franchise to expect sharp declines in toy sales the year after a theatrical film release. Can SVOD content stabilize toy sales years after theatrical release?

Jan 27, 2021
Office Supplies
Finding Balance in 2021

See thoughts on what lies ahead for the Office Supplies industry in 2021 from Leen Nsouli, NPD’s Office Supplies industry analyst.

Jan 22, 2021
Sports
Sneakernomics: Recap of Athletic Footwear and Activewear’s 2020 Performance

Matt Powell recaps how sneaker and sport footwear sales as well as activewear fared in the unconventional year of 2020, and which categories hold opportunity ahead.

Fashion Footwear & Accessories in 2021: The More Things Change, the More they Stay the Same

Maximizing on comfort and seeking long-term value are among the consumer preferences that accelerated during the pandemic, and will continue in the year ahead.

Piecing Together a Retail Roadmap for 2021

There will be some level of recovery in 2021, but much uncertainty remains. But this knowledge can help retail prepare for consumer shifts that will emerge.

2021 is About Forming a Foundation

Many consumer needs will remain amidst uncertainty and beyond, but the way they use products will evolve. The home industry must adapt in order to drive sales.

Jan 11, 2021
Apparel
Finding Comfort in 2021

Today’s circumstances are leading us to seek out a sense of security - a mindset that is impacting how we are investing in our wardrobes now and in the future.

Jan 8, 2021
Beauty
Where Beauty Finds Success in 2021

Larissa Jensen outlines the beauty industry markers we are watching today as we enter another year of the 2020’s.

Jan 8, 2021
Toys
Metamorphosis – The U.S. Toy Industry Word for 2021

Dictionary.com chose “Pandemic” as the 2020 Word of the Year but their People’s Choice 2020 Word of the Year contest resulted in “Unprecedented” as the winning word to describe the yea

Jan 7, 2021
Sports , Footwear
Sneakernomics: 2021 Outlook for Sports Retail

2021 will be faced with its own set of challenges to overcome, and opportunities to be had across the sporting goods, outdoor, recreation, and fitness markets.

Jan 6, 2021
B2B Technology
2021: A Look Ahead For The Channel

See thoughts on what lies ahead for the B2B tech channel in 2021 from Mike Crosby, NPD’s B2B Tech industry analyst.

2021 Outlook for the U.S. Food and Beverage Industry

U.S. consumers’ eating attitudes and behaviors changed as a result of the COVID-19 pandemic. This 2021 outlook looks at how these behaviors may shift or remain the same in the new year.

Jan 4, 2021
Foodservice
2021 – A Year of Hope and Recovery

Five reasons why the U.S. foodservice industry will endure through whatever 2021 brings, and three optimistic predictions based on the hope of new COVID vaccines.

Dec 18, 2020
Beauty
The Beauty of Gifting

Consumers continue to invest in skincare and hair, but it is products that promote wellness, self-care, and pampering that are accelerating growth

Dec 16, 2020
Sports
Sneakernomics: Growth Opportunities for Sports Retail Heading into 2021

Amidst the uncertainty, there remain plenty of positive opportunities for the outdoor, sports and fitness equipment, and athletic footwear markets in 2021.

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