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Insights and Opinions From Analysts and Experts in More Than 20 Industries

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The New Pixel 4 - Is Google Ready to Take on the Mobile Goliaths?

This week Google launched its much-anticipated flagship smartphone, the Pixel 4. The previous Pixel iterations were unable to reach the masses, but will this new successor give Google the spot it deserves in the ranks?

Oct 16, 2019
Food Consumption
Breakfast in Bed – At Night?

New food trends research shows that there is a changing consumer mindset of what constitutes a breakfast food, and traditional breakfast foods are now being eaten throughout the day.

Oct 10, 2019
Sports , Footwear
Sneakernomics: What Does the NBA-China News Mean for Sports Brands?

NPD’s Matt Powell offers his analysis of the NBA-China dilemma and what the potential implications are for sports brands.

Women’s Handbags – The New Normal

The women's handbag industry has seen a major shift over the past 3 years with declining sales and many marketplace and consumer changes. Will it bounce back?

Oct 3, 2019
Apparel
Influencing Up: The Younger Generation’s Impact on Sustainable Fashion

Brands like Everlane are changing the perception of sustainable apparel, and younger consumers are paying close attention with passion, and their wallets.

Oct 1, 2019
Beauty
The New Clean-ical

As consumers voice concerns over ingredient safety, clinical brands that are making public statements on clean ingredients are growing by a combined +100 percent. Such brands are creating products that forgo harmful synthetics, while maintaining their clinical ethos.

Oct 1, 2019
Footwear
The Year in Footwear, So Far

NPD Footwear Industry Analyst Beth Goldstein looks at trends such as "Buy Now, Wear Now" and sustainability that continue to be hot topics among industry insiders.

Oct 1, 2019
Beauty
The Beauty of Sustainability

Beauty brands are incorporating sustainability through ingredient sourcing and reusable packaging, and through their business practices. Brands that use their voice to bring consumer attention to industry issues like sustainability are experiencing double digit growth in a softening market.

Are Consumers Walking the Sustainability Talk?

The sustainability issue is now front and center and although adoption may be slow, it’s top of mind with consumers and change is beginning to happen, but there still is a long way to go in terms of mass consumer adoption of sustainability efforts.

Sep 25, 2019
Sports , Footwear
Sneakernomics: Checking in on the Run Specialty Market

According to NPD’s Matt Powell, Hoka One One and On Running are two brands within the run specialty channel that are showing strong growth and boosting results within that market. Another brand the market should keep an eye on is Oofos; they are trending nicely in run specialty, and in his opinion could be the next big comfort brand.

Sep 20, 2019
Video Games
2019 Year-End Expectations for the U.S. Video Game Market

Strength in mobile gaming and growth in digital spending on consoles are two factors that will lead to a successful 2019 for the U.S. video games industry.

Teetering On The Edge Of Innovation

In the CE space there seems to be a lack of compelling innovation, says Eddie Hold, President of NPD's Connected Intelligence. Phone and smartwatch launches have become small iterative enhancements rather than substantial innovations, while IFA, was a muted affair. So what will help tech reinvigorate the market?

IFA Goes Mobile

IFA hasn’t historically received much attention from the mobile world, but that’s been changing as smartphone vendors shift their focus from overly mature markets like the U.S. to EMEA markets where there are still growth opportunities. Industry analyst, Brad Akyuz, highlights some of the mobile announcements from this year’s show.

What’s Up Apple’s Sleeve This September?

For those of us living in the northern hemisphere, the beginning of September marks the end of the summer with colder weather ahead. But if you are one of the 900 million iPhone owners, and especially if it’s time to replace your current device, September also marks the grand unveiling of Apple’s latest and greatest in the iPhone series and more.

Sep 4, 2019
Sports
Make Way for the Anglers

Fishing has established itself as a growth driver for the U.S. paddlesports market, but is also emerging as a focus of growth for the broader specialty outdoor market. Dirk explains how, and why, fishing apparel and equipment are making their way into more stores that once avoided the category.

New Buyers Will Power Tech’s Growth

NPD Industry Analyst, Ben Arnold, explores a growth opportunity for technology brands by targeting new groups of shoppers online.

