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While fragrances had become objects of consumerism, perfume makers are stepping into the spotlight and garnering attention, as consumers today are showing heightened interest for understanding, learning, and honoring the creative process of perfume making.
The growth in voice-enabled speakers has allowed consumers to begin to see the value of a more integrated smart home ecosystem. By providing a line of sight to a more robust smart home experience, speakers have become a leading indicator of smart home adoption.
Consumers want to know what a brand stands for and what motivates its decisions. Consumers want brands to align with their values. Matt Powell explains how the sports industry is winning here, through companies including Carhartt, Patagonia, Merrell, and VF Corporation.
With the launch of the Apple Watch Series 4, Apple has further separated itself from the smartwatch pack with larger edgeless screens, better resolution, and a sleeker design. However, the biggest shift heralded in by the Series 4 is a clear pivot by Apple towards the wellness and healthcare market and away from focusing primarily on fitness.
In office supplies, the market for products made from recycled materials is growing. And, as consumers look towards sustainable alternatives to traditional school supplies, reusable notebooks such as the Rocketbook, as well as dry erase boards have become popular options.
Millennial and Gen Z consumers want to know where their brands and retailers stand on important social and environmental issues, and are willing to take their business elsewhere if those positions don’t align with their own. Matt Powell explains how the outdoor and athletic markets are winning here, and where there’s opportunity.
NPD’s sports industry expert Matt Powell recaps the athletic footwear trends he is seeing take shape this back-to-school season.
NPD’s B2B Tech Industry Analyst, Mike Diamond, takes a look at the top performers and growth drivers in the security appliance market for Q2 2018.
The smartwatch has undergone an evolution over the last several years, and with increased support and features, it’s becoming more desirable to a broader range of consumers. NPD Connected Intelligence analyst, Weston Henderek, takes a look at who’s buying, use cases, and what’s next.
Apparel shopping habits are transforming with both retailers and brands evolving to meet shoppers’ elevated expectations. For apparel manufacturers and retailers it takes understanding that not all apparel consumers shop alike to get the shopping experience right.
NPD video games industry analyst, Mat Piscatella, offers his holiday predictions for 2018. So far this year, total industry spending in the U.S. reflects growth of 15 percent when compared to a year ago. All categories of spending have shown gains, including Software, Hardware, and Accessories & Game Cards
As consumers look to disconnect from today’s always-on, always-connected world of smart phones, could ‘phone romance’ result in switching to more simple devices? See NPD Connected Intelligence President, Eddie Hold’s thoughts regarding his recent switch.
LeBron James is taking his talents to LA, and Roger Federer signed a significant deal with retailer Uniqlo. What impact do endorsements have on sports apparel and footwear sales? Matt Powell offers his perspective.
NPD Connected Intelligence President, Eddie Hold, explains what makes mobile payments much simpler in other countries and speculates why the U.S. has been slower to adopt mobile payment solutions.
Activewear sales from February through April 2018 were essentially flat, as the proliferation of fashion brands emulating performance wear continues to take its toll, says NPD’s Matt Powell.
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