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The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Mar 22, 2017
Food Consumption

When It Comes to Defining “Healthy,” It’s Personal

 The U.S. Food and Drug Administration started a public process to redefine the “healthy” nutrient content claim for food labeling. They want to make sure the definition for the “healthy” labeling ...

Mar 15, 2017
Office Supplies

Women’s Movement Impacts Spending on Office Supplies

Setting political views aside, the women’s movement has positively influenced the sales of office supplies. Demonstrations during the Women’s March took place in over 600 cities around the world. ...

Mar 15, 2017
Sports

Sneakernomics: Marketing with Millennials, Part 2

How can brands and retailers better resonate with Millennials, who hold tremendous influence now and in the future? It starts not with knowing, but understanding them. Millennials are focused on ...

Mar 14, 2017
Food Consumption

G M Ooooh Here We Go Again!

I’m often asked if non-GMO is a passing fad or engrained behavior, and given how often I’ve been asked this over the years I’m going with the latter. But it’s not just my gut instinct that’s drivi...

Mar 13, 2017
Apparel

Navigating the Retail Course Correction

Though store closings are not considered new news, there was a plethora of retailers officially announcing their closures earlier this year, including a number of industry leaders. And while busin...

Mar 13, 2017
Toys

Toy Industry Predictions for Holiday 2017

Spring is in the air, but it’s also an opportune time for toy industry players to begin planning for the next holiday season. If 2016 is any indication, a fresh strategy will be even more essentia...

Mar 7, 2017
Sports

The Millennial Myth

From foodservice to fashion, it seems that all retailers these days are looking to attract the elusive Millennial. If you work in the industry, chances are you hear the term used at least a handfu...

Mar 7, 2017
Sports

Sneakernomics: Marketing with Millennials, Part 1

Brands used to market to Boomers; successful brands today market with Millennials. Millennials, or the generation born between 1981 and 1996, are now a larger group than the Boomers, who were bor...

Mar 1, 2017
Video Games

A week of incredible potential, and change, in the Video Game market

What a week. One would normally expect the release of a new console platform to dominate gaming news in the days leading up to its launch. This is 2017, however, and it has seemingly become normal ...

Feb 27, 2017
Video Games

Retail can benefit from the emerging Games as a Service model

Games as a Service (GaaS) is a term gaining significant traction within the video game marketplace, for good reason. These types of games, which frequently include digital add-on components such a...

Feb 23, 2017
Sports

Sneakernomics: How Golf Lost the Millennials

2016 was not kind to the golf industry. Nike announced it was exiting the equipment business, Golfsmith went bankrupt and shuttered, hundreds of golf courses closed, and Ben Hogan filed for bankru...

Feb 16, 2017
Food Consumption

Virtual Grocery Shopping Reality

Driving with my family recently after a long trip away, we pondered what we would do for dinner. We spent the last several days eating restaurant meals and were craving a home cooked dinner. The probl...

Feb 14, 2017
Sports

Sneakernomics: Tax Refund Delays Can Hurt the Sports Business

In 2015 Congress passed the Protecting Americans from Tax Hikes (PATH) Act. One of the main provisions of PATH was to slow down taxpayer refunds for the Earned Income Tax Credit (EITC) and/or the ...

Feb 13, 2017
Beauty

A Cleaner Approach to Natural Skincare

Growing up in New York City I had access to many things the common teenager did not. Around the corner from my apartment was the city’s first Whole Foods Market. I remember the opening very well and h...

Feb 9, 2017
Home

Will a Holiday Hero be a 2017 Trailblazer?

When many key general merchandise categories struggled to meet holiday sales of the previous year, let alone beat them, home products categories proved to be a key component of retail sales succes...

Things are About to Get Pretty Sticky

Each year, a new trend sweeps the hallways of schools across the United States. We’ve seen coloring, rubber band bracelets, boondoggle, and many more in recent years. This year the hashtag “#Slime...

