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Insights and Opinions From Analysts and Experts in More Than 20 Industries

Jul 18, 2017
Toys

You’ve Heard of KGOY, But What About AGYO?

I’m sure many of you have felt this same feeling as I have… I might look older on the outside, but I feel like I’m still 25 on the inside. I’m a grown woman with teenagers, but sometimes I want to...

Jul 17, 2017
Sports

Sneakernomics: The Future Looks PUNY!

There has certainly been a lot of bad news for the U.S. sports industry recently. We cited the dramatic slowdown in the sneaker purchases by Hispanics, as well as a pessimistic prediction for back...

Jul 11, 2017
Toys

Back-to-School: Friend or Foe to the Toy Industry?

It’s hard to think about the topic of back-to-school when my kids just wrapped up school only two weeks ago here in New York. But, alas, we at NPD have already started to talk about it as retailer...

Jul 11, 2017
Foodservice

What’s Really Happening With Independent Restaurants?

I’m very privileged to get to travel this great nation each week and share data and insights about food and beverage consumption trends. While it’s my job to share what I’ve learned from studying ...

Prime Day Showing Its Age

With Amazon’s now annual summer buying event upon us, we’re looking back at the past two years to evaluate the impact of Prime Day to tech vendors, to Amazon’s tech business, to Amazon’s Kindle/Ec...

Branded Logo Tees - The New “It Thing”?

Fashion trends are a funny thing. Whether it’s mom jeans or bomber jackets, rompers or Birkenstock’s, you never quite know what the next “in thing” will be. Well earlier this week as I was on my ...

Jul 10, 2017
Sports

Sneakernomics: Athletic Footwear and Activewear Back-to-School 2017 Predictions

I am more pessimistic today than I was in December about the short-term prospects for the U.S. athletic footwear and apparel markets. Late last year, my expectation was that 2017 would be an average y...

Jul 10, 2017
Automotive

Shifting [Generational] Gears

The automotive aftermarket will see a complete transformation of its core consumer over the next 10 years. Millennials, who have now surpassed Baby Boomers as the largest living generation in the U...

Jun 29, 2017
Apparel

Entering the World of “Spashion”

Eight glasses of water…check. Ten thousand steps…check. Whole grains…check. From clean eating to athleisure makeup, the idea of living a healthy lifestyle is here to stay and making its presence k...

Jun 28, 2017
Beauty

The New Age

Recently, my mother broke both of her wrists and had casts from her hands to her elbows for two months. One of her main concerns was her nightly ritual of potions and lotions that my step-father w...

Jun 26, 2017
Sports

Sneakernomics: Hispanics’ Sneaker Slowdown

U.S. athletic footwear sales have been a puzzle this spring. While I accurately predicted the weakness due to the late income tax refunds and late Easter, the expected bounce-back simply did not h...

Michael Diamond
Jun 23, 2017
Technology

K12 - “This is U.S. history, I see the globe right there.”

It’s that time of year again; school instruction is coming to a close and Jeff Spicoli is about to get a visit from Mr. Hand to go over the history lessons he ignored (reference: Fast Times at Rid...

Jun 19, 2017
Footwear

Déjà Shoe

In the mid-‘90s, as a junior in college, I asked my boyfriend, Ross, (now husband) to buy me shoes for our one-year anniversary, rather than roses. This may have seemed a bit offbeat and forward t...

Jun 15, 2017
Sports

Sneakernomics: Fall Sports Recap

Earlier this month, I wrote about the slow start to the spring sports season. Looking at the traditional fall season sports, including soccer, American football and basketball, I am expecting sale...

HomePod is an Interesting Test for Apple

This time last year, when interest in the Amazon Echo and Google Home were at a fever pitch, many observers wondered why Apple hadn’t yet made a voice-activated speaker. After all, Apple has the p...

Jun 8, 2017
Home , Appliances

A Long-Term Proposition

The general thinking around healthy-living has evolved. Instead of “going on a diet,” which is a short-term behavior, more people seem to be thinking of their diet in the broader sense and are foc...

