Home Blog Blog | 2017 Beauty Outlook - Makeup Trumps All!
Dec 21, 2016

2017 Beauty Outlook, Part 1: Makeup Trumps All!

Subscribe to our blog

Blowing away the competition and upending our world as we once knew it. If you ever doubted the power of the internet, social media, and the appeal of the personality, now you know. This force is real and turning everything we know, or thought we knew, on its head. Politics? Think again…

Makeup, the winner in 2016, stands to trump all again in 2017.

For years, makeup has been watched and followed – remember the famous ‘lipstick index?’ – as an economic market indicator of where women invest during tough or uncertain times. Now, makeup has moved so very far beyond that; it defines the selfie-obsessed, image-driven, influencer-made culture of our time. Yes, makeup is still followed and watched, but now it is by most every woman looking to learn, find a new option for self-expression, for the quick-fix to look instantly younger, or to achieve that perfected ‘natural’ appearance.

Growing at a pace unseen in all NPD U.S. prestige beauty tracking history, makeup is also enjoying this momentum in virtually all countries tracked by NPD. But what about the “no makeup” trend, you may ask? As has often been stated, looking as though you wear no makeup takes a whole lot of makeup. Today, not only is there an increase in the number of women wearing makeup compared to when the ‘no makeup’ trend emerged in 2014, but of the women wearing makeup, two out of every five women aged 18-54 are wearing at least five or more makeup products on a typical day! 

And, it doesn’t stop there. Even during the holidays—the perennial fragrance season—makeup now rules. Surpassing fragrance sales in the fourth quarter, U.S. prestige makeup sales look to generate over a quarter of a billion dollars more in revenue than fragrance during the holiday season. Yes – makeup is now not only the category of choice every day, but also for the holiday season. Do we live in a world where, for an increasing number, it’s all about me?!

Yes. Today, in this age of appearance driven e-reality, makeup trumps all.


Stay current in your industry
SUBSCRIBE

Related Blog Posts

Tagged: Beauty


Holiday Trends Are Driving the Success of Germany’s Beauty Industry
Holiday Trends Are Driving the Success of Germany’s Beauty Industry

As we’re halfway into the calendar year, I wanted to take a few minutes to look at the most important beauty holidays during this period and how they are influencing the total prestige beauty market evolution in Germany.

Where is the Pride in Fragrance?
Where is the Pride in Fragrance?

Walking through a department store in June, shoppers may see plenty of Pride-related marketing surrounding in apparel. Is there an opportunity for the beauty industry - and specifically, fragrance - to step up their efforts?

Dramageddon: When Beauty Influencers Turn Ugly
Dramageddon: When Beauty Influencers Turn Ugly

NPD Group Beauty Industry Analyst Larissa Jensen examines just how much impact the antics of beauty influencers - using their platforms to stir up drama - can have on how well their promoted products do in the short- and long-term.

The Growing Importance of Beauty Consultants in a Digital World
The Growing Importance of Beauty Consultants in a Digital World

Market research beauty analyst provides insight into the impact that beauty consultants have on in-store shoppers and retailers in the UK

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.