Feb 7, 2017
Home

Holiday Performance Extended Year of Growth in Small Appliance Market

2016 was a great year in the Kitchen Electrics market, ending the year up +6% in dollars, with dollar growth in all but four of the Kitchen Electrics categories NPD measures. A large factor in the...

Feb 7, 2017
Sports

Sneakernomics: Sports is Catching the Disease that’s Killing Retail

My colleague Marshal Cohen recently wrote a blog, “An Urgent Message for Retail,” and in it he states that during the holiday season, “…consumers appeared to have grown numb to the early and const...

Feb 3, 2017
Video Games

Small Games a Big Opportunity for US Video Game Retail

A dramatic change has been happening at gaming retail since the beginning of the decade.  Retail game sections have shrunk, packaged game sales have declined, more games have been released exclus...

TV Sales Are One of Many Reasons to Be Interested in Super Bowl LI

Even though we are just casual NFL fans in my house, the Super Bowl is still an exciting event for us. This year, my wife and kids are looking forward to Lady Gaga’s halftime performance – and the...

Feb 2, 2017
Retail

An Urgent Message for Retail

There was one big thing missing from Holiday 2016 – a sense of urgency among consumers, and that should create a sense of urgency among retailers to take action. Such a unique holiday shopping sea...

Peering Over the Edge: Looking Forward to See How CE Can Get Back to Growth

2016 ended with a mixed bag of holiday sales and proved to be a very uneven year overall for the CE space. As we near the end of the first month of the new year, we’re  stopping to reflect on some...

Jan 26, 2017
Sports

Sneakernomics: Are Sneakerheads Important?

About every month or so, someone in the mainstream media will “discover” that sneakerheads exist. They often seek me out to ask what drives this phenomenon and what their value is to the market. A...

Jan 25, 2017
Technology

Commercial Tech Grows With The Times

The start of a new year is a time for reflection and resolutions. As we move through January we often shape and finalize goals and objectives for the upcoming year. However, in the business world ...

Jan 19, 2017
Technology

Canadians Put Premium Notebooks on Their Holiday Wish List

Another Holiday season has come to an end and based on The NPD Group’s sales results, the past 6 weeks for the IT Hardware market did very well.  Across the consumer IT industry the majority of ca...

Jan 18, 2017
Automotive

The Future of the Automotive Industry

I kicked off the New Year by attending the Consumer Electronics Show (CES) in Las Vegas – the largest trade show to come to town all year. If you have never been, it is definitely bucket-list wort...

Jan 18, 2017
Foodservice

Globally Mobile

As fascinating as the foodservice business is to me, I appreciate that not much ever happens in it compared to, say, consumer electronics or gaming. In those markets there are blockbuster new prod...

Jan 17, 2017
Apparel

Will Consumers Wear American Pride On Their Sleeves…and Deepen Their Pockets?

Change is in the air. News about companies outside of apparel bringing their manufacturing back to the U.S. is increasing. One of the largest clothing manufacturers in the U.S., American Apparel, ...

Jan 17, 2017
Beauty

Commitment Issues

My grandaunt always said, “A lady needs to have a signature perfume.” So, for years I have been on the hunt for a fragrance that I could call my own. I always dreamed that in the wake of my signat...

Jan 17, 2017
Sports

Sneakernomics: Hispanics and the Sports Business

The National Sporting Goods Association (NSGA) recently published a study entitled, “Scouting the Hispanic Market,” which explores the opportunities around Hispanics and the sports business. Multi...

Jan 17, 2017
Toys

Did you see what happened to the European toy market during Christmas week?

Did toy sales in the UK really increase 33% over Christmas week last year? Did France really jump 29%? And Germany, is it possible that toy sales spiked 47%? Granted, I may have contributed to thi...

Jan 16, 2017
Video Games

Video Game consumers should expect even more choice in 2017

Consumers of console and PC video games have never faced a more overwhelming level of choices.  There are more games, and more opportunities to spend, than ever before.  Iterative console hardware...

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