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Mar 31, 2020
Sports
Sneakernomics: A Turning Point for Athletic Footwear Sales amid COVID-19

Matt Powell explains why the third week of March was a turning point in the evolving story of U.S. athletic footwear sales amid the COVID-19 pandemic. The hardest hit categories were those tied to youth spring sports, as across the nation scholastic spring sports have been cancelled or postponed.

It’s Time for Home Productivity to Shine

Whether sheltering in place or under quarantine at home, work and school demands continue for many Americans. As most attempt to settle into this new reality, NPD saw historic sales increases in tech hardware and accessories over the first two weeks of March.

Mar 26, 2020
Foodservice
Food and Beverage Behavior During COVID-19 Outbreak

For the week ending March 15, total restaurant customer transactions declined 8% versus year ago. This most recent week of data reflect performance prior to restaurant dine-in closures mandated in states throughout the U.S. The results for week ending March 22 will reflect the restaurant on-premises closures.

Mar 24, 2020
Retail
U.S. Retail Consumer Trends Shift Dramatically Amid COVID-19 Crisis

Some retail industries are more vulnerable than others, but early data reveals short-term opportunities to help us all navigate the unknown path ahead.

Mar 18, 2020
Home
Home Décor Delivers Space Solutions

Consumers are doing more at home, and many are looking to simple do-it-yourself (DIY) renovations or room make-overs to solve their space needs.

Mar 17, 2020
Beauty
Beauty in a Time of the Coronavirus

How will the coronavirus pandemic and social distancing impact beauty routines and sales? Given the store closures, can we expect to see more sales shift online in the weeks ahead? Larissa Jensen outlines what’s happening in beauty today.

Mar 13, 2020
Sports
Sneakernomics: The Impact of Sports Cancellations on the Sports Retail Market

Amidst the news of major leagues postponing their respective seasons due to COVID-19, Matt Powell dives into the implications these delays bring for sports retail.

Mar 6, 2020
Foodservice
What’s in a (Brand) name

NPD looks at iconic brands in the foodservice industry

Mar 5, 2020
Sports
Sneakernomics: Are Brands’ DTC Efforts Good for the Sports Industry?

Athletic footwear brands have been posting impressive direct-to-consumer (DTC) results, which have driven up their overall numbers. Is this true growth for the brand or simply a shift in retail margin dollars from their wholesale partners? The answer is, both. Matt Powell explains why.

Feb 27, 2020
Sports
The Internet of Fitness, Part 2: The Peloton Effect

Sports analyst Dirk Sorenson explains Peloton’s appeal, and the opportunities such media-based sports platforms present to sporting goods manufacturers and retailers.

Feb 21, 2020
Sports
The Internet of Fitness, Part 1: Plugging Into a New Era of Sports

eSports has the potential to change the way sports is perceived and pursued, and open new avenues for traditional manufacturers to create and market products. In his blog series, Dirk dives into what he considers the Internet of Fitness.

Feb 18, 2020
Sports
Sneakernomics: Opportunities in Sports Retail

A booming shared economy inspired by reselling and recycling, socialized competition like Topgolf, and sales potential from the growing number of Baby Boomer retirees are among the opportunities Matt Powell outlines in his latest blog.

5G, Gaming and a Samsung Leadership Position

NPD Connected Intelligence President, Eddie Hold, takes a look at the announcements made during this week’s Samsung event including new devices, as well as 5G and gaming

Feb 13, 2020
Office Supplies
The Modern Day Café Guerbois

Coloring and art was the second fastest growing office supplies category online in 2019. Times change, but there’s a constant in the expressive, inspirational, and therapeutic role art has in our lives. A shifting landscape and more people tapping into this is spurring industry growth.

Feb 13, 2020
Entertainment
The Witcher’s Impact Across Entertainment

The Witcher, once a more niche IP, has become widely known due to a very successful first season of its new Netflix series, catapulting it to a new level of awareness and creating tremendous value across the entertainment spectrum

Feb 11, 2020
Foodservice
Understanding the Post-Millennial Consumer

We are at an interesting crossroads when it comes to understanding the commercial foodservice consumer in Canada. For years, the Millennials have dominated much of the conversation and the Boomers have dominated much of the spending; however, as we begin this new decade, it’s becoming clear that a major generational shift is upon us.

Feb 7, 2020
Beauty
For Valentine’s Day, It’s Personal

Fragrance remains a favored gift for Valentine’s Day. In 2019, the two weeks leading up to the holiday generated over $170 million in fragrance sales in the U.S. prestige market.

Feb 6, 2020
Sports
Sneakernomics: The Sports Business in an Olympic Year

While the Olympics remains less of a sales driver and more of a marketing play for U.S. sports retail, the latter is still important for business as a brand awareness builder and an opportunity to showcase new products and technologies.

Jan 30, 2020
Food Consumption
Holiday Meals Aren’t Just for Meat Eaters

A vegetarian tests a meatless loaf on his meat-eating family and it meets with their approval… and requests for second helpings.

Jan 30, 2020
Sports
Sneakernomics: Athletic Footwear and Apparel Year in Review 2019

Matt Powell recaps the categories, brands, and trends that impacted athletic footwear and active apparel sales in 2019.

Jan 24, 2020
Video Games
Mat Piscatella’s 2020 U.S. Video Game Market Predictions

2020 will set the stage for reinvigorated U.S. video game market expansion beginning in 2021, based on the concept of allowing more people to engage with gaming how, where, and when they want.

Jan 23, 2020
Video Games
2019 US VG Predictions Results

With 2019 behind us, Mat Piscatella digs into the results from both his January 2019 and September 2019 U.S. video game market predictions.

Jan 23, 2020
Entertainment
Pokémon: Driving New Growth in a Mature IP

Pokémon’s traditional product release strategy has worked well to build a cross-entertainment juggernaut. However, there was a significant change in strategy in 2019: film.

2020: Mobile Predictions

The new decade promises some fundamental shifts for the mobile market, offering both opportunities and threats to the status quo. See thoughts from NPD’s Connected Intelligence President, Eddie Hold, on some of the most important topics in this piece.

Shifting Priorities Shape Fashion Footwear & Accessories Sales in 2020

Consumers have new priorities entering 2020 and these will factor into how the fashion footwear and accessories markets fare. Brands and retailers need to be bold in their efforts to drive consumer engagement through product, experience, and messaging.

Jan 21, 2020
Sports
Overarching Themes Impacting Sports Retail in 2020

Broad range issues including trade concerns and the presidential election, as well as the Olympics and eSports are among Matt Powell’s top themes impacting sports retail this year.

Jan 16, 2020
Sports
Sneakernomics: 2020 Predictions for Sports Retail

Matt Powell outlines his expectations on how the sports industry—from sneakers and activewear, to fitness and sporting goods equipment—will perform in 2020, and what factors will steer the trends.

Jan 15, 2020
Foodservice
What to Expect from the Canadian Foodservice Industry in Q1

What can we expect from the Canadian foodservice in the first quarter of the year? Get the Q1 2020 foodservice outlook on traffic, dealing, delivery and more.

Jan 14, 2020
Beauty
The Face of Beauty in this New Decade

What trends will shape beauty in the 2020s? Larissa Jensen expects that makeup will make a comeback; interest in natural skincare will continue, but growth will slow; and sustainability will take center stage.

Jan 9, 2020
Sports , Footwear
Strategies for the Running Market to Pick Up the Pace

From technical innovation to capitalizing on emerging gamification opportunities like Zwift’s take on eSports, Dirk Sorenson outlines what should be the running industry’s goals for long and short term success in the months ahead.

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