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The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

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The “Bridgerton” Boost

Shonda Rhimes's first scripted Netflix original series “Bridgerton” premiered on December 25, 2020. The wildly popular series, adapted from the Julia Quinn novels, was watched by 29 million households in the United States in its first 28 days.

May 6, 2021
The Skinny on Skinny Jeans

From new work-from-home (WFH) schedules, to more casual outings, apparel categories will evolve in a post-COVID-19 world -- and so will skinny jeans.

Apr 30, 2021
Hope Springs Eternal in Prestige Beauty

A year after lockdowns began, U.S. consumers are hopeful about the promise of a return to normalcy, and the beauty industry is seeing some positive shifts.

Apr 28, 2021
Sneakernomics: Q1 2021 Sports Footwear and Activewear Recap

Sales of sport footwear grew more than 35% vs the same period for 2020 and in the high teens compared to 2019. Activewear grew about 25% compared to 2019.

Time to Buy: Current Wardrobes No Longer Getting Us By

According to NPD, two out of five adult females and three out of ten adult males no longer fit into last year’s clothing sizes; snacking and fitness play a role.

Apr 27, 2021
Navigating the Road to Retail’s Repositioning

Whether looking to recover from a challenging year or remain relevant, all manufacturers and retailers need to find ways to reposition their business.

Apr 27, 2021
The Rebirth of Beauty Bricks and Mortar in the UK

Demand for beauty services and products heat up as hospitality and social events come out of lockdown in the UK.

Apr 23, 2021
Sneakernomics: Team Sports Equipment Recap for Q1 2021

Sales growth for team sports equipment in the first quarter of 2021 was robust, up more than 50% compared to 2020 and up more than 40% compared to 2019.

Sustainable Veneer or Reality?

As Earth Day approaches, Connected Intelligence President, Eddie Hold, shares consumer sentiment towards sustainability as it relates to mobile devices, accessories, and packaging.

Apr 21, 2021
Sustainability in Fashion Must Be Eco- and Budget-Friendly

The number of consumers willing to pay for eco-friendly apparel is rising and they understand the costs associated with higher-quality and longer-lasting items.

Apr 16, 2021
Post-Pandemic Growth Opportunities Abound for QSRs Throughout Europe

QSR’s resilience and ability to adapt throughout the pandemic has positioned it for growth well into the future throughout Europe

Apr 13, 2021
B2B Technology
Returning to Normal: What Recovery Looks Like in B2B Tech Reseller Verticals

As the country begins its slow return to ‘normal’ we’re starting to see improvement in specific industry sectors across the broader economy, while others remain severely impacted. See NPD’s B2B tech expectations for reseller channel purchasing through various vertical sectors in this latest blog by Mike Crosby.

Apr 5, 2021
Sustainability in Toys

Sustainability is a topic that is taken very seriously within the global toy industry, with every major player taking on the challenge of seeking alternatives to bring sustainable solutions to packaging and products.

Another Roadside Attraction

By 2050 it is estimated that half the cars on the road, globally, will be electric powered. What does that mean for the traditional gas station? See thoughts from NPD’s Connected Intelligence President, Eddie Hold, on this topic in his latest blog.

Mar 23, 2021
Sneakernomics: Let’s Talk About Walking Shoes

More and more consumers indicate they are walking for fitness, opening opportunities and resulting sales implications in the athletic footwear market.

From “House Shoes” to Heels? What Will Really Drive the Recovery in Fashion Footwear and Accessories

Beth Goldstein of The NPD Group notes that any increase in dress shoe sales will be occasion-based and surges will be short-lived.

Mar 12, 2021
Growth in the Outdoor Consumer Base Signals Opportunity for the Industry

Consumers have undeniably found refuge in the outdoor industry during the pandemic, and The NPD Group expects this engagement will endure for the long haul.

Mar 5, 2021
Finding Beauty in the Simple Things

The early start to Valentine’s Day fragrance sales may be an indicator of what we can expect around Mother’s Day and Father’s Day.

Mar 4, 2021
The Iconic Burger

Is there any foodservice meal more iconic than a burger and fries? Accompanied, of course, by a pile of hot crispy fries right from the fryer. Burgers are the top center-of-the-plate food item in Canada, and always have been.

Mar 4, 2021
Sneakernomics: How to Measure 2021 Success in Sports Retail

Comping 2021 to 2020 sales will prove challenging. Powell explains why the best way to measure success in 2021 is through capturing market share profitably.

Feb 19, 2021
Office Supplies
Redesigning The Future

Office supplies industry analyst, Leen Nsouli, takes a look at how increasing moving rates are driving sales of mailing/shipping supplies in the industry.

Feb 19, 2021
B2B Technology
Distribution: The Engine that Keeps the Channel Running

Read about 2020 technology distribution highlights and a 2021 outlook from NPD’s B2B Tech analyst, Mike Crosby.

Downsizing Smartly

NPD Connected Intelligence President, Eddie Hold, takes a look at how renting vs. buying impacts smart home device ownership and usage.

Feb 10, 2021
Sneakernomics: Golf and Team Sports Equipment Recap of 2020 Results

Sales in some categories recovered nicely during summer, helping 2020 sales for golf as well as tennis equipment, basketball hoops, and training aids, among others, to grow.

Feb 2, 2021
Top Five Trends in Europe Foodservice to Watch for in 2021

NPD’s Foodservice teams in Europe highlight the five most important trends they expect to see in the European out-of-home market in 2021

Feb 1, 2021
Paving the Way for Opportunity in 2021

2020 proved to be much better than anticipated for the automotive aftermarket, with an expanded customer base that will drive more opportunity in 2021.

Jan 27, 2021
Can SVOD Content Stabilize Toy Sales Years After Theatrical Release?

Historically it has become very common for a film franchise to expect sharp declines in toy sales the year after a theatrical film release. Can SVOD content stabilize toy sales years after theatrical release?

Jan 27, 2021
Office Supplies
Finding Balance in 2021

See thoughts on what lies ahead for the Office Supplies industry in 2021 from Leen Nsouli, NPD’s Office Supplies industry analyst.

Jan 22, 2021
Sneakernomics: Recap of Athletic Footwear and Activewear’s 2020 Performance

Matt Powell recaps how sneaker and sport footwear sales as well as activewear fared in the unconventional year of 2020, and which categories hold opportunity ahead.

Fashion Footwear & Accessories in 2021: The More Things Change, the More they Stay the Same

Maximizing on comfort and seeking long-term value are among the consumer preferences that accelerated during the pandemic, and will continue in the year ahead.


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