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Insights and Opinions From Analysts and Experts in More Than 20 Industries

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Aug 4, 2020
Foodservice
Now More Than Ever, Local Means Business

During COVID-19 crisis, Canadian consumers are being encouraged to buy local and support local independent restaurants, food suppliers, farmers, or suppliers.

Are We Still Shopping In Other Peoples Closets?

Despite the sanitization focus during the pandemic, shoppers had minimal concern with buying fashion on resale sites as closet organization added inventory.

Jul 31, 2020
Sports , Footwear
Sneakernomics: First Half 2020 Athletic Footwear and Activewear Sales Results

Matt Powell recaps how the sneaker and active apparel markets fared in the first half of 2020.

Marketing to the Lingering Effects of Pandemic Lifestyle at Home

The fall season will reinforce home-focused lifestyle changes cultivated by the pandemic, and consumers will look to solve a new set of food and beverage needs.

Jul 22, 2020
Food Consumption
Has COVID-19 Made Consumers Hit the Pause Button on Health?

The stay-at-home advisories across the U.S. during the COVID-19 pandemic have caused many consumers to shift their priorities, including health and wellness. Consumers are eating more indulgent foods and snacks and have put their weight loss programs on pause.

The Co-Existence Conundrum

NPD’s John Buffone looks at the importance of the subscription and transactional digital video overlap.

Jul 21, 2020
Sports
Sneakernomics: Back-to-School through the Lens of Sports Retail

Matt Powell outlines how the economic and behavioral shifts due to the pandemic will impact the back-to-school environment and sneaker sales in the weeks ahead.

Jul 17, 2020
Foodservice
Consumers Demand Safety in a post-COVID-19 Future

NPD’s Foodservice Consumer Sentiment Study reveals that health and safety will be top of mind for restaurant industry.

COVID Accelerates the Digital Evolution in Food and Foodservice Industries

The COVID-19 pandemic has brought about a myriad of behavioral changes, and among the behaviors is the rapid escalation of using technology to order groceries and from a restaurant.

Jul 7, 2020
Sports
The Top Trends Shaping Footwear Today

The pandemic has simultaneously bred new footwear trends and amplified some existing ones. Here are the top trends shaping the industry in today’s new world.

Jun 17, 2020
Sports
Cycling Accelerates In April

The enthusiasm that consumers are showing for biking, particularly for recreational and family riding, has been an amazing phenomenon for the cycling community. Dirk highlights two areas that can provide ongoing growth.

Retaining Attention in the Rip-Roaring Decade of Streaming Video

What is driving increased viewer engagement in streaming TV and what’s contributing most to subscriber churn? Find out in this piece by NPD’s John Buffone.

Jun 8, 2020
Sports
Sneakernomics: Sports Retail under COVID-19

U.S. consumer behavior and spending patterns are emerging in the data, offering a glimpse into what sports retail will look like as we move through this pandemic. Matt Powell outlines where he sees the opportunities.

Jun 5, 2020
Beauty
What’s Blooming in Beauty

While the U.S. prestige beauty market remains challenged when compared to last year, the buds emerge when we look at week-over-week sales. Fragrance for Mother’s Day and eye makeup for a nice ‘smize’ (smiling eyes) are some of the products in bloom.

Jun 5, 2020
Sports
Reinventing Family Vacation

Embracing outdoor moments and looking to create them in both the open-air and comfort of our backyards has been a natural response to stay-at-home orders. With air travel showing slow improvement and family vacation options limited, camping could have a breakout summer.

May 28, 2020
Sports
Maintaining Momentum for Fitness at Home

The home fitness trend is one of the biggest to emerge from the COVID-19 crisis. Now that consumer interest is piqued on how to exercise at home, the question for retailers and manufacturers becomes, how do we maintain the momentum established over these weeks? Dirk offers up three answers.

May 22, 2020
Retail
Retail’s Future Opportunities Look Different than Today’s Wins

Recent sales increases in several discretionary categories reflect today's buying behavior, but also offer insight to help prepare for a new way of shopping.

May 19, 2020
Foodservice
COVID-19 and British foodservice – expect to see deals, delivery and technology as part of the ‘new normal’

The ‘new normal’ we should expect to see in Great Britain’s post-COVID-19 foodservice industry will involve three key components: deals; delivery; and the increased use of technology.

May 18, 2020
Sports
A New Cycling Culture

Several cycling categories are seeing unprecedented sales growth as biking has become increasingly popular as both a family and fitness activity in today’s COVID-19 world.

May 14, 2020
Food Consumption
Shelter-In-Place Orders Are Driving Usage of Old and New Kitchen Appliances

New food market research finds consumers are harnessing certain cooking appliances more often today versus year ago with the aim of reducing preparation and cook times as well as expanding in-home options.

May 13, 2020
Foodservice
COVID-19 and British foodservice – Q1 Impact

In February, as the world watched the COVID-19 crisis unfold in China and elsewhere, the first confirmed cases were appearing in the UK, and we were heading towards the restrictions that have overwhelmed so much of British foodservice. With everyone’s thoughts focused on the restart and the recovery it makes sense to try and understand how this might be achieved.

May 5, 2020
Sports
Sneakernomics: What Sports Brands and Retailers Must Do Now

In today’s uncertain and unsettling times, Matt Powell offers his thoughts on what sports and outdoor industry brands and retailers must act upon right now to take care of their customers and businesses.

Apr 27, 2020
Foodservice
Stocking Our Kitchen Pantries Amid the Pandemic

What’s happening with those overloaded pantry shelves/freezers that consumers filled at the beginning of the virus outbreak? Almost three-fourths of consumers say they’re eating different foods now, and the vast majority of homes have five or more packages of the same item in their pantries and freezers.

Apr 27, 2020
Automotive
A New Wave of DIY Car Care

A handful of project-related automotive aftermarket categories around car washing, detailing, maintenance, and repair have recently showed significant growth. The industry has a huge opportunity to encourage do-it-yourself (DIY) vehicle projects and engage with this consumer base differently.

Apr 22, 2020
Foodservice
Meal Kits Have a New Purpose in Our New Reality

With shelter in place orders and social distancing forcing consumers to stay in their homes, a staggering number of consumers have issues finding groceries for delivery. This need to get food into the home without going into a grocery store has shined a new light on meal kits, which had been losing popularity with consumers prior to the COVID-19 outbreak.

Apr 22, 2020
Sports
Sneakernomics: Q1 2020 Athletic Footwear and Apparel Recap

NPD sports industry advisor Matt Powell shares the retail sales highlights across the U.S. athletic footwear and activewear markets for the first quarter of the year.

Apr 21, 2020
Video Games
Connections and Community – Animal Crossing: New Horizons Propels the U.S. Video Game Market

New Horizons truly defined March 2020 for the U.S. video game market and corresponding period of social distancing. There is a synthesis between this game and this time in history that will leave the two forever connected in the world of video games.

Apr 8, 2020
Sports
Embracing Health and Fitness at Home

Companies in the home fitness space are working overtime as consumers are being challenged to reinvent their exercise routines. In many ways, the COVID-19 crisis is speeding up some home fitness trends that were already underway pre-pandemic.

Apr 7, 2020
Beauty
The Beauty of Staying Home

While total prestige beauty sales are in decline in the U.S., there are several bright spots as consumers are partaking in self-care and creating a home spa environment. Despite declines across most segments, products like body oils, home scents, nail care, and hair color all posted sales growth, and some in the double-digits.

Apr 3, 2020
Home , Appliances
Now is the Time to Observe as Homebound Consumers Adjust

Consumers enter a mode of adjusted living as COVID-19 crisis continues. Necessity based DIYs drove sales growth of many home appliance categories in late March.

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