Sep 3, 2019
Sports
Sneakernomics: Back-to-School 2019 Athletic Footwear Trends

NPD’s sports industry advisor Matt Powell offers up his perspective on how the back-to-school season of today differs from years past, and what athletic footwear brands and products are trending this year.

The Current State of the Tech Market and NPD’s Outlook

Over the next three years NPD is forecasting strong growth for the consumer electronics industry. Through 2021, we are expecting to see a 3 percent revenue increase, which is notable for a mature market where consumers are not replacing or repurchasing tech items at the same rate they did in prior years.

Michael Diamond
Aug 19, 2019
B2B Technology
Microsoft Inspire Recap – Collaboration, Cloud and AI

NPD’s B2B technology industry analyst, Michael Diamond, looks at the key trends from Microsoft’s Inspire conference that are top-of-mind for partners.

Michael Diamond
Aug 7, 2019
B2B Technology
Data: Your Competitive Edge

As businesses harness the power of IoT the amount of data we are generating daily is continuing to grow. This presents an opportunity for companies to enlist business intelligence and database systems software (a component of the of the overall IoT ecosystem), to make data their competitive edge.

Jul 31, 2019
Food Consumption
Food Influencers Are Among Us

You don’t have to be a social media celebrity to influence the food and beverage behaviors of other consumers. There are more than 30 million grassroots influencers who have the potential to change others’ behaviors in a large way.

Michael Diamond
Jul 31, 2019
B2B Technology
First Half 2019 State of the B2B Tech Market: Software Spotlight

Despite global trade challenges and a potential global economic slowdown, the channel has continued to perform well through the first half of 2019. Software led the market with an 8 percent year-over-year growth, now representing 26 percent of industry sales.

Jul 31, 2019
Sports
Sneakernomics: Athletic Footwear and Activewear’s Performance in the 1st Half of 2019

NPD Sports Industry Analyst Matt Powell reviews the performance of athletic footwear and activewear categories during the first six months of 2019. From sport and performance footwear to athletic attire and more, this performance review takes a look at where the industry currently stands and could potentially be heading.

Jul 31, 2019
Beauty
Festival Hair: Is Boho-Chic Here to Stay?

At major music events like Coachella, festival-goers want to be camera-ready at all times. Savvy retailers are marketing to this audience, and sales of specialty hair products such as glittery and holographic hair gel rose this year in the week leading up to the festival.

Jul 30, 2019
Sports
Sneakernomics: First Half 2019 Team Sports, Golf and Fitness Equipment

Given all the headwinds in team sports and golf, the industry fared better than expected in the first half of 2019. In this post, Sports Industry Analyst Matt Powell breaks down increases and declines from the first half of the year.

The T-Mobile/Sprint Merger Inches Towards Closure

The T-Mobile/Sprint merger is (almost) complete, having passed the major hurdle of gaining approval from the Department of Justice (DoJ) on Friday. But what have they had to sell and what does Dish need to accomplish to be successful? Read more in this blog by Eddie Hold, president of NPD Connected Intelligence.

Jul 23, 2019
Watches Jewelry
What’s Making Women Tick?

Female consumers are becoming better educated about the craftsmanship behind a mechanical watch, resulting in double-digit growth of higher value options.

Jul 19, 2019
Automotive
Fueling Innovation in the Automotive Aftermarket

In the automotive aftermarket, one doesn't typically think of hot and exciting innovations like those that are constantly coming out of the consumer technology industry. But there are a number of ways existing products are finding their way to consumers, and automotive suppliers should be paying attention. What might the next out-of-the-box product use be?

Jul 18, 2019
Sports
Sneakernomics: Are We “Post-Sneaker”?

For decades, U.S. consumers coveted the latest athletic footwear being touted as the most technologically advanced with the power to make a consumer a better runner, basketball player, tennis player, or even an aerobics superstar. Now that athleisure is the leading footwear category, is performance footwear all but done?

Jul 15, 2019
Sports
Outdoor Retailer 2019 and the Rise of Everyday Outdoor

The concept of 'Everyday Outdoor" captures the idea of consumers seeking outdoor products with pragmatic, everyday use, as well as those that bring the 'creature comforts' of home - like coffee that stays hot - to the outdoors.

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