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How will athletic footwear sales fare? Will bikes and home fitness equipment sales maintain their momentum? Matt Powell outlines his holiday expectations here
Fashion footwear and accessories categories that align with consumers’ current lifestyles will emerge as winners this holiday season.
The surge in player count and engagement, combined with reduced spending in experiential gifting should combine to result in more available holiday dollars for video game products and services in the U.S.
While the Verizon/Tracfone deal will certainly increase pressure on T-Mobile and AT&T, the biggest impact may be felt by Dish, which now owns the Boost Mobile brand. Hear more from NPD's Connected Intelligence President, Eddie Hold, on the deal.
Holiday 2020 will be as unpredictable as the months leading up to it, but the season's spirit of giving will drive consumer spending, and new ways of shopping.
The U.S. book market is on track to have one of its best years since NPD BookScan started tracking book data in 2004.
Matt Powell outlines his expectations for the holiday season and second half of the year.
Footwear and backpacks are back-to-school staples, but purchase decisions will be made through a very different lens this year.
NPD’s B2B Technology analyst, Mike Crosby, takes a look at COVID’s impact on education spending.
Matt Powell recaps how the sneaker and active apparel markets fared in the first half of 2020.
The fall season will reinforce home-focused lifestyle changes cultivated by the pandemic, and consumers will look to solve a new set of food and beverage needs.
The stay-at-home advisories across the U.S. during the COVID-19 pandemic have caused many consumers to shift their priorities, including health and wellness. Consumers are eating more indulgent foods and snacks and have put their weight loss programs on pause.
Matt Powell outlines how the economic and behavioral shifts due to the pandemic will impact the back-to-school environment and sneaker sales in the weeks ahead.