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The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Jun 26, 2017
Sports

Sneakernomics: Hispanics’ Sneaker Slowdown

U.S. athletic footwear sales have been a puzzle this spring. While I accurately predicted the weakness due to the late income tax refunds and late Easter, the expected bounce-back simply did not h...

Michael Diamond
Jun 23, 2017
Technology

K12 - “This is U.S. history, I see the globe right there.”

It’s that time of year again; school instruction is coming to a close and Jeff Spicoli is about to get a visit from Mr. Hand to go over the history lessons he ignored (reference: Fast Times at Rid...

Jun 19, 2017
Footwear

Déjà Shoe

In the mid-‘90s, as a junior in college, I asked my boyfriend, Ross, (now husband) to buy me shoes for our one-year anniversary, rather than roses. This may have seemed a bit offbeat and forward t...

Jun 15, 2017
Sports

Sneakernomics: Fall Sports Recap

Earlier this month, I wrote about the slow start to the spring sports season. Looking at the traditional fall season sports, including soccer, American football and basketball, I am expecting sale...

HomePod is an Interesting Test for Apple

This time last year, when interest in the Amazon Echo and Google Home were at a fever pitch, many observers wondered why Apple hadn’t yet made a voice-activated speaker. After all, Apple has the p...

Jun 8, 2017
Home , Appliances

A Long-Term Proposition

The general thinking around healthy-living has evolved. Instead of “going on a diet,” which is a short-term behavior, more people seem to be thinking of their diet in the broader sense and are foc...

Noise in the Smarter Machine

The lady sitting in front of me on the tram was clearly into her music. She was using headphones, but we could all clearly hear Eric Clapton’s dulcet tones explaining that he would, “wait in this ...

Jun 7, 2017
Sports

Sneakernomics: Spring Sports Have Not Yet Sprung

Unconventional springtime weather that’s more akin to the late fall season is having a dampening effect on U.S. team sports equipment sales. With the recent expansion of The NPD Group’s Retail Trackin...

Jun 2, 2017
Beauty

The Secret Behind Suncare

­­­One of the things that I love most about my job is that there is so much data available at my fingertips.  When I’m looking for a new product to buy, I always turn to NPD data first to see what...

Jun 1, 2017
Video Games

Video Game Industry Predictions for Holiday 2017 and What to Watch at E3

2017 has been a fantastic year to be a video game fan.  The Nintendo Switch has experienced a strong launch, supported by The Legend of Zelda: Breath of the Wild and Mario Kart 8 Deluxe.  Highly ...

Jun 1, 2017
Foodservice

The Growing Influence of U.S. Hispanics: Are you Ready?

If you’ve heard me speak in public then you’re well aware of how I describe change in food and beverage habits – slow like the movement of the tectonic plates, but this means you need to take many...

Michael Diamond

I Wouldn’t Do That if I Were You – The Surveillance Market

Physical security and cybersecurity go hand-in-hand with protecting corporate assets; and while news of cybercrime has recently dominated the headlines, issues regarding security as a whole have b...

May 30, 2017
Sports

Sneakernomics: Golf Sales in Decline

As I wrote about here, the macro environment for golf is pretty unpleasant. Courses are closing, brands are shuttering, retailers are going out of business, and young people are not adopting the g...

All That Glitters…

LeEco’s vision for the U.S. was bright and promising, but a bit more fleeting than some anticipated. The company started that way, with a spectacular launch event that promised an array of hardwar...

May 18, 2017
Sports

Sneakernomics: The U.S. Team Sports Equipment Marketplace

This week, NPD reached another important milestone with the launch of its team sports equipment tracking service: we now provide the most comprehensive reporting available on the entire universe o...

May 17, 2017
Sports

Understanding Seasonality in Active Apparel and Footwear

After another cold, harsh winter, the weather in Canada is starting to get warmer and the snow has finally melted away. Perhaps not surprisingly, it’s common for consumers at this time of the year to ...

May 15, 2017
Toys

Fidgets, games, LEGO tape: Social media puts emerging trends on fast forward

In early April, I searched for fidget toys online. They were in the news thanks to Autism Day, and I was curious to see what was available on my local site in France. There were very few, and they...

May 8, 2017
Sports , Footwear

Sneakernomics: Here Comes Gen Z, Part 2

In a recent blog I highlighted some of the major differences between Millennials and Generation Z. I get a lot of questions on how to understand the profile and values of Gen Z, and for brands and...

May 3, 2017
Sports , Footwear

Sneakernomics: Why Q1 Did Not Bode Well for U.S. Athletic Footwear Sales

Contrary to the positive overall results we saw in the first quarter of 2015 and 2016, Q1 was a mixed bag that left the total U.S. athletic footwear market down 3 percent for the first three month...

May 1, 2017
Sports

Sneakernomics: Here Comes Gen Z, Part 1

I’ve written a lot about Millennials, but there is another cohort, Generation Z, that’s just as large in both scope and influence. While there are similarities between the two, they are distinct e...

Apr 26, 2017
Toys

Customization and User-Generated Content Impacts Canadian Toy Industry

Kids today are being raised in a technologically advanced digital world that provides the ability to personalize and customize their gaming and non-gaming online experiences.   87% of Canadian kid...

Apr 24, 2017
Retail

Traveling Dollars

Nearly half of consumers recently told NPD they plan to spend less in the next 12 months. Of course, consumers will rarely say they want to or plan to spend more. Then again, if it is something th...

Apr 24, 2017
Beauty

Macy’s Shows Consumers How to Match Their Mood with Fragrance

If you weren’t able to visit the annual Macy’s Flower Show in Herald Square earlier this month, you missed a real treat. If you experienced it then you know what I’m talking about. The carnival fl...

More Artificial Than Intelligent

Spring is making a late arrival in New York this year, and the delay is beginning to take its toll. Last week, as I prepared to drive back from the warm, balmy air of Virginia towards New York, I ...

Apr 13, 2017
Food Consumption

Are Online Grocers Encouraging Multiple-Stop Shopping?

I sometimes feel in the minority of men when it comes to grocery shopping because I actually don’t mind the task. Between NPD’s and my anecdotal research sources (a.k.a. my friends), men typically...

Fashion vs. Function

I’ve finally done it. I had to. My shoulders couldn’t take it anymore. What major life change am I referring to? I made the switch from tote bag to backpack for work and travel. And it’s great.  ...

Apr 10, 2017
Apparel

Survival of the Fittest

Ivy Park, Victoria’s Secret, Old Navy, and Calvin Klein are not your “traditional” athletic apparel brands, but they are making their presence known within the activewear category. The definition ...

Apr 6, 2017
Beauty

Customization is the Expectation

I like my things a certain way. I order a Grande Iced Caramel Latte with extra caramel at Starbucks; I jump at the opportunity to choose products that I’ll receive in my FabFitFun subscription box...

Four Thousand Pixels Streaming to a TV Near You

Have you streamed video? Of course you have, as the majority of U.S. homes subscribe to a streaming service such as Netflix, Amazon Video or Hulu. Have you watched programming on a 4K TV? Maybe, ...

Mar 28, 2017
Technology

Canadians’ Spend on Printing hits 4 year high

Here we are at the start of 2017, years removed from the time when many analysts would not hesitate to tell anyone that would listen that the days of consumers printing are coming to an end.  Yet ...

Mar 22, 2017
Food Consumption

When It Comes to Defining “Healthy,” It’s Personal

 The U.S. Food and Drug Administration started a public process to redefine the “healthy” nutrient content claim for food labeling. They want to make sure the definition for the “healthy” labeling ...

Mar 15, 2017
Office Supplies

Women’s Movement Impacts Spending on Office Supplies

Setting political views aside, the women’s movement has positively influenced the sales of office supplies. Demonstrations during the Women’s March took place in over 600 cities around the world. ...

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