Noise in the Smarter Machine

The lady sitting in front of me on the tram was clearly into her music. She was using headphones, but we could all clearly hear Eric Clapton’s dulcet tones explaining that he would, “wait in this ...

Jun 7, 2017
Sports

Sneakernomics: Spring Sports Have Not Yet Sprung

Unconventional springtime weather that’s more akin to the late fall season is having a dampening effect on U.S. team sports equipment sales. With the recent expansion of The NPD Group’s Retail Trackin...

Jun 2, 2017
Beauty

The Secret Behind Suncare

­­­One of the things that I love most about my job is that there is so much data available at my fingertips.  When I’m looking for a new product to buy, I always turn to NPD data first to see what...

Jun 1, 2017
Video Games

Video Game Industry Predictions for Holiday 2017 and What to Watch at E3

2017 has been a fantastic year to be a video game fan.  The Nintendo Switch has experienced a strong launch, supported by The Legend of Zelda: Breath of the Wild and Mario Kart 8 Deluxe.  Highly ...

Jun 1, 2017
Foodservice

The Growing Influence of U.S. Hispanics: Are you Ready?

If you’ve heard me speak in public then you’re well aware of how I describe change in food and beverage habits – slow like the movement of the tectonic plates, but this means you need to take many...

Michael Diamond

I Wouldn’t Do That if I Were You – The Surveillance Market

Physical security and cybersecurity go hand-in-hand with protecting corporate assets; and while news of cybercrime has recently dominated the headlines, issues regarding security as a whole have b...

May 30, 2017
Sports

Sneakernomics: Golf Sales in Decline

As I wrote about here, the macro environment for golf is pretty unpleasant. Courses are closing, brands are shuttering, retailers are going out of business, and young people are not adopting the g...

All That Glitters…

LeEco’s vision for the U.S. was bright and promising, but a bit more fleeting than some anticipated. The company started that way, with a spectacular launch event that promised an array of hardwar...

May 18, 2017
Sports

Sneakernomics: The U.S. Team Sports Equipment Marketplace

This week, NPD reached another important milestone with the launch of its team sports equipment tracking service: we now provide the most comprehensive reporting available on the entire universe o...

May 17, 2017
Sports

Understanding Seasonality in Active Apparel and Footwear

After another cold, harsh winter, the weather in Canada is starting to get warmer and the snow has finally melted away. Perhaps not surprisingly, it’s common for consumers at this time of the year to ...

May 15, 2017
Toys

Fidgets, games, LEGO tape: Social media puts emerging trends on fast forward

In early April, I searched for fidget toys online. They were in the news thanks to Autism Day, and I was curious to see what was available on my local site in France. There were very few, and they...

May 8, 2017
Sports , Footwear

Sneakernomics: Here Comes Gen Z, Part 2

In a recent blog I highlighted some of the major differences between Millennials and Generation Z. I get a lot of questions on how to understand the profile and values of Gen Z, and for brands and...

May 3, 2017
Sports , Footwear

Sneakernomics: Why Q1 Did Not Bode Well for U.S. Athletic Footwear Sales

Contrary to the positive overall results we saw in the first quarter of 2015 and 2016, Q1 was a mixed bag that left the total U.S. athletic footwear market down 3 percent for the first three month...

May 1, 2017
Sports

Sneakernomics: Here Comes Gen Z, Part 1

I’ve written a lot about Millennials, but there is another cohort, Generation Z, that’s just as large in both scope and influence. While there are similarities between the two, they are distinct e...

Apr 26, 2017
Toys

Customization and User-Generated Content Impacts Canadian Toy Industry

Kids today are being raised in a technologically advanced digital world that provides the ability to personalize and customize their gaming and non-gaming online experiences.   87% of Canadian kid...

Apr 24, 2017
Retail

Traveling Dollars

Nearly half of consumers recently told NPD they plan to spend less in the next 12 months. Of course, consumers will rarely say they want to or plan to spend more. Then again, if it is something th...

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