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The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

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Feb 19, 2021
Office Supplies
Redesigning The Future

Office supplies industry analyst, Leen Nsouli, takes a look at how increasing moving rates are driving sales of mailing/shipping supplies in the industry.

Feb 19, 2021
B2B Technology
Distribution: The Engine that Keeps the Channel Running

Read about 2020 technology distribution highlights and a 2021 outlook from NPD’s B2B Tech analyst, Mike Crosby.

Downsizing Smartly

NPD Connected Intelligence President, Eddie Hold, takes a look at how renting vs. buying impacts smart home device ownership and usage.

Feb 10, 2021
Sneakernomics: Golf and Team Sports Equipment Recap of 2020 Results

Sales in some categories recovered nicely during summer, helping 2020 sales for golf as well as tennis equipment, basketball hoops, and training aids, among others, to grow.

Feb 2, 2021
Top Five Trends in Europe Foodservice to Watch for in 2021

NPD’s Foodservice teams in Europe highlight the five most important trends they expect to see in the European out-of-home market in 2021

Feb 1, 2021
Paving the Way for Opportunity in 2021

2020 proved to be much better than anticipated for the automotive aftermarket, with an expanded customer base that will drive more opportunity in 2021.

Jan 27, 2021
Can SVOD Content Stabilize Toy Sales Years After Theatrical Release?

Historically it has become very common for a film franchise to expect sharp declines in toy sales the year after a theatrical film release. Can SVOD content stabilize toy sales years after theatrical release?

Jan 27, 2021
Office Supplies
Finding Balance in 2021

See thoughts on what lies ahead for the Office Supplies industry in 2021 from Leen Nsouli, NPD’s Office Supplies industry analyst.

Jan 22, 2021
Sneakernomics: Recap of Athletic Footwear and Activewear’s 2020 Performance

Matt Powell recaps how sneaker and sport footwear sales as well as activewear fared in the unconventional year of 2020, and which categories hold opportunity ahead.

Fashion Footwear & Accessories in 2021: The More Things Change, the More they Stay the Same

Maximizing on comfort and seeking long-term value are among the consumer preferences that accelerated during the pandemic, and will continue in the year ahead.

Piecing Together a Retail Roadmap for 2021

There will be some level of recovery in 2021, but much uncertainty remains. But this knowledge can help retail prepare for consumer shifts that will emerge.

2021 is About Forming a Foundation

Many consumer needs will remain amidst uncertainty and beyond, but the way they use products will evolve. The home industry must adapt in order to drive sales.

Jan 11, 2021
Finding Comfort in 2021

Today’s circumstances are leading us to seek out a sense of security - a mindset that is impacting how we are investing in our wardrobes now and in the future.

Jan 8, 2021
Where Beauty Finds Success in 2021

Larissa Jensen outlines the beauty industry markers we are watching today as we enter another year of the 2020’s.

Jan 8, 2021
Metamorphosis – The U.S. Toy Industry Word for 2021

Dictionary.com chose “Pandemic” as the 2020 Word of the Year but their People’s Choice 2020 Word of the Year contest resulted in “Unprecedented” as the winning word to describe the yea

Jan 7, 2021
Sports , Footwear
Sneakernomics: 2021 Outlook for Sports Retail

2021 will be faced with its own set of challenges to overcome, and opportunities to be had across the sporting goods, outdoor, recreation, and fitness markets.

Jan 6, 2021
B2B Technology
2021: A Look Ahead For The Channel

See thoughts on what lies ahead for the B2B tech channel in 2021 from Mike Crosby, NPD’s B2B Tech industry analyst.

2021 Outlook for the U.S. Food and Beverage Industry

U.S. consumers’ eating attitudes and behaviors changed as a result of the COVID-19 pandemic. This 2021 outlook looks at how these behaviors may shift or remain the same in the new year.

Jan 4, 2021
2021 – A Year of Hope and Recovery

Five reasons why the U.S. foodservice industry will endure through whatever 2021 brings, and three optimistic predictions based on the hope of new COVID vaccines.

Dec 18, 2020
The Beauty of Gifting

Consumers continue to invest in skincare and hair, but it is products that promote wellness, self-care, and pampering that are accelerating growth

Dec 16, 2020
Sneakernomics: Growth Opportunities for Sports Retail Heading into 2021

Amidst the uncertainty, there remain plenty of positive opportunities for the outdoor, sports and fitness equipment, and athletic footwear markets in 2021.

Dec 16, 2020
Looking Beyond COVID: The Rebirth of Canada’s Fashion Industry

Beyond the Pandemic: Canada’s Fashion Industry Poised For a Comeback

Dec 10, 2020
From Survival to Revival: Tracking The Pandemic in Canadian Foodservice

COVID-19 has changed the Canadian foodservice landscape forever. In just a matter of months, this crisis has eliminated years of growth and facilitated a decade of evolution.

Dec 7, 2020
Sneakernomics: Lessons to be Learned from Sports Equipment’s Success

Matt Powell outlines how U.S. consumer demand for sports and fitness equipment can be harnessed to keep sales and interest strong.

Dec 7, 2020
Makeup Just Wants to Have Fun

Collaborations and limited edition collections have drawn consumers to makeup during a year that has been particularly challenging for the market.

Dec 4, 2020
This Holiday, Home is Where the Heart is

For the year to date ending October, 2020 sales of home appliances are up +12%, while small appliance sales are up a remarkable +26% compared to last year.

Dec 1, 2020
Black Friday 2020 Was A Totally New Experience For Me, And I Loved (Most Of) It!

Online shopping, curbside pick-up, and click and collect transform Black Friday

Nov 30, 2020
Video Games , Toys
The Power of Play: Toy and Video Game Sales Hit Record Highs as Canadians Continue to Prioritize Family

November and December traditionally account for 40% of annual toy industry sales in Canada. So what happens in 2020 when the industry is already up 15% over last year through the end of October?

Remote Working and Learning Have Led to Unprecedented Growth in the Consumer Technology Industry in Canada, but will the Momentum Last This Holiday Season?

It’s no secret that the holiday season is one of the most important times of the year for electronics spending in Canada. While 2020 has certainly presented its fair share of challenges for retail in general, consumer technology is well positioned to finish the year off strong. For the year to date ending October 2020 total technology sales are 20% ahead of last year.

Nov 18, 2020
B2B Technology
Distribution's Role in Helping Drive Digital Transformation

Distribution continues to play a vital role as the engine of the channel and will be an important area of focus as we head into 2021.


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