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Matt Powell explains why the third week of March was a turning point in the evolving story of U.S. athletic footwear sales amid the COVID-19 pandemic. The hardest hit categories were those tied to youth spring sports, as across the nation scholastic spring sports have been cancelled or postponed.
Whether sheltering in place or under quarantine at home, work and school demands continue for many Americans. As most attempt to settle into this new reality, NPD saw historic sales increases in tech hardware and accessories over the first two weeks of March.
For the week ending March 15, total restaurant customer transactions declined 8% versus year ago. This most recent week of data reflect performance prior to restaurant dine-in closures mandated in states throughout the U.S. The results for week ending March 22 will reflect the restaurant on-premises closures.
Some retail industries are more vulnerable than others, but early data reveals short-term opportunities to help us all navigate the unknown path ahead.
Amidst the news of major leagues postponing their respective seasons due to COVID-19, Matt Powell dives into the implications these delays bring for sports retail.
Athletic footwear brands have been posting impressive direct-to-consumer (DTC) results, which have driven up their overall numbers. Is this true growth for the brand or simply a shift in retail margin dollars from their wholesale partners? The answer is, both. Matt Powell explains why.
Sports analyst Dirk Sorenson explains Peloton’s appeal, and the opportunities such media-based sports platforms present to sporting goods manufacturers and retailers.
eSports has the potential to change the way sports is perceived and pursued, and open new avenues for traditional manufacturers to create and market products. In his blog series, Dirk dives into what he considers the Internet of Fitness.
A booming shared economy inspired by reselling and recycling, socialized competition like Topgolf, and sales potential from the growing number of Baby Boomer retirees are among the opportunities Matt Powell outlines in his latest blog.
Coloring and art was the second fastest growing office supplies category online in 2019. Times change, but there’s a constant in the expressive, inspirational, and therapeutic role art has in our lives. A shifting landscape and more people tapping into this is spurring industry growth.
We are at an interesting crossroads when it comes to understanding the commercial foodservice consumer in Canada. For years, the Millennials have dominated much of the conversation and the Boomers have dominated much of the spending; however, as we begin this new decade, it’s becoming clear that a major generational shift is upon us.
While the Olympics remains less of a sales driver and more of a marketing play for U.S. sports retail, the latter is still important for business as a brand awareness builder and an opportunity to showcase new products and technologies.
Matt Powell recaps the categories, brands, and trends that impacted athletic footwear and active apparel sales in 2019.
2020 will set the stage for reinvigorated U.S. video game market expansion beginning in 2021, based on the concept of allowing more people to engage with gaming how, where, and when they want.
The new decade promises some fundamental shifts for the mobile market, offering both opportunities and threats to the status quo. See thoughts from NPD’s Connected Intelligence President, Eddie Hold, on some of the most important topics in this piece.
Consumers have new priorities entering 2020 and these will factor into how the fashion footwear and accessories markets fare. Brands and retailers need to be bold in their efforts to drive consumer engagement through product, experience, and messaging.
Broad range issues including trade concerns and the presidential election, as well as the Olympics and eSports are among Matt Powell’s top themes impacting sports retail this year.
What can we expect from the Canadian foodservice in the first quarter of the year? Get the Q1 2020 foodservice outlook on traffic, dealing, delivery and more.
From technical innovation to capitalizing on emerging gamification opportunities like Zwift’s take on eSports, Dirk Sorenson outlines what should be the running industry’s goals for long and short term success in the months ahead.