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Sports analyst Dirk Sorenson explains Peloton’s appeal, and the opportunities such media-based sports platforms present to sporting goods manufacturers and retailers.
eSports has the potential to change the way sports is perceived and pursued, and open new avenues for traditional manufacturers to create and market products. In his blog series, Dirk dives into what he considers the Internet of Fitness.
A booming shared economy inspired by reselling and recycling, socialized competition like Topgolf, and sales potential from the growing number of Baby Boomer retirees are among the opportunities Matt Powell outlines in his latest blog.
Coloring and art was the second fastest growing office supplies category online in 2019. Times change, but there’s a constant in the expressive, inspirational, and therapeutic role art has in our lives. A shifting landscape and more people tapping into this is spurring industry growth.
We are at an interesting crossroads when it comes to understanding the commercial foodservice consumer in Canada. For years, the Millennials have dominated much of the conversation and the Boomers have dominated much of the spending; however, as we begin this new decade, it’s becoming clear that a major generational shift is upon us.
While the Olympics remains less of a sales driver and more of a marketing play for U.S. sports retail, the latter is still important for business as a brand awareness builder and an opportunity to showcase new products and technologies.
Matt Powell recaps the categories, brands, and trends that impacted athletic footwear and active apparel sales in 2019.
2020 will set the stage for reinvigorated U.S. video game market expansion beginning in 2021, based on the concept of allowing more people to engage with gaming how, where, and when they want.
The new decade promises some fundamental shifts for the mobile market, offering both opportunities and threats to the status quo. See thoughts from NPD’s Connected Intelligence President, Eddie Hold, on some of the most important topics in this piece.
Consumers have new priorities entering 2020 and these will factor into how the fashion footwear and accessories markets fare. Brands and retailers need to be bold in their efforts to drive consumer engagement through product, experience, and messaging.
Broad range issues including trade concerns and the presidential election, as well as the Olympics and eSports are among Matt Powell’s top themes impacting sports retail this year.
What can we expect from the Canadian foodservice in the first quarter of the year? Get the Q1 2020 foodservice outlook on traffic, dealing, delivery and more.
From technical innovation to capitalizing on emerging gamification opportunities like Zwift’s take on eSports, Dirk Sorenson outlines what should be the running industry’s goals for long and short term success in the months ahead.
As consumers continue to let their values and stances on social issues guide purchases, Matt Powell lays out the mounting evidence of how brands and retailers putting purpose first are actually winning in the stock market and in the consumer marketplace.
The video game market is rooted in foundational change with sporadic evolutionary leaps. The 2000s were about connectivity, 2010s were about service, 2020s are about access.
Based on the third quarter results, Matt Powell explains why he is optimistic about how the team sports, golf, and fitness equipment markets will fare during this holiday season – and which products are ripe for growth.
Black Friday shopping methods have changed, but consumer intrigue remains. NPD’s industry advisors and analysts share their own shopping